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THREATS
1. Foreign milk is imported with a cheap price
-> Organise event to increase their brand image
2. Fake Vinamilk's milk
-> Make a guidelines help consumer identify the real Vinamilk's milk

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Group 4 -Apple

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Opportunity:
- Unique product and system -> attract new customers and potential customers
Threat:
- stolen program
- Being sued by customer
Advantage:
- Diversity product line
- Strong brand identity
- Exclusive IOS system
- Clear customer segmentation
Disadvantage:
- system: leaking data
- customer privacy

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1. Emerging Markets
Entering new markets in developping countries.
2. Millenials
Millenials are buying more and more high end brands such as moncler. Moncler could focus a part of their strategy on attracting more millenials.