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RESEARCH  ABOUT RICHARD VANTIELCKE CAN BE FOUND IN WEEK 16 :)

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RESEARCH  ABOUT RICHARD VANTIELCKE CAN BE FOUND IN WEEK 16 :)

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RESEARCH AND CONTEXT: Sally Mann body farm 

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RESEARCH AND CONTEXT: Sally Mann body farm 

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Summaries the key points about aesthetic+ audience from the lecture.

Each audience perceive art in different ways.
The audiences are different for different artwork.
Artworks change when the time.
The artist will make work a specific audience. They need to develop their art

Look at last week visual research on Sally Mann. / What is her aesthetic in that work and what impact can it/ does it mane an audience.

The color of their images is in black and white. The backgrounds of most of their images is the nature as the bodies are in a farm. She takes car when taking photos of the bodies as we can not see too much just some parts but you can tell that is a dead person. The impact of this kind of work is big as is not common to see images of dead person as is bad seen unless is a scientific way.

Who is the audience for this work?

Doctors, scientists, coroners, people who has interest in learn about how a body discompose, adults.

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 RESEARCH AND CONTEXT: How audiences change- variations in artworks.

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 RESEARCH AND CONTEXT: How audiences change- variations in artworks.

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Forms that art takes.

Dance, Filming, Tv, fashion, shoe making, make up, food, sculpture, drawing, paper art, painting, graphic design, publishing design, music.

Each artwork, movement and periods have different types of audience. The way that an artwork is seeing depends on the audience who see the art.
Audience perceive artwork in different ways. Many artists sample an original piece, they re-invent that piece of art. Also the audience of the original piece is different form the piece that is interpreted.
Example: Batman
The audience for Batman character has change with the time, this is because different components. Before Batman was know because a comic and Tv live action doing small kind of thing but know he appears in big films and he has to face to big things.

Las Meninas

1656 painting by Diego Velazquez, it vaguely depicts the court of King Philip of Spain.
In this piece we can find Velazquez himself as he was the court portraitist.

The composition

The painting is a portrait but the subject are more down that up than we have more negative space. In this painting we can find the golden triangle that makes your eye traveling in the piece. Also he painted the reality.

The design and aesthetics

The paint looks old and formal as the people who was in that painting was the court. The room feel heaving because the color scheme( brightness on the top and darkness in the central area).

The narrative

Probably Velazquez was painting how a 'normal' day was in the life of the court. The princess can be seen in the image and she is waiting for her parent while they are being painting in other room.

The audience and the placement

Velazquez  trap the audience inside the painting but  no ones is aware of you. This can be understand if you see the mirror that is located in the background of the paint.
Mind- map las Meninas

Who is this for?

In the beginning this piece was for royal people but then it becomes public. Know the social demographic has change as is much bigger than the original audience also people has more knowledge in art and what Velazquez wanted to express.

what the impact should this painting make on the audience?

The audience will feel like is part of the painting and in that time it was an innovation. I think everyone likes to feel like they form part of something. This type of effect it's call break the fourth wall.

How does could it make that impact?

La Meninas is enormously influential  as it's been stated the most important paintings of all time. It has been called the epitome of what painting can achieve. It has inspired other artist to re-interpreted it and make their own version.

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This image is from the dutch photographer Erwin Olaf in the series 'Royal Blood'. This series of image show famous woman who have died in tragic situations.
This image is from princess Diana it's easy to know that is her because the diadem, the hairstyle and the Mercedes- Benz logo in her arms as it was the car where she died.
As I said before the context was tragic dies of some recognized women.  The color scheme of this images is white and red these colors have a big contrast between them and that's why all of the images catch the attention. The facial expression is serious and some of them looks like need revenge. I think the narrative is easy to understand even if is just a single image because all the components.

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We have discussed how there is a consideration of your audience that should occur throughout your process.  We have thought about how you need to think about the audience for work at the very beginning, periodically as you are producing the work, right before you finish and present your work and finally after the event of having an audience see it.

Consider this.  Why is this important and why must artists have such a constant consideration of their audiences?

Choosing a good audience is important because depending on your choice you can cause different types of impacts, besides the audience is the best way to spread your work and in many cases have good and maybe constructive comments that help you improve parts of your work.

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Having now replicated the work of Richard Vantielcke, reflect on two things:

1)  What kind of narrative did you create in producing your own response to BEFORE IT GETS HERE and IN THE SHADOW OF LIGHT and what drove your thinking behind that narrative?

The narrative that I create is that someone who is afraid to show how it is so it tries to hide in the darkness, the light in this series of images represents the freedom to show the subject how it is. We can see in some images that the subject tries to reach the light but never  dares to get out of the dark so it prefers to disappear.

2)  What is the impact on audience in this work?  Compare and contrast your own impact on an audience with the impact you think the original Vantielcke images have.  Is there a specific audience for this work?

In my opinion this type of images creates some kind of confusion in the audience as first sight you will not understand the sense of the images.
When I saw Vantielcke work I get confused because I didn't understand the meaning but then by seeing again the images I realize about the context.

