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Social

Physical

Why does some older generation is not as physical as the millennial?

Some older people may have a preference for sedentary activities, such as reading and socializing.

The relatively high cost of some sports may exclude some people.

Many sports and activities tend to attract young adults, so older people may feel unwelcome.

The physical fitness marketplace has failed to include and attract older people.

https://www.betterhealth.vic.gov.au/health/healthyliving/physical-activity-for-seniors
AUSTRAILIA

More gyms catering to the elderly and disabled will be built in mature Housing Board estates, Prime Minister Lee Hsien Loong announced on Saturday (Sept 8).

Sport Singapore said that it expects the number of community centres with senior-friendly gyms to increase to five by the end of next year.
https://www.straitstimes.com/singapore/more-gyms-for-the-elderly-and-disabled-in-mature-hdb-estates-pm-lee

Identity

Communication

Emotional

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For my packaging, i wanted to use the intricacy of paper cutting to bring out the unique ness of this packaging. It has been cut in to lines which forms geometric shapes to portray something more classy and modern as compared to their previous packaging which is pastel stripes.

There are 5 smaller black boxes inside which will then contain the macaron. On the inside of each black box there would be a colour representing each flavour of macaron. So we would not know which flavour we are picking and we would notbe able to choose what flavour we want and it would be a suprise until they take a bite.

Ive made the black boxes detachable as many other brands do not have nice or presentable packaging when people are just just 1 or 2 macarons. So depending on how many they buy, the macaron would be placed in the corresponding colured boxes.

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For my packagi

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When I think of Ya Kun, the first thing that comes to mind is its long tradition and cultural background. This instantaneously gave me the idea of converting the structure and frame of a traditional Chinese lantern into packaging for their kaya jars. This inspired the overall shape of my final prototype and the use of strings to further enhance the touch of authenticity. Furthermore, the strings can be used to pull open the four sides of my packaging in a more unique manner. Inside my packaging is four fans connected to each of the four corners. This gives a more drastic opening effect when the lid is removed, and the fans push themselves open. As mentioned earlier, when the strings are pulled, this will also further maximise the spreading of the fans. In order to stay true to Ya Kun’s brand and identity, I have decided to stick with their colour scheme of red and beige. This gives my packaging their classic finish while adding in new, modernized elements. For example, the main visual illustration on the exterior of my packaging is flowers made out of geometric shapes. This is inspired by traditional Chinese calligraphy and paintings of sakura flowers.

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LOCAL COFFEE SHOPS

Being around for the longest time, local coffee shops holds a memorable place deep within Singapore’s culture and heritage. Unfortunately, such businesses have no choice but to find a way to survive in the rapidly growing market and competition. In order to do so, a smaller budget is used. This is reflective in their packaging, which consists of only a plastic bag and string. However, it is effective and efficient whilst possessing a sense of nostalgia for any regulars.

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i choose idea 2 to work on because I feel that it is very convenient. however after consulting, the I feel that the design is not good enough

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the second page changes to FA file

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#2

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#1

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the whole project made me experiment test out ideas and changing a lot of the pieces throughout the whole process.  there was a lot of refinement needed and i learnt the importance of making mock ups.

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This whole process has been really painful as there was a lot of exploration and prototyping needed to get the final product be done. Many difficulties I faced, were during the printing process.

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#2

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#1

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FIRST MOCK UP

I find this fold very interesting and unique which is why that got me interested in trying this fold for my design. Mastering this fold have taken me a long time to just make a small piece of the fold. The fold behaves like a fabric when it is all made entirely from paper which intridges me. However making this fold in a larger size would be a tiring few days of me folding the paper. I also realise that it will bend like a fabric and not spinning downwards like I wanted to.

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image three

I end up using my idea 3 because the first 2 ideas didnt work out. For the first idea, I do not know the technique to make the cake box open and the cake rising up so I tired idea 2. Idea 2 require a lot of work to do, not only that, the concept is not unique. So I end up using my idea 3 to make it something simple yet fun, cute and bright like their brand.

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image one

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image 2

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Printing on 250 & 300 GSM Matte and Glossy causes a differentiation in colours

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I tried to make the cuts into ovals so that the pulling/unveiling process would be more obvious.

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using normal A4 paper is not strong enough and would tear apart

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Taking inspiration from the fruit drinks package, I applied the same concept to The milk carton .