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Here are some photos of the work I have done today for our group corporate video planning. I have decided to base it around showing the audience the college around, interviewing some teachers and students to make it more interesting. By having this idea/plan, it makes it a good video because the people who I interview will be making it a corporate video. I am working with Mia Georgia AJ and Elisha for this task. We will be filming tomorrow and doing some shots to test it all out. As the first product is never the best one so we will be filming a lot. This will be a good video because the audience will be seeing what our college is like and what the teachers have to say about it. It won't be promoting the college. It will be just telling information and facts about the college.

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This is my 2nd edit.

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This is my original first edit.

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Today I had to do my 2nd edit from my film scene. We had to do this to make our first one even better by re-editing it. I am more happy with my 2nd edit due to fixing a lot of little problems.

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Today I am going to make a feedback form to give to my class so they can give me feedback. I am going to update my padlet and word document also.

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In todays lesson I have mainly just been going over my piece to watch it as much as I can to see if I can improve it anymore. I am going to add one more shot for the beginning of my film scene to add more camera shots.

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Todays lesson I have edited my whole film scene. I am still debating whether to re-film the beginning of my scene. This is because it didn't turn out as good as I wanted it but I can still work with the original shot. However I will film more shots so I have more of a variety if I want to replace any of my shots. My skills on adobe premiere pro are developing very quickly. I am learning more skills as I edit more and more which is really useful for me. The more I edit and play around with the program, the more comfortable I film with the software.

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In todays lesson I have saved all of my shots to my hard drive so I can access it when I want. I have all of my shots sorted out, I took about 2 of each so I have a variety that I can pick from. I have to film about 2 more shots in the week, which will be the beginning scene as I didn't have time to film it at the time. I have learnt that as much planning as you can do, it all comes down to when you're actually filming and what visions you have in your head. When it came to filming, my shots do not completely match my storyboard. This is because at the time I came up with bigger and better ideas. I have noticed that my horror film scene, has a slight bit of comedy side to it. I believe this is because the mask that I have used. It could come across why funny especially some aspects of the scenes.

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To go further in my presentation skills I would say that I would need to add more photos and key information to make my work more presentable. I would also need to go into more detail and explain certain things more as much as I can.

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During this 2-3 minute film scene task, I have learnt a lot of things. Even though it isn't finished yet and I haven't filmed or edited yet I still have found out a lot. I have realized that planning is essential to any film or film scene. This is so when it comes to filming you know what you're doing there and then instead of debating what to do at the time. I have learnt that all of the small details such as planning as much as you can make a huge difference for when it comes to the final stages of filing editing and analyzing. If the planning is well done then the final product will be much more better.

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Some negative aspects in our film scene was that our soundtrack didn't match up with the original piece, some shots were not perfect and we had issues with our group. For example it wasn't a team idea to do Saturday night fever and the jobs kept mixing.

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For this task we were asked to make a 30 second advert about what we wanted to advertise. This advert had to consist of a range of different camera/angle shots, advertisement skills, voice over, music, key words etc. We added these in because it made our advert a lot better when we did our best what we could do. We had to work in pairs and I worked with Georgia. We decided to create our advert about the new Samsung Galaxy S7 Edge. We decided to create our advert on the Samsung phone because it is new, popular and has a lot of key feature's. For example it is water resistant, which customers would take an interest into a lot, it has the smartest technology and is suitable for the target audience. Our target aid

Our advert is 34 seconds long. The main message of our advert is to show that it is water proof which we showed a lot throughout. The beginning of the advert is a birds eye view of the phone, it starts as a close up and as we attract the camera outwards, it shows an establishing shot.  Meanwhile the name of the phone is being shown and someone is saying 'The new Samsung Galaxy S7 Edge'. We decided to have a voice over because it makes it more interesting especially for the audience so they can listen. We also added some other shots throughout this advert, the  phone getting dropped into water, someone answering a call while its in water and shots on its own. We chose to show it in water to prove that it is water proof, we also showed someone calling the phone while its in water to give evidence of taking it out. We believe that the audience will believe and trust by viewing the water shots. There is two other voice overs in the advert, explaining that it is water proof and what colors they come in.
We added the Samsung 'over the horizon' song throughout the advert to link with the phone. There are some effects we did also between shots after shots, so they blend into one another instead of not blending.

