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the fact that something is easy to understand

connection:
this video explain the law of large numbers, which we use daily on almost everything even big companies depends on it

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Law of Large Numbers - Explained and Visualized

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it is a system of how we think and come up with our ideas

connection:
this video show the pattern of each member of the parliament think and why he is right

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Justin Trudeau has no respect for Parliament

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Definition: is argument between two parties and one of them claim authority's support which is used as an evidence for the argument.

Connection:
Kylie Jenner’s big lips gave rise to a trend in social media called “The Kylie Jenner Challenge” for which girls tried to replicate Kylie’s lips by sucking their lips into a bottle or a glass. Kylie told them to stop,  and finally admitted that her lips were in fact not natural. Now that she has admitted she wasn’t telling the truth, we don’t know what to believe

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8 Times Kylie Jenner Lied About Plumping Her Lips And Her 20 Biggest Lip Photos Ever

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Kylie Jenner finally admitted one of the biggest Kardashian secrets ever that she underwent lip injections after lying about it for years.

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is the energy you feel when you are inspire. when the person have clear vision and nothing worrying, stressing him.

connection: this video shows the mystical energy red flag

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Energy shield master dares this MMA fighter to punch him. (EDIT)

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is when you see an object in picture of another completely different object.

Connection: in this picture you can see 2 different animal in one drawing.

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is when 2 people think of the same thing at the same time.

connection:
in this article it explain the unreal emotional connection

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Michael Leander - Award Winning Marketing Speaker & Trainer

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Emotional connection with consumers - is it real or fake? Read this interesting opinion from Alessandro Donetti

Italian native Alessandro Donetti is a Senior Advisor with 25+ years of experience in the areas of Consumer Centric Transformation, Consumer Behavior, Consumer Emotions, Service Experience, Retail Experience and Learning.

> Meet him on Twitter here > Connect with Alessandro on LinkedIn here

The unnatural movement of an eye - and why

Whenever I read that companies and marketers should have as their top priority to bond emotionally with consumers, my eyes roll a bit. To explain the reason why my eyes do that "unnatural" movement I use the story reported by D.A. Wallach on Wired.

Imagine a store in your neighbourhood that sells toilet paper for 1 euro a roll. Let's assume that each roll costs 60 cents to manufacture and sell, generating 40 cents of net profit. You typically buy 10 rolls a month, generating a total of 4 euro of profit for the store's owner.

This imaginary entrepreneur created a disruptive emotional connection

Now imagine that an entrepreneur, Franco Rossi, has an epiphany, a gigantic business idea to disrupt the toilet paper industry: toilet paper is a massive, unrealized lifestyle branding opportunity!
Everyone needs toilet paper but no one loves it.
What if a new brand spoke to the consumer's unique personal style, home decor and ethos? Franco sets out to call this brand, "Flush" - and opens a store next to the old one, offering rolls in hundreds of different stylish prints. In order to make the switch a no-brainer for the consumer, Flush sells its rolls for 1 euro, too.

Then Franco adds the coup de grace.

He announces that for every toilet roll he sells. He will donate 5 cents to a new charity that provides toilet paper to orphans in Bangladesh. For each roll sold, then, the company will net 35 cents, less than its competitor, but a perfectly fine profit. Of course, Flush will heavily promote its charitable business model to