I don't think that there is a specific audience but maybe it will be more easy to understand this kind of photography to people who understand about photography.

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Reflect on the importance of understanding demographics when you consider an audience.  What does an awareness and consideration of demographic give you?  When you produce work (your own art) is there a specific demographic/set of demographics that you produce it for?  Why?  If not, why is it so general?

Demographic is really important as you need to know about your audience and what they will enjoy the most.In addition, its important to understand how something can work for certain demographic.

When I create work I try to focus my art for people who want to explore their imagination and also people that is willing to understand new things. In my opinion, people who have some type of study are more predisposed to understand new types of art since in my opinion they have a more open mind but obviously we are not all the same.

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Consider yourself as an audience.  What kind of audience are you?  What genres and types of arts are you interested in?  Why do you think that is?  What do you not like?

I consider myself a young audience who is interested in all types of arts. I have interest in photography, modern and abstract art and also I enjoy sculptures. I am mostly focus in art that is destined to show diversity in the world and also different types of cultures.
I am not interested in portraits because in my opinion they are somewhat boring and repetitive.

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EXPERIMENTS: Martin Schoeller portrait shoot

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EXPERIMENTS: Martin Schoeller portrait shoot

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Aesthetic

Most of the images look subtle and with any emotion in the subject face. This kind of images give the feeling of vulnerability and serious look. Most of this series of images are form famous people, usually famous person tends to smile in most of all the images but in this series they look serious and that gives the effect that they look like strangers even if they are recognize people.

Composition

The point of view for this images are portrait the DoF is shallow. He uses a bright background.

Method

He uses a 3  point light where two of light are faced to the background and the other one directly to the subject face. He usually uses a fluorescent light as it gives a daylight temperature.
The setting for the camera are the biggest aperture F 1.8, a low ISO (100), the shutter speed should be between 25/55 but usually you will changed to a faster to correct the exposure. If it's possible you can use a proper lease for this type of shoot as for example, 50mm lenses .

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OUTCOMES:  4 images series Vantielcke shoot

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OUTCOMES:  4 images series Vantielcke shoot

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EXPERIMENTS: contact sheet of Vantielcke images.

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EXPERIMENTS: contact sheet of Vantielcke images.

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Portrait is a work art that portray how a person looks. On the other hand, portraiture is the word used to describe this category of art.

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Lines- Leading lines
A  lines is a point that continues. Leading lines are part of an image composition that gives a sense of movement. In photography lines are used to draw the viewers eye to a specific point in the photograph. There are different types of lines and all of them bring to the image a different mood.

Horizontal lines: This lines work perfect to give to the image a feeling of timelessness or a lack of change.

Vertical lines: This lines gives a mood of stability and the best places to find this kind of lines are in the buildings.

Diagonal lines: This lines give to the image action or make it more dynamic. Also this are the most powerful ones (because attracts the attention and also eyes tend to travel back and forth along diagonals). This lines can be found also in colors, objects can create a leading lines.

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In today class we had to take headshots of art students where we need to take two different images with two different facial expression of the person. Firstly, we need to set the images and we positioned two lights in the back and then other two in front of the person. Before lighting the two front lights we had to arrange a good exposure with just the lights in the back then when the exposure is correct, and we get a pure white in the back we can turn on the other lights. Then we made a mark in the floor to know where the subject should be positioned to get the good light. The shooting was good as people was collaborative and they get the directions before start shooting then they just choose two images (different ones) and then we edited for them and send to our teacher. In Photoshop we had to crop the images in a specific size and with a good resolution the eliminate any hair that will make the image look bad or even some mark on the wall, the process was easy as we had to use just some tools that are not complicated at all. When all the images were successfully edited the last task was to change the image to black and white. In my opinion, I liked this shooting as we explore how different light help us to get different mood or highlight facial expression also, I learnt how to communicate with people and make them feel comfortable when taking the pictures and then when choosing them. I think this part is important because if you decide to be a professional photographer you need to know how to treat your clients and make them feel confident with a camera.

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 RESEARCH AND CONTEXT : Richard Vantielcke

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 RESEARCH AND CONTEXT : Richard Vantielcke

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The series of 'Before it get here' and 'In the shadow of the light' are narrative photography. In this series, the photographer has work with different elements to achieve a series that can tell a story by herself, I think the interpretation is open but the way he took  the images can give you an idea of what to think about it or the way you will build the story. In this two series he uses an aesthetics composition that means that he cares about how the image is going to look or what it's going to  make the audience feel. In addition, the whole composition makes you spend more time trying to figure out  what the idea was. As we can see, all the photographs in this series has light and framing (artificial light but is already on the streets like for example lampposts), this two elements are necessary to the development of the story in a few words framing an lighting are a tool to achieve visual message. This series are night photography so the equipment will be adapted to this kind of shoot, as for example, tripod, long exposure, a timer and a wider aperture among others. The locations are usually in some remote streets or places in the city, the selection of this particular places are important to the mood of the whole series as it makes the image look mysterious.

