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- The ​global cosmetics industry ​is broken down into six main categories:

skincare (the largest one), hair care, make-up, perfumes, toiletries/deodorants, and oral cosmetics
- it has expanded quickly in the past few years due to the growing awareness of the importance of the skin-care and also the diversity of beauty products for both women and men.

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- part of the beauty industry
- created by Kylie Jenner
- started selling lip-kits, now selling eye shadows, eye liners, highlithers,  blushes and all kinds of make up palettes.

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it is believed that Kylie's company will be worth over a billion dollars by 2022

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- strong social media marketing:
Instagram:
Kylie Jenner: 119M followers
Kylie Cosmetics: 18,1M followers
Facebook:
Kylie Jenner: 21M followers
Kylie Cosmetics: 3.7M followers
- Twitter
- Snapchat
- Youtube
Kylie Jenner: one of the most viewed person on these social platforms which allows her to:
- create stronger and special bound with her audience.
- sell out in just minutes after launching her products.

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- lack of make up tutorials on YouTube which are essential for every beauty brand.

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- no stores (only a few pop-up shops)
- long shipping (3-6 day in the US, 10-15 BUSINESS DAYS internationally)

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- work with famous make up artist (tutorials on YouTube, promoting)

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- a lot of competitors

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- some of which have been in the business for a long time (MAC, NYX and etc.)
- as a fairly new brand the lack of knowledge and experience can be an obstacle.

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- it is surprising that the Drugs Administration hasn’t updated its regulations on cosmetics since 1938.
- there aren't any political issues surrounding Kylie Cosmetics.

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- it is observed that in the last years people had become more concerned about their appearances, they want to be seen and liked by others, to be up-to-date. A proof for this are the numerous influencers who are all over the social networks. Kylie Jenner is one of them.

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- the development of social networks and some apps played a huge role for some businesses. Kylie Cosmetics' products are sold entirely online and also the promoting of her products is done mostly through the social apps

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- in the very beginning, Kylie Cosmetics had some problems with the packaging of the lip kits.

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- not tested on animals
- all vegan

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Kylie Cosmetics is shipping worldwide. The target audience is women 15-30 years old who are looking to buy a make-up which perfectly fits their preferences.
These women are middle-class, high school to college graduates.
Kylie Cosmetics' products are affordable (they vary from 16$ *for lip kit* to 220$ for eyeshadow pallets) .
The customers are usually fans of Kardashians/Jenners and enjoy the status of wearing a Kylie Cosmetics product.
Most of them are make-up enthusiasts and like the idea of wearing a Kylie Cosmetics' product.

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- Matte Formula
- Added lip liner in Lip Kits (the exact same colour)
- Pigmented
- some of them are limited editions

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- Pigmented
- Different colours which fit everyone's preferences
- affordable prise
- unique packaging

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- Urban Decay Cosmetics
- MAC Cosmetics
- Too Faced
- Jeffree Star Cosmetics
- Chanel Cosmetics
- Modelrock Lashes
- Anastasia
- Tarte Cosmetics

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- beautiful and different collections for every season and holiday

*Kylie Cosmetics Halloween collection 2018: