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TELFAR- reformatting the traditional catwalk

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TELFAR- reformatting the traditional catwalk

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"Telfar is reformatting the traditional New York Fashion Week catwalk show into an entirely different experience"

For A/W18, Clemens  presented what he described as a “mini rock concert”; last season, the designer invited musicians Moses Sumney, Oyinda and Butch Dawson to perform at the show as models wearing the S/S19 collection.

This season audience participation became the real focus, with the usually hallowed and untouchable front row becoming the catwalk itself in a literal hands-on approach choreographed by artist Xavier Cha.

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TELFAR Ready To Wear Fall Winter 2018 New York

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TELFAR Ready To Wear Fall Winter 2018 New York

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"Mini rock concert"

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"Models crowd surfing"

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"Models walking on a table where the audience is seated"

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It's not for you — it's for everyone.

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A self-described ‘democratic fashion experience’ 

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A self-described ‘democratic fashion experience’ 

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In 2018, Instead of playing host to a stream of picky buyers from high-end stores, Telfar opened a public pop-up that allowed customers who came by to vote via Instagram for the clothes from his forthcoming collection they’d most like to see made and sold.

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"Artists in TELFAR"