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Here is the link to my video

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Women's 1
Women should be thin, young, and follow western beauty standards.This ad also uses the same colors and framing to make the model be almost a part of the car. The quote from the ad "I am Giulietta" promotes the idea that women can be objectified, like a car rather than a person.

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Women's 2
This ad upholds society's standards that women should look young, and should therefore buy products in order to achieve this goal because youth is a valuable asset. The ad also plays into US society's socio-biological lens, through attributing wrinkles or the texture of skin solely to genetics.

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Women's 3

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Women's 4
The women and girls in this ad are represented as typically feminine with no alternative, they wear pink and frilly dresses and care about material possessions. The superhero man is saving the woman's shoe, playing into the typical Disney expectation that all women need a strong man to save them.

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Women's 5

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Women's 6

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Women's 7

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Women's 8
This perfume ad shows the expectation that women should ideally be paired with men, and that this is something to be sought after. It also upholds the standard of beauty that women should be very thin, white, and typically feminine. The perfume is also marketed only for women, promoting a gender binary society.

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Women's 9

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Women's 10

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Women's 11

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Women's 12

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Women's 13

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Women's 14

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Women's 15
This advertisement for makeup uses words like "beautifully flawless" and "luminous" which uphold the expectation that women should be perfect, but that they should not look 'unnatural.' The ad also uses the comparison of a woman's skin to an image of a pale flower, promoting an ideal of having light skin.

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Women's 16

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Women's 17

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Women's 18

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Women's 19

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Women's 20

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Men's 1
This ad suggests that men are ‘meant’ to be athletic and muscular and should enjoy working out. They should be concerned with their body image and invest in products that enforce the male body standard.

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Men's 2

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Men's 20
This ad for a workout plan conveys society's expectation that men should be strong and muscular and they should not have fat on their bodies. The "are you tough enough" sentiment suggests that they should be able to handle the pain that comes with difficult workouts, playing into harmful behavior of being forced to hide emotion. Men should even be able to weather going to prison and still managing to keep the body standard.

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Men's 3

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Men's 4

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Men's 5

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Men's 7
Men should be muscular and should eat meat like certain violent carnivorous animals, as showcased by the tattoo on the model's arm. They should not be weak and if they are they should use their diet to gain muscle. This ad upholds society's expectation for men to be strong and even threatening.

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Men's 8

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Men's 6

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Men's 9

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Men's 10
This ad suggests that men should be athletic and enjoy outdoor sports like basketball. They should be concerned with winning over anything else. This plays to society's standard that men should always prevail, promoting a domineering mindset.

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Men's 13

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Men's 14

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Men's 11

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Men's 12

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Men's 15

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Men's 16
Through the picture and the mention of a "Full Nelson" (a wrestling hold) the ad conveys that boys should play outside, and should enjoy physical sports like wrestling. They should be able bodied and should play into society's expectation for them to be aggressive from a young age.

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Men's 19

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Men's 18

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Men's 17