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  MPU3332 FOUNDATION OF ENTREPRENEURSHIP INCULTURATION

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1. Mohd Nashahrul Idham bin Sahdan (75738)
2. Felipe Anyi (74826)
3.Julisha Samantha anak Joe Allen (77561)
4.Valerie Allyn Wilfred (77367)
⁩5. Muhd Sufri bin Sukiya (77610)

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Business Location/address : Based in Sandakan, Sabah.
Type of Business Ownership:
Operating Hours: 9:00a.m - 10:30p.m (Received Order and handling Chat order from Facebook & Instagram )
Link to Facebook:  https://www.facebook.com/102620688887248/posts/107869218362395/

Link to Instagram: https://www.instagram.com/stylestatement3222/p/CVft6glvaCB/?utm_medium=share_sheet

Our business name is Style Statement. It is a business that is conducted via online and it consists of 5 person business partners, and our product is a tie dye shirt and printing. Where people can choose their own favourite colour to tie dyed their top. This tie-dye is a resist dyeing technique and the resulting dyed products of these processes. The process of tie-dye typically consists of folding, twisting, pleating, or crumpling fabric or a garment, before binding with string or rubber bands, followed by the application of dyed which is based on the customer’s request as well as the printing. The type of fabric we use for our shirts is 100% cotton and very comfortable to wear. The shirt has a very good quality and is comparable to the quality of expensive branded shirts.

PRICE LIST

RM40 for 1 Shirt

Additional Rm10 for printing

Shipping Fees :

>RM17 for Peninsular Malaysia & Sarawak
>Rm10 for Sabah

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2. Customer's problem, need, or opportunity that your business provide to them. 

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2. Customer's problem, need, or opportunity that your business provide to them. 

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A). Price
The price of a shirt we offer is RM40. This price is a very affordable price because there are more traders out there selling the same product at a higher price. The price is only for a shirt, if there are customers who want a sticker to be printed on the shirt then we will charge an additional charge of RM10 for all sticker sizes. The price we offer can definitely provide an opportunity for all walks of life to be able to buy custom made tie-dye shirts.

B). Design
We offer a service where this business is all up to the customer request. For example the customer may choose their favourite colour and the tie dye design. They may send us a picture of how they wanted their tie dyed short design to use and we can directly custom made in accordance with the buyer’s request. Ready-to-sell clothes in the market sometimes do not suit our tastes as consumers and there may be small details that we want to add or remove from the shirt. However, with the service of producing custom-made tie-dye shirts, we give our customers the opportunity to produce shirts that suit their own tastes and styles.

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Boats and boating--Equipment and supplies

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3. The Current Market Trends of Your Business

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3. The Current Market Trends of Your Business

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The trend of using tie-dye shirts started in the 90s and in 2020 this trend became hot again among fashion enthusiasts and until now the tie-dye shirt market is very high. This shirt is very popular among young free -spirited fashion enthusiasts. This shirt is very casual and suitable to be worn in daily life and daily activities. This shirt is not only styled by ordinary people but great people in the world of social media, artists and so on also enrich this shirt. This proves that these shirts have a special place among the great ones in the fashion world.

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4. Your main competitor and how do you think that your business might be better than them.

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4. Your main competitor and how do you think that your business might be better than them.

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Our main competitors in this business are traders who sell such shirts at cheap prices. As a consumer trying to buy something at a cheap price is a normal thing. Therefore, it is certain that many customers are attracted to other dealers who sell the same shirt at a much higher price than us. Besides that, big brands such as H&M, Cotton On, and so on also produce tie-dye products that have a premium quality with a very expensive price. People that love high-end products of course are going to choose their products more than ours.  However one thing we can guarantee is, the quality of our shirts is much better than the quality of the fabric used by the traders who sell the goods at a cheaper price. We are better than our competitors because we have excellent quality of goods, and we have a very organized work system starting from the first process of shirt production up to the delivery process. our services are carried out very well to ensure the satisfaction of our customers as giving a good perception to our customers is very important

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6. The Potential of your business to grow, both financially and operationally.       

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6. The Potential of your business to grow, both financially and operationally.       

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Our business is producing tie dye shirts and providing printing service. This type of business has potential to grow financially and operationally. This is because the cost of producing  tie dye shirts is low. Basically in production of tie dye shirts, The process of making tie-dye shirts is not complicated to carry out, high skills are also not required. Similarly, high-tech facilities are not required in the production of tie-dye shirts. Therefore, operationally, this business can be managed easily, save time, save energy and can survive for a long time.Besides, due to the low cost of producing tie dye shirts, our business can sustain in a long-term period and have a chance to gain great profits in future.