Throughout this assignment, me and Georgia worked really well with each other. We agreed what to do when it came to shots, filming, editing and everything else. This worked really well because we had no disagreements when it came to deciding what to do. We both took turns when It came to editing and filming which really worked out well for our advert. We both knew how to edit on the software and both knew how to film the different shots. We also got told by our tutor ( Shahzad ) that we did a very good job when he saw our final product. Another thing we did well together is getting the job done days before the deadline. We didn't rush, we took our time like we said we would and it all worked out well. As we knew what we were doing (because we had a plan) we got it done as we planned to which was really good. We knew what we was doing where, when, what and how. In the future we will take this planning idea to other assignments so it works out well again.

However some negatives about our advert would be that we did film a lot of shots. On our storyboard and notes we decided to do a few scenes that actually did not end up happening. This was simply because we had changed our mind and thought of a better idea. Therefore we had more than enough shots that we did not need that wasted some of our time. Next time/in the future we would plan a lot more in more detail. This being so it gives us more opportunity to change our mind if we wish.

Overall I believe that me and Georgia did work very well together to produce a good advert for our assignment.

After we showed our advert and presented we realized what to improve on and received some feedback. For example we were asked to film more shots and to speak more. Due to when we were talking to the class I was the only one answering and talking which would of questioned the class and the adults. To improve next time I will talk even more. maybe work with more or different people and to spend more time on the project. I feel like we had a lot of time and we didn't use it all to our best. I learnt to work harder and to now mix with other people in my class.

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Today me and Georgia had to start filming our advert. We started off outside and worked our way inside. We filmed on grass and then filmed by a water fountain. We did get most of our shots done. Now its just editing we have to do which will take some time. Editing is going to begin slowly today if we have time and starting next week.

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3)My third and final advert is drake’s sprite advert Drake's Sprite "Spark" Commercial - Hip Hop Endorsement. https://www.youtube.com/watch?v=0nBxcMImubk

This advert focuses around celebrities as a useful technique. For example, the addition of a celebrity to an advert not only draws the attention of the target audience but also gives the product an endorsement of it. The audience has a feeling of trust towards the product, which will give us another reason to pay attention and consider to purchase it. It makes us admire the celebrity and engages us more to pay attention to the advert.

In this advert Drake (the celebrity) is trying to record a song, however he can’t concentrate and nothing seems to be working. But then he drinks some sprite and they have edited his body to open up and we see the sprite rapidly moving throughout his body. Then this makes him be able to finish his song and everything turns out well. This shows that things get better when you drink it. This would make the audience feel like they need to purchase it so things work out better for them in a sense. This advert has used a few close up shots to show in detail what he is doing. This advert contains close up and pov shots due to the main focus of the advert to show and explain what the product does to the body. In the advert as drakes body opens up, the camera goes inside of the body and views all around to get a clear view for the target audience what is going on and how the sprite makes a difference.

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2)My second advert that I have chosen is a Graphic anti-smoking advert. https://www.youtube.com/watch?v=AIyqcST29wQ

This advert is a feared advert. It’s a technique to link a good feeling with a product fear using a conflictive strategy. It illustrates a common fear and then demonstrates how the product can solve the problem. Its goal is to show the bad in a product if wanted to stop it.

In this advert it’s based on a man having a cigarette. During the process of smoking it the cigarette starts to form a cancer mutation on it. The advert uses key facts to prove that they’re very bad for you, such as every 15 cigarettes’ you smoke a mutation is formed. I am convinced that this advert sends a very powerful message to those who smoke or wish to stop. It shows the consequences of smoking. In this advert you see close up shots, this was probably used to show a close video of what smoking is like and how it can damage so quickly. This would make the target audience think about how it damages them and what they can do about it. It shows a close up of how the cancer mutation forms and what it looks like. This would make the audience think if they should quit smoking. This is a very powerful technique because its trying to change the audiences view of smoking which is very clever and powerful.

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Today we had to plan for an advertising advert. We had to work with a partner and come up with an idea. I worked with Georgia and we decided to do our advert on the new Samsung galaxy s7 edge. We chose to do this because it's a very popular and new product to advertise. We also had to create a story board and some notes on what we was going to do.

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In this task we were asked to create a little project/idea of a smelly liquid task. We worked in small groups and I worked with 3 other girls in my class. The task was to come up with a name, a slogan, a design and other important aspects to create our 'smelly liquid'. We all had a say and agreed on all of the ideas we had which really worked well.

Our audience profile for her demographics is a teen girl - young female aged 16-19 years old. She is in middle class, her ethnicity is white, she's a student and lives in Essex. We chose to make our target audience like this because its a very popular audience to target our perfume to. There is a lot of young females who have many desires and aspirations in this day and age so a perfume bottle targeted for them will be very eye catching and popular if all comes to plan. There is a lot of perfume bottles/brands that are targeted for young girls because the designers know what people want.

