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- add 3rd block as new feature (ask Randi? guest writers - authors?)
- improve readability
- submission/process to find new writers (work with Larry)

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- story (messaging) behind why both GAB/GABE exist to help position the two courses

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- What's new
- How it fits in with our grammar collection
- Why do we have 2 Grammar and Beyonds?

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Not sure what the scope is at this point. May be a whole week, may be exclusively grammar day. Include academic writing (Jeanne)?

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Standard 'welcome to C1' product video

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Email template to promote Grammar Week.

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Prospecting Yesware Email Campaign with Covideo for TESOL Exhibit Booth Appointments and Presentation Promotion

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Prospecting Yesware Email Campaign with Covideo for TESOL Exhibit Booth Appointments and Presentation Promotion

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Yesware email template to promote the CUP TESOL Exhibit Booth and book appointments with potential customers. Covideo script will be provided for the Reps

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1.Yesware templates to support the Grammar customer journey from search through implementation. Including the Grammar with Cambridge landing page. (NC)

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Yesware email templates to promote the C1 onboarding videos (NC)

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Positioning and Needs Analysis Questions

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Positioning and Needs Analysis Questions

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1.  Internal Sales Training on the Grammar market with positioning and needs analysis questions (NC)

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Grammar ad for industry magazines and conference program books (DN)

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Grammar ad for industry magazines and conference program books (DN)