# data[].attributes.body
Cost

Reach

Frequency

Lead Time

Creative Brand & Corporate Fit

# data[].attributes.body
Advertising plan

Advertising campaign

# data[].attributes.body
Account Executive- a business executive who manages the interests of a particular client, typically in advertising.

Account Planner- producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Media Planner- identify which media platforms would best advertise a client's brand or product.

Art Director- someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.

Copywriter- a person who writes the text of advertisements or publicity material.

Creative Director- working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold

Producer- a person, company, or country that makes, grows, or supplies goods or commodities for sale.

# data[].attributes.body
3 types: Product, Brand, and Corporate.