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1. Beauty brands have a high-demand so they need promotion.
2. Yes, images can strengthen the impression

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I’m the best man alive

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1. I can see other brands following in CVS’s footprints

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Yes, customers now want unaltered representation and marketing .

yes, because freedom

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1. I do not think the higher fashion cosmetic companies will participate in the unaltered programs, but I think the drug store brands are more likely
2. I think this unaltered beauty program will help consumers with their self esteem and mental help yes because they will be exposed to real women in beauty ads and not women who have been airbrushed.

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1. Yes if enough people start doing it because they will feel pressured to do so.
2. Definitely. It's more relatable and achievable.

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1. Yes, because it would also be good for beauty brands to promote themselves
2. Yes

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Yes i can see other brands follwing what CVS is doing

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1. Yes because promoting natural beauty is becoming more popular and is a good reflection on brands that participate.
2. I think it will help with self-esteem because it shows how people truly look rather than a photoshopped image that people aspire to look like.

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Yes Because people will start to expect unfiltered adds and not accept makeup from brands who do not follow that.

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1) Yes, I do think all beauty brands will end up participating
2) yes

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1. Yes, because consumers now want are sensitive when it comes to anything over edited and want the real version.
2. It will help self esteem and mental health because they are not looking at a beauty standard that can't be physically reached.

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1. Yes, because it would give them the chance to bring added marketing to their products.
2. Yes, I think a more realistic view on what "beauty" is will positively benefit individuals.

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1. I think that beauty brands will shift towards something like CVS's unaltered program just to show the quality of their products and promote the brands "authenticity".
2. I think it would help people somewhat, but we still have instagram that is a large problem when it comes to people and high self-esteem.

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1.) If popular beauty brands start participating I think that their competitors will have to join the unaltered program.
2.) I think this unaltered beauty program will help consumers with their self esteem however, there are so many edited photos out there it will be hard to get rid of them all.

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1. yes, i believe all beauty brands will transition to an unaltered representation of their product
2. yes, i believe when a consumer is able to relate to a more "real" image presented by a brand they are more likely to buy a product.

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Once more and more well-known brands participate in this type of advertising I think other brands will participate too. I don’t think it’ll happen over night but I do think it is possible.
Yes I think this campaign will help people with their self esteem because they will see what beauty really looks like and what realistic expectations are

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I don't think that all beauty brands will end up partnering with CVS's unaltered program because their brands are focus on self improvement rather than being basic. However, I do think that it will help contribute to boosting the self esteem and mental health.

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1. I think that brands will have to participate in the unaltered program if drug store sales are a big component of their profits. It depends how important of a client CVS is for the company
2. I think that this will help with self esteem because advertisements won't be photoshopped. Consumers would be more likely to purchase the product if they saw advertisements they can relate to.

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1. Yes, because it would also be a good reflection on their brand's views and reputations.
2. Yes, because it gives them a realistic representation of beauty, lowering the expectation to be perfect.

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1. Yes because it seems to be successful and it's what consumers want in this day and age.
2. Yes because they will see that everyone is beautiful, no matter what you look like. They will also see real images of real women which will help them with how they look at beauty

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1. I do believe brands will end up participating with CVS unaltered program because it brings awareness to natural beauty and that is something that is trending right now. These companies will gain a lot of advertisement when teaming up with CVS
2. I think it will help with mental health and self esteem because they are able to see natural beauty opposed to fake photoshopped pictures.