# data[].attributes.body
10 months after the procedure
Helen's diamonds have been falling out gradually.

Her skin breathes it out,
Inhaling it momentarily, the next, exhaling it.

Everywhere all over the apartment floor, she sees little shining stones, playing with the sun.
It's like she is mining for them, there is one under the fridge. It glistens toward her, reaches its eyes out from underneath, calling to her

Her skin has holes in it, big man-made holes.

# data[].attributes.body
Ayer is the advertising company behind the campaign informing young men that diamonds are the only object synonymous with romance. And thus forming the mythos that 'a diamond is forever'.

# data[].attributes.body
Martin Margiela

# data[].attributes.body
A Palm Springs operating theatre

She wakes in a hotel room. Her husband isn't with her, her friend Jenny is in the single bed over.

They take a dip then sit by the pool. The sun is caving. This afternoon is the procedure. Her husband has been texting her and they haven't been on a call. He's made her feel like she's  ridiculous for doing this. 'Women are so competitive,' he'd say in passing.  'Men don't care, men just don't care this much.'

For her it used to be about him, it really did. And now it wasn't, now it was about her. It was about showing herself that she could do this for herself. If she didn't have him, she had her.

'It's going to look like nothing you could ever imagine Jenny, it's going to look fantastic.' She says, putting her phone down. Taking her floral kimono off. She steps into the cool chlorine filtered pool and does a few laps.
While they're drying off in the change rooms, rustling their heads of hair through their towels, Jenny asks Helen about how she even found out about this whole phenomenon.
'Oh simple really, of course the internet. I didn't think it was real at first and then. I guess everyone started promoting it on their channels. It looked good, it really did.'

# data[].attributes.attachment_link.authors[].name
Nicols TV Relojes, Joyas, Diamantes y Gemas

# data[].attributes.attachment_link.title
Diamond VS Hammer - Can a Hammer Crush a Diamond? Scratch & Tenacity Test

# data[].attributes.body
8 years ago at Tiffany's

'You can't break a diamond, a diamond is forever.'  Says Helen.
Her husband is looking.
Her friend Jenny received a 0.3 carat Brilliant Pear White Gold.
Her friend Carissa received a 0.7 carat Princess Eternity
Brooklyn's gorgeous Halo cushion cut 18K gold claw
Sally lucky fucking bitch got Cartier diamond 1895 Solitaire 0.90 carat

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS? It is the gift that keeps on giving. It is the gift that keeps on giving. It is the gift that keeps on giving. It is the gift that keeps on giving.

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS? I feel like there's nothing more beautiful than a diamond. How does anyone say no to something so pretty, so precious? I want it in my mouth.

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS? I wanted something that would stand out more than a pair of jeans, and a pair of shoes. I wanted something where I could show my personality.

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS? They're nice. They're worth the price, it's not like they are going to eat them right now and there's nothing better for you than diamonds.

# data[].attributes.body
written by Jamie Marina Lau in collaboration with MLTools, DWF and GPT2

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS?  Because they provide a lot of energy with minimal calories. They are high in antioxidants and polyphenols, which are powerful anti-aging and pain killers.

# data[].attributes.body
WHY DO YOU WANT THE DIAMONDS? I want them for the same reasons Audrey Hepburn wanted white teeth. We live in a world where we live in our own skin.

# data[].attributes.body
are diamonds white

# data[].attributes.body
are diamonds white?

# data[].attributes.body
and we all lose our charms in the end.....

.....

# data[].attributes.body
why do you want the diamonds? I love the idea that you can have a different way of having your body and your hair and the way our culture thinks about women now. I love it.

# data[].attributes.attachment_link.title
Future - Crushed Up (Official Music Video)

# data[].attributes.body
Some apartment

Imagine Dickie Sands, a jeweller, a travelling salesman, a golf enthusiast and self-classified ‘jewel missionary’, enters an apartment on the Upper Kirkside Road in Flodden, a small town in the East Midlands on a Sunday. When he enters he’s offered a cup of tea or coffee, he rejects politely and puts the case down. The woman gels herself to his side, her cup of coffee with creamer cuddled in her palms. He opens the case.

The walls are blue from the miserable sky.

He unfolds his Dazor lamp, 18” fluorescent tubes, or ‘daylight tubes’.

He begins the showing.

‘This one,' he says, 'This is a lovely piece.’

‘The clarity grade is very small,’ he whispers, ‘Brilliant.’ He’s holding the piece up very particularly with the tweezer, he holds it in position with the Dazor light-beams. The dimension of it, the subtlety of curvature. Naturally occurring diamonds form over billions of years, this diamond is a matter of a few weeks old. A salesman, he must learn to speak about his product as if it is what the product represents, not what the product is. Like the missionary of a good church, he is selling his congregation, his pastor, his country, the colour of his skin, the bones which construct him – he is selling it through God.

The woman is unconsciously stroking the bottom of her cheek. She is assessing the diamonds, the next step is attending theatre where the diamonds will be implanted, individual pieces into the desired and safely applicable sections of her face.

‘A set of say…about, 30 – how much are we talking here?’

Dickie brings his physical calculator out from the brief-case. He adds his calculations in, numbers on numbers and shows her the price.

‘My mother just died,’ she says. ‘I’m tight for money, considering the funeral.’

Dickie says, ‘Do you have a husband Helen?’

‘I don’t see why this should be of any concern to you.’

‘Well, I’m considering if anyone close to you could help you out with the investment.’

The diamonds represent more to Helen than just the look of it, it was like wearing her past on her face. There are only two options here. One is to go through with it. The other is to just not do it. She spit balls the entire concept with her husband Kenneth when he arrives home. They both work in finance. They always know what to do after a good chat. She dabs some Rouge Pur Couture on, just lightly enough to look natural in front of her husband. Vermillion, she mouths looking in the reflection of the microwave. She straightens her jumper off her shoulders.

