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Film actress Blake Lively is sick of everyone talking about her post-baby body...and wants to be celebrated for the achievement of having a baby not what her body looks like. Interesting that her experience has been overlooked by her body image. http://a.msn.com/05/en-au/BBvrq7C?ocid=st

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I find the LYNX deodorant for men advertisement campaigns interesting because it sells a lifestyle, and confidence that most young men do not have.

According to an article by The Guardian, Lynx has a 30% share of the male toiletries market making it a product men want.

But the below article asks the question, Can Lynx Shed Its Tacky Image and Grow Up?
http://www.telegraph.co.uk/men/fashion-and-style/11496643/Can-Lynx-shed-its-tacky-image-and-grow-up.html

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"Involves the pursuit of lifestyles"
GIDDENS 1991

"People consume goods that they feel make some statement about who they are"
HOWSEN 2013
The Body in Society

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According to Margo Demello, 'the process of pregnancy, childbirth, lactation are also heavily culturally constructed' and so I thought it would be good to include how the body changes and modifies in pregnancy and how that impacts our usual way of living and relating to society' she further states that 'pregnancy is tightly controlled by the state' which would conflict with the sense of self one assumes ownership of.

Body Studies
DeMello, Margo

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"Images in the media often make us worry about our own appearance" Does this make us worry about who we are?

Body Studies
Richardson, Niall
Locks, Adam

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The body relates to my self esteem. The conclusion on whether I like or do not like my- self becomes a social issue.

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"We experience life through our bodies"

Body Studies
Richardson, Niall
Locks, Adam

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Below is a 1950's advertisement showing a glamorous mother smoking a cigarette. This picture depicts a positive self image...

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The experience of being pregnant would bring it's own challenges. Society is now aware of the negative health effects that smoking has on the body and an unborn child. If you appear physically pregnant and holding a cigerette you will experience strange looks and been seen socially as negligent. Smoking was once viewed by society as a social activity.

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The most Interesting Man in the World...
This classic campaign broke the mold for beer ads. Rather than featuring 20-somethings, Dos Equis aged up, making a star out of gray-haired journeyman actor Jonathan Goldsmith. In the campaign, he plays the debonair “Most Interesting Man in the World,” who has become one of the most revered ad characters of the century.

I included this piece because the campaign is not what the body is but what the body does. what life experience it has gained in order to what value that life has.

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T H E    B O D Y   A N D   M Y   S E N S E   O F  S E L F ...

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T H E    B O D Y   A N D   M Y   S E N S E   O F  S E L F ...

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For this padlet I wanted to explore something more complex regarding the body in relation to our sense of self. Our bodies modify biologically over time, and this is a fearful fact as the womens beauty industry wants to stop the ageing process. It can be said that the feminine sense of self decreases with age, but the masculine sense of self can increase with age based on the value society places on either. I wanted to also correlate how the feminine face is a major feature of the body and relates to a woman's sense of self. In regards to the masculine, the LYNX deodorant targets the male market and promises things beyond just covering up bad odours to smell better. The LYNX product sells sex appeal and eludes that it will make you a more attractive person. Both the masculine and feminine bodies have social constraints and  experience insecurities in their body which connects to their sense of self.

.  E   M   B   O   D   Y   M   E   N   T .

What is the location of the self? We each have a body in which we experience life.We seem to be obsessed with changing our body physically to gain a greater sense of self but maybe we need to change it mentally. The way I view and understand my body and the way I treat and value my body are beyond merely an issue of catering to physical appearance alone. Perhaps there is something broken inside of myself that can not be treated externally by any products. There may be some things I cannot change about my body, but can I change my mind? What are my thought patterns about who I am and how I relate to the world around me? Is my sense of self aside from the external and the physical? How can I better myself? How does my personality relate to my body and those around me? What about my character, my values, my relationships? These are the questions I was exploring when collecting pieces for this padlet. The body changes passively or assertively as we experience life through our bodies. This impacts my sense of self.

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The identity of body and self is perhaps most clearly illustrated by body change.
- Anthony Synnott
The Body Social

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In dolly magazines for young girls we can see advertisements showing how a lip gloss can make you happy. I can experience good emotions when my body looks good.

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Bodies need to look in real life as good as they can be made to look in a picture. We can experience perfection here as Covergirl claims to InstaGLAM you with their make up - which can make your face as flawless as a filter...

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They make your picture look brighter and even out your skin tone. Now some smart phones include a filter in their camera that does this without instagram. It's called a 'beauty' filter...

http://www.cosmopolitan.com/style-beauty/a60527/samsung-beauty-filter/

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In beauty, what enhances and what oppresses? What do before and after images do to my sense of self?

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The body is a machine, functioning according

to the laws of nature.