The psychographics of the girl is that her needs is to have fun as much as possible, she loves being with her friends and would love to interact with them more, and she's in need of a boyfriend at the age that she is, as all girls at 16-19 what to be happy and have what they desire. Her desires are to be/have physical beauty in anyway possible (inside and outside), she desires to shop until she drops because she loves to buy herself new clothes/makeup etc and that she loves spending money on herself for whatever she believe she needs. Her tastes are makeup (to make herself look appealing and beautiful), fashion(to look fantastic wherever she is going), high end products to be the best of the best and to be as successful as she can be in her future.

Once we had our targeted audience all planned out, we got started on our smelly liquid plan! So we decided to name the perfume 'Your Dream' because our teen girl has dreams, needs, desires etc that she wants to make happen. When the girl is reading the name she would pay attention to the name as she wants her dreams so what could this perfume be suggesting? She could even think its a sign that if she buys this perfume her dream could happen... The slogan is 'believe in your dreams'. We chose this slogan because young girls should believe in their dreams regardless of what it is and should try their best to achieve it. As the background of the design we have chosen a waterfall, it looks very tropical, relaxing and appealing. We chose this because it represents a young girls idea of paradise. As teen girls want to be relaxed, in a dreamy destination feeling happy. It looks very eye catching due to the tropical colors which will make the audience look at it and want to know more. Our perfume bottle is a heart shape with a cupid love arrow going through it. It is very colorful and is a diamond shaped effect on the heart shaped bottle. The colors of the bottle are blue, purple, red, yellow, orange, green and brown. It also says your dream on the front of the bottle.

Our advertising ideas were to think about what the audience's likes were to be able to come up with our design. We linked the stereotypical color pink to our teen girl to give our audience more of a view/image of our product. We chose the title to be in fancy writing to link it to a teen girls writing. It suggests that a young girl could of write the title for them which should engage them more. We linked the topical waterfall background to our target audience due to the idea of dreams and paradise because the image looks very tropical and relaxing.

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Bike project editing
In todays task we had to edit a bike video in pairs. I learnt how to cut, add effects and only using the video clip or sound clip. Once I got the hang of it I learnt quite quickly and understood the basics. We took turns to edit the video, for example deleting what we made then one of us doing it again so we could practice. Our final video was only short because it was our first time doing it and we were getting the hang of things.

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Eye Level-The camera is positioned as though it is a human actually observing a scene, so that actors heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground-

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The Bird's-Eye view-This shows a scene from directly overhead-

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WS (Wide Shot)-The subject/image takes up the full frame.
CU (Close Up)-A certain feature or part of the subject takes up the whole frame.
VWS (Very Wide Shot)-The subject is visible (barely), but the emphasis is still on placing him in his environment.
Two-Shot- A shot of two people, framed similarly to a mid shot.
Over the Shoulder Shots (OSS)-are shot from behind the person towards their subject.

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Today we had to focus a lot more on our advert that we are going to start making on Friday. For example as you can see we made a story board, explaining and describing our different shots of our advert. This is very useful and helpful for when it comes to us filming it. So we can look at this and remember what to do and film etc. It also gives our tutor a better sighting and viewing of what our short advert is going to be like when it is produced.

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1)My first advert is an Evian advert called Baby & Me, New Funny Evian Advert/Commercial. https://www.youtube.com/watch?v=8-p0CxW87pg

This advert is a Humorous advert. It’s a useful technique of persuasion in an advert, as it grabs the attention of the audience and also the good sensation created when laughing is associated with the product, then the audience links the good feeling we experienced with the product. Therefore it makes the audience feel good and be more interested. When the audience is watching a funny advert, it will automatically make them laugh and pay attention to the product.

In this advert it is based upon adults looking in a shop mirror, and the reflection is their version of a baby. They all start messing about and dancing, this idea would make the audience laugh. I believe this advert is very successful due to the humour side of it. Especially towards the end when the old lady starts dancing because that usually doesn’t happen so it’s interesting and eye catching to see this. This advert consists of a wide shot, long shot and some point of view shots. This appeals to its target audience by making the audience laugh, which will make them want to purchase it. For example they use wide shots when they show the babies dancing in the reflection, to show all of the actors and what is going on.

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High Angle-The camera is elevated above the action using a crane to give a general overview-

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In my induction day, I learnt a lot and spoke to more people. It was over 2 days and I got speaking to a lot of people in my class. Our activity was fun because we had to make a snapchat story in small groups which was exciting. The  ask made me speak and get to know more people without being shy.