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Business Model Canvas (BMC)

Customer segments

Our main customer target are youngster that loved fashion ( Fashionista )

students

Value proposition

Unique Selling Proposition (USP)

“Pick your true Colour”

Our product is better than other competitors because we does not sell regular tie-dye shirts like other dealers but we sell tie-dye shirts designed according to the tastes and creativity of our respective customers

Marketing channels

Internet ( Instagram, facebook page )

Word of mouth

We choose the internet as our marketing channel because everyone in this world lives on the internet, people spend their daily time surfing the internet. This makes the internet the most suitable and effective platform for us to promote our products. The ability of the internet to promote a product today is undeniable, even businesses can be run without a physical building that can be visited by customers because people can shop online without having to come to the store.

We also promote our products using word of mouth tactics, but this strategy can only be applied to potential buyers who are physically close to us.

Customer relationship

the way we create a good relationship with our customers is providing satisfactory and sincere service to the customers. Any information regarding our products should be communicated clearly because we do not want to cause any misunderstanding with the customer.

In addition, our marketing strategy( discount/rewards) also plays a very important role in maintaining our relationship with our customers, complete and constantly updated information will be able to ensure that potential buyers of our products know about our business from time to time.

Key partners

FULRY ( PLAIN WHITE SHIRT SUPPLIER )

MYDEE.SHOP ( TIE-DYE COLOURING SERVICE COMPANY )

Key activities

create new designs (colors, tie-dye techniques, sticker designs)

we are always looking for resources and inspiration to create new designs for our products and we focus on the types of colors that are trending, new tie-dye techniques and of course new sticker designs that are modern and attractive as the style changes in the field of fashion

Key resources

for our key resources, we focus on humans. The five of us who set up this business each have our own skills. Some are knowledgeable in the clothing business, knowledgeable about sales, customer service, fashion and some are knowledgeable about finance. We divide the tasks of managing and running this business according to our respective skills. Therefore, with our experience and skills, the production of our products managed to run smoothly.

Cost structure

Cost of products

Manufacturing & production cost ( Our production and manufacturing cost is low because we have suppliers who offer raw materials for our products cheaply and the service for coloring our shirts is also cheap. While transportation costs are only calculated for our partners who are in Sabah who manage the process of handing over stock to our business partners and the process of shipping goods. Most of our business is done online so the cost is not too high. therefore we can sell our products at affordable prices)

Revenue streams

Advertisement

Social media

website

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This is how we managing publish  in social media such as Facebook, Instagram and WhatsApp. we will post as much as we can so we can get many attraction from viewer so they will buy more of our product. With this role, our business online will gain more sales. Social media is  one of the best ways to improve sales and gain attraction.

Link
Facebook-
https://www.facebook.com/102620688887248/posts/107869218362395/

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I am Valerie Allyn Wilfred, my matrix number 77367. I am from Keningau, Sabah. My role in this business is to handling the Chat order from Facebook, Instagram and Whatsapp.

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1. I'm Felipe Anyi Maurice. I am from Bario, Sarawak. My role in this group is in managing publish in Internet. I will post as much as I can in social media such as Facebook, Instagram, and Whatssap. With this post, we can get better sale and can attract more customer.

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My name is Julisha Samantha anak Joe Allen, Matrix number is 77561. I am from Kampung Tarat Mawang,Serian. My role for this Business is to handling the Chat order from Facebook, Instagram and Whatsapp.

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My name is Muhd Sufri bin Sukiya and i'm from Kuching, Sarawak. My matrix number is 77610. My role in this group is as an Account Assistant is to support financial managers with business accounting activities. This includes raising, sending, and paying invoices, streamlining company accounts, and chasing late payments.

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This is our Instagram Business Account. We also post all of our product in this platform because Instagram have a huge audience so we have high chance to improve our sales and gain more attraction.

Link Instagram :
https://www.instagram.com/stylestatement3222/p/CVft6glvaCB/?utm_medium=share_sheet

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I am Mohd. Nashahrul Idham bin Sahdan and my matrix number 75738. I am from Sandakan, Sabah. My work is to deal with our business partner (MyDee.shop) when we have customers.

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Customer order. Our first order customer from Sarawak.

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Through this subject, the five of us learned a lot of new things, although the knowledge about the business was there but still lacking. But after being guided by our lecturer, we learned a lot new things about the world of Business. For example, the Business Canva Model which we never heard about it before and only after learning we know what its function and what are the importance. Running our own business makes us realize that, it is not easy to develop a business especially when it comes to finances, customers and trust. The business we run for this subject has opened our eyes and minds that in order to establish a business the knowledge possessed should be high and should be added from time to time. The use of correct and accurate techniques was very important whether for marketing, money management to ensure that the business can be managed well and run smoothly. And we are also now aware, running a business is a very exciting thing to do but also risky at the same time

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conversation with customer

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customer with our product

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customer feedback

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conversation with customer