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This image was chosen by the person and then I just edited the image to make it look better and give a different size. This image can be found in color as well but I preferred to chose the black and white image because the mood that this kind of image gives. Also it depends as well on what you want to express through your image. For example, if is for a Cv or for you webpage it gives a professional and serious mood.

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I edited this image by cropping it in a specific size and eliminating some mark that was on the wall behind the person. When everything was correct I save the image and then I change the image to black and white. I chose the black and white image because I like how the person look . i think this kind of images looks more professional in black and white it give a different mood. Also in my opinion I always like the contrast.

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This image was from the sooting on Friday, the person chose this image to be edited. The first thing to do was to crop the image and then eliminate some mark that was on the wall behind the person, after that I save the image and then I changed to black and white that way the person has two options. I chose this image as my favorite because I like the way the facial expression are highlighted and also the contrast between the clothes and the white background.

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The definition of human disaster is any disaster where humans are involved as the victims or as those who cause the disaster.
The causes of a disasters are for example, conflict, addiction, religion, politics, nature, society pressure, death and mental health.
The consequences of this disaster are, extinction, sickness, injury, time, death, financial ruin, natural effects.

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Today we learn about demographic as when creating art is important to know to which people is your art appropriate or more understandable.
Demos means people/populations
Graphy means write/study
People is catalogued in different thing as for example, age, gender, religion, nationality, ethnicity( culture), sexuality, neath/class( some countries), race, beauty, interests, profession, education, disability, politics and language.

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Narrative is the way that a single or a sequences of images can tell a story. By seeing and analyzing the image or images you have an idea of the story that the images is telling you. To express a story thought an image its important to think about the context, the execution, structure, composition, elements, events and elements. By thinking about of all this points you will have a clear idea of how your images will look at the en of the project.

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For this project we had to chose a Cindy Sherman image from her Disaster series. All the images in this serie represent a different disaster. We chose an image that in our opinion represent sexual assault , the way that the woman and the underwear was positioned it makes you think that the woman was sexually assault, actually we think that it was a little girl because the way she is dressed and the hairstyle. As in the image before, we had to find some causes and the consequences.

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We chose a paper with a different human disaster and we had to define, identify the causes and the consequences. The domestic violence is something that can be heard everyday.

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We had to do the same but with a series we chose Money Heist.
Age teenagers, adults and elderly.
Nationality everyone
Interests action series, Reality series, drama and true movies.
Education high school, collage.
Class people who can afford a Tv and Netflix so it will be the high and middle class.
Language Spanish, English, German French, Chinese, Italian.
Profession Investors, Bankers, Criminals, Artists,
Location City.

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The task wast to choose an image and add some categories of demographic to see how your audience will change.
The art we chose was the Vitruvian man of Leonardo da Vinci. We catalog it in

age to this area we put adults, teenagers and elderly. We exclude kids because it's a public that would not understand the piece.

gender all gender are appropriate in this art as in my opinion, it doesn't have any offensive content.

nationality for me art is for everyone so all nationalities are allowed to see this.

interests people with interest in history, art, drawing  or science will be the best public.

sexuality  everyone

race everyone

education  everyone can see this piece but people who has study art, science or history will have more understand of what it means.

religion  we found difficult the religion one as in my opinion, I think some religion will not allow people to see a man naked even if is just a draw as some religions they may be more strict in terms of see people naked.

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Kirigami is the art of creating art by folding paper, by using this technique you can create diverse structures as the one that we create in today class, most of the pieces are 3D works. To create our piece be have to cut some lines and fold others in different direction this way the structure can be seen by a 3D work.

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The context is the intention of the artist, the point of reference, the technology used ( the way the work is making), the period of time, the culture and the biography of the artist.
The first audience begins with the artist. The first choice that the artist made is decided if they expand the audience beyond themself. The intention can be clear or may you need to explain it, the second choice is who the expanded audience is, it can be private, public, fan base or customers. The audience gives feedback and different perspectives.

Define audience

Audience is the person or persons who see and explore your work.

What makes an audience important?

The feedback and their perspective about the art work is what it makes an audience important.

How does an audience change the artist/art?

The audience can change the artist/art thorught their opinion or the way they understand the work( different opinion and meaning).

In the artistic process, when should you take the audience in consideration?

It can be considere at the beginning it mean when planning the work, during the process or right before the audience has seen the art work, Th elastic's one is the most useful as after the audience see your work you can have their feedback and perspective and when creating something new you will know hot to approach your art to the audience.

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Today we explore Cindy Shermans life and today we explore the life of Cindy Sherman and we extracted some of the most relevant data about her background, the topics she uses, the materials and what she seeks to convey through her work. This activity help us to have an idea of how we can analyze our own work through the topics of interest, biography and what we want to communicate with our art.

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Origami is create art by folding the paper. In today class we explore this techniques by creating one piece of origami from a model already made. We made all this origamis to create an only piece like the one is below.