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Cost

Reach

Frequency

Lead Time

Creative brand and corporate fit

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Advertising Plan

Advertising Campaign

1. Set objectives

2. Determine Budget

3. Develop creative strategy

4. Select and schedule media

5. Develop creative concept

6. Produce advertising

7. Evaluate the plan's effectiveness

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Account Executive: Understand your client's goals, and then organize the agency's creative and administrative staff to help them produce effective campaigns.

Account Planner:Work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Media Planner: In charge of making sure a company's media policy is performing in both an advertising and marketing.

Art Director: Working from a brief with a copywriter, generating ideas to present to the client.

Copywriter: Mainly deliver the words and verbal content that accompanies the visual elements

Creative Director: Plan advertising, oversee the creative process and give guidance to the creative people that work under them.

Producer: Oversee each project from conception to completion and may also be involved in the marketing and distribution process

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A company that specializes in creating advertising.

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Product Advertising

Brand Advertising

Corporate Advertising