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He was having trouble falling asleep at night, became less interested in things he used to like (uploading less). It is important as the signs show that he is not fine and should seek help.
He might be thinking that other people will judge his worth based on is posts, and that likes and comments are a reflection of people's opinion of him, instead of his content.
He can ask himself what else he is good at/ interested in, and whether typical social media accounts have more likes and comments with every post, how else to make friends and why he expects to have so many likes.
He can tell himself that likes are not a indication of his worth, and that there are other aspects of him that people will like

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zack was avoiding everyone else after he was getting less and less likes

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The key to life is not in life itself. Pleasure, materialism, wisdom, and money are all futile and folly.

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Zach can say to himself 'It's ok, likes do not represent my self-worth

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fewer people may like my posts because they are busy, not because they don't like it

even though many people have more followers and likes than me, they have been posting for a longer time span than me. it doesn't mean i am worse than them

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Questions he can ask himself: Why does the opinion of an anonymous stranger online on a platform known for toxicity so important to me that I gave up my real life friends for them??

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Zach can remind himself that likes are just temporary and that he should focus on the bigger things in life

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Zach can remind himself that likes are just temporary and that he should focus on the bigger things in life

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he believes that his social media is what defines him 

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he believes that his social media is what defines him 

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some questions he can ask himself include, 'what determines my self-worth?' and 'why do I care about how other people perceive me?'

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zach believed that the number of likes and positive comments he got on social media defined his self worth

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he based his entire self est33m on his approval rating on social media

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he based his entire self est33m on his approval rating on social media

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It is important to recognize signs of distress so that you can take steps to help yourself

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How does this make a greater good on society? Even if I have less likes or less reconition, it honestly doesn't even matter, ten years down the road

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zach can say "I am good enough, my popularity does not define my worth"

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I think Zach believes that the number of likes and comments translates to how much others like him, making him think that likes will give him more popularity 

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I think Zach believes that the number of likes and comments translates to how much others like him, making him think that likes will give him more popularity 

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he stopped interacting with people, did not have enough sleep and posted less and less

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Zach thinks that having more followers on social media translates to being cool and popular when it really is just a number

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1) Zach withdrew from interacting with his friends. He criticises himself for little reason. He has very low self-esteem. He was too obsessed with his Instagram profile.
2) He should question the role of social media in his life. The more you question, the more you see.

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it's important to recognise these signs so we can reach out and provide help before it worsens

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zach posted less and less

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zach thought that the number of likes and follows he got on social media defined his self worth

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changes in sleep pattern, withdrew himself from social interactions both online and offline

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He believes that his self-worth is determined by the number of likes that he receives on social media

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zach had difficulty falling asleep at night and withdrew from interactions both online and offline. He constanlty felt lonely and unimportant.

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zach was becoming lonely and he decided that his worth was only through social media which it's not

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zach was becoming lonely and he decided that his worth was only through social media which it's not

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Zach withdrew from social interaction online and offline. Identifying these signs means he can seek help

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Zach was deliberately avoiding others and became more restless

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What signs of disress was Zach displaying?
- he began calling himself lousy and unpopular and had very low self esteem

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zach started withdrawing from his friends and deliberately avoided social interactions ,, also experienced changes in sleeping pattern

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He thinks that social media is a measure of popularity/self worth

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zach experienced a change in his sleeping patterns and started to withdraw from his friends

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sleep pattern changes, deliberately avoiding others

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sleep pattern changes, deliberately avoiding others

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Zach seeked likes for validation and lost sleep

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He was deliberately avoiding others and could not sleep well at night

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he deliberately avoided his friends

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Zach was distancing himself from others

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What signs of distress was Zach displaying? Why is it important to recognise these signs?

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What signs of distress was Zach displaying? Why is it important to recognise these signs?

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What could be some thoughts and beliefs (about himself and others) that contribute to his unhealthy expectations of the number of “likes” and his popularity?

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What could be some thoughts and beliefs (about himself and others) that contribute to his unhealthy expectations of the number of “likes” and his popularity?

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He became overly obsessed with his social media popularity and thought that it defined his self worth

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He became overly obsessed with his social media popularity and thought that it defined his self worth

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He experienced sleep pattern changes and could not sleep at night

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What questions can Zach ask himself to rationalise his unhealthy expectations? 

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What questions can Zach ask himself to rationalise his unhealthy expectations? 

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With reference to these questions, what self-compassionate statement(s) can Zach use to replace his critical voice(s)?

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With reference to these questions, what self-compassionate statement(s) can Zach use to replace his critical voice(s)?

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zach withdrew from social interactions both online and offline