They’re sitting on the couch after dinner. He’s on his iPad. She’s turning the volume up and down again, pressing the smooth buttons on the remote.

Y: Why do you think I look so good?

‘The thing is,’ she says. ‘It is essentially… the price you would expect.’ She counts on her fingers. ‘The surgical aspect, the diamond aspect, the cosmetic procedure…aspect.’

She makes a comment about the woman on television, something about her legs being short and orange.

‘It will fix my odd mood, Ken.’ She says staring straight into the screen. ‘It might fix how sad I’ve been lately.’

Y: 'As a woman, it's really important. It's a way for women to assert some sort of power over a man.

Kenneth seems tired of talking about it. He is about to say he’ll help her out just so they stop talking about it.

Y: What makes an ordinary man into a superstar…

They turn the television off and get ready to hop into bed.

Dickie Sands returns to the apartment three days later. Helen is looking out the window when he rings. She buzzes him in. Opens the door and the door makes a sighing sound. He repeats his ritual. Places the case down on the clear kitchen bench, uses a handkerchief to dust the platform, lays out the viewing surface, unfolds the Dazor lamp, slides his gloves on, picks up his tweezers.

‘The question is, would you want all the diamonds to be of a similar cut? The way the diamonds reflect in your face would depend on your bone structure. How you usually wear your hair. There are also safety precautions with the cut. A diamond sitting right at the surface level of the skin can get caught easily on objects and rip the diamond out. If you want it deeply implanted it may cost more.’ Dickie raises an eyebrow.
'And sorry, you were wanting the natural, real  diamonds weren't you?'
She had to have the natural diamonds. She had to.

He takes out his physical calculator again, a new price.

That night her husband is home late. In bed she turns over and reaches an arm out. ‘Kenny, darling.’ She murmurs. She lets him have sex with her. He’s on top of her sweating, his cheeks pink enough to see them glowing in the mild dark when she says, ‘Kenny, the process is safer for just a little more money. What do you think Kenny? If it’s safer, safer?’ He covers her mouth.

# data[].attributes.body
Somewhere in China:

X: Lab grown diamonds

Y: come to life and develop a brain style similar to a super-intelligent reptile.

X: They are made from a diamond seed – which grows new crystals with the help of carbon-containing gas in a microwave like chamber – operating at high temperature and pressure

Y: so that a seed germinates and dies despite the extreme coldness of the Pacific Ocean.

Y: It is implanted in their brain through holes drilled into their heads around the eyes; the capsule can also submerge itself in water for storage and re-transmit the sensation of cold water.

X: Many millennials in China see diamonds as a sign of financial independence not marriage.

# data[].attributes.body
why do you want the diamonds? A diamond is the greatest form of money of all time. Its got two faces, it's a symbol of wealth. Its got three faces, it's a curse.

# data[].attributes.body
why do you want the diamonds? "I want my husband to see how beautiful I am. He has such a beautiful wife and I want the world to know.

# data[].attributes.body
The biggest human-made hole named Mir Mine

# data[].attributes.body
17 years ago:

He's leaning on his marble counter top, reading something he doesn’t know how to distinguish against everything else, each article bleeds into the next, each word melts into the next. His name is Mr. Tulip, leaning against the kitchen counter. Mr. Tulip is an American businessman and entrepreneur. Tulip founded and led the first "Fast Food Paradise" themed casino resort at Sunset Sands Casino in Las Vegas. In addition, he was a TV chef and entrepreneur in his own right, specialising in creative cooking and fruits and vegetables on a community channel.

Later that afternoon a small girl is sitting in front of her mother’s television watching Mr. Tulip cut vegetables. His jowls, later she would know how to describe a man’s jowls. They disgusted her. Look at them, cheek bits.

Her mother is using the reflection of the microwave to fix how her earrings sit, then fix how her necklace sits. Little does the small girl know, the diamond necklace her mother is fixing upon her neck is made up of natural diamonds. Later the small girl will inherit it. She looks at it initially to remember her mother, and forgets eventually, loses it in the luggage on a trip somewhere.

# data[].attributes.body
Sierra Leone:

X: mining diamonds for survival

Y: In the absence of source minerals, the lost Earth of the future is in the hands of microbes, and as the many colonies on solar systems past, now colonised by humans, have come to dominate it.

X: Children will drown – mosquitoes will breed – mining pits

Y: will spew out unwelcome ghosts, to Pharaoh will rise from the ruins, to warlords will become the earth leaders who will lead their peoples through the labyrinth of land like haunted voices in a graveyard.

X: the jewel never sees the light of coastal sun, the diamond still belongs to the white man

Y: eating the oceans which, if that was in the wrong place, could be turned into a paradise.

# data[].attributes.body
Look at him considering

# data[].attributes.body
New York's best diamond stores are on W 47th Street. Look at this man

# data[].attributes.body
you say, I'm in 'diamonds'

# data[].attributes.body
You shouldn’t have waited ten years for this…

# data[].attributes.attachment_link.title
De Beers - A Diamond is Forever Commercial 1991

# data[].attributes.body
Subscribe: to your deepest-most-inner loneliness. Where do you go for company, which website, which app, which product

Subscribe: to the news

Subscribe: to your mother

Subscribe: to the idea that diamonds are forever

# data[].attributes.body
This is the entrance to Venetia mine in Limpopo owned by Anglo-American diamond corporation De Beers in Google Street View

# data[].attributes.body
22°26'02.0"S 29°18'50., 0، South Africa

# data[].attributes.body
why do you want the diamonds? If I put the diamonds in my face, no one would ever find me. It's like being a ghost.