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5. public relations-
NIKE HEADQUARTERS

Nike World Headquarters
One Bowerman Drive
Beaverton, OR 97005
Phone: 1-503-671-6453
7:30 a.m. - 5:30 p.m. PT, Monday - Friday (except holidays).

Nike European Headquarters
Colosseum 1
1213 NL Hilversum
The Netherlands
Phone: +31 35 6266453

Nike Greater China Headquarters
No. 99, Jiangwancheng Road
Yangpu District
Shanghai 200438
Phone: +86-21-52882828

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4. sales promotion-

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3. Advertising-
https://www.youtube.com/watch?v=Fq2CvmgoO7I

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2. Direct Marketing- Nike’s marketing communications mix uses direct marketing to

establish stronger relations with target customers and motivate them

to purchase the company’s products.

It uses direct marketing to introduce new products to the target

market. These new products are usually heavy advertising. However

for having larger impact, the company may use some of the

organizations or individuals close to the seller in the target market

segment which can direct promote the product to customers.

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Nike and Adidas

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1. Personal Selling- Nike’s personal selling efforts happen in the stores. Store personnel are trained to provide assistance to customers in knowing more about the firm’s products, and to persuade them to buy these products. In some cases, sales personnel promote the company through personalized service that helps customers find the right Nike product

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1.   Personal Selling- Personal selling, according to the book, is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. ... But as for the Adidas Yeezy Boost, advertising and sales promotion are the way to go when selling them to customers.

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2. direct marketing, it would be only Adidas products and therefore, a better selling point for

consumers. As this kind of promotion is not really ideal for Adidas anyway, there is not really a way to

change it to have a greater impact on consumers, as many consumers in the targeted market do not

purchase products from catalogs and handout media anyway. Many consumers still prefer the

tangible qualities of shopping in a store, and also the ease and carefree nature of online shopping.

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3. Advertising-
https://www.adbrands.net/de/adidas-de.htm

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4. Sales Promotions

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5. Public Relations -
ADIDAS AG

CORPORATE COMMUNICATION

World of Sports
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

p+49 9132 84 2352
f+49 9132 84 2138

SEND AN EMAIL
HTTP://WWW.ADIDAS-GROUP.COM/