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Apple technology has always been big.  The sleek and almost weightless design of all Apple products make their phones, computers, and tablets all the more desirable. Apple allows people to stay in touch, up to date, and get things done. Easy and quick communication has become very important in today's busy society. And having a stylish Apple phone that allows easy communications at the click of a button gets the job done quite easily.

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The Avengers: Earth's mightiest heroes.  Making sure everything stays in balance, the Avenger's protect the world.  Everybody loves a good superhero story, and MARVEL's Avenger's are among the most popular of heroes.  These superheroes serve as a symbol of power, courage, loyalty. They empower people, giving them self confidence, serving as role models to everyone.

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The NFL (National Football League) is very big across America-particularly during season (September-February).  A huge form of entertainment for Americans is the NFL.  Everyone has their own chosen team, and Sundays (game days) seem to be the pinnacle of each week.  Whether it's rooting for your favorite team, or the favored winners, or even the underdogs,  (such as this years newly improved Los Angeles Rams, going from one of the worst teams in the league, to having the top offense in the league) everyone lives for game day.  There, too, becomes almost a sense of unity and family among those with the same chosen team. People like people like them, and sharing a common interest such as a football team definitely bonds people and gives them something to talk about.

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Morphe has become a big name makeup brand.  They make many different palettes and other types of makeup.  This particular makeup brand has also done collaborations with well known makeup artists, such as Jaclyn Hill and James Charles.  Morphe is rising and becoming more popular, and helping those with self esteem issues to feel beautiful.

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Rihanna is a very well known person in today's society. Winning 9 Grammy's, 13 American Music Award's, 8 People's Choice Awards, and many more, she has become one of the most well known artists in America. She has set numerous records in the music industry. Not only this, but she has also started a makeup company-Fenty Beauty-that has become very well known across America for the widely ranging diversity in foundation shades. Rihanna has become an empowering figure for women in America. She has shown women of all colors that they can make a difference, and they can do whatever they put their mind to.

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Television is the number one source of entertainment across America.  Netflix, the most popular TV streaming service, is huge in the United States.  With over 5,000 titles, watchers stay occupied and entertained, whenever and wherever.  Everyone is constantly being influenced by what they see, whether they know it or not.  People see their favorite characters on screen, how they carry themselves, characteristics, how the character looks, and desire to be like them. And from hundreds of thousands of characters on Netflix, people can be influenced by any show.

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Social media is a huge influence in today's present day society of America.  Media isn't necessarily good or bad-it just is.  Media can affect the way we perceive ourselves by comparing how we are to others. It's a constant never-ending comparison. Things like vacations, homes, even workout tips are all across social medias like Instagram and Snapchat.

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The Kardashian-Jenners are arguably the most iconic and influential family in present day America. A family of 7 women all with their own interest. From Kylie-the youngest of the siblings-who specializes in makeup and cosmetics, to her sister Kendall, a big name model, the Kardashians have quickly become some of the most well known women in America.

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Nike-the most popular athletic brand-has become an interesting aspect of American pop culture.  Up until recently, Nike has been very un-problematic and liked.  However, a recent ad involving ex-NFL star Colin Kaepernick sparked a fire.  Lots of controversy has followed him after Kaepernick decided to kneel before a game during the national anthem. And this same controversy followed Nike after having Kaepernick become the face of their newest ad campaign. Nike in America has gone from known and loved to known and hated.

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PINK is an influential clothing brand targeting girls from the ages of 15-22. This brand makes and sells trendy clothes for all sizes, helping young women feel comfortable in their own skin.  Ranging from underwear to sweatpants, and everything in between, PINK makes all kinds of clothing for girls. They allow for a sense of confidence and self love, and influences young women to be happy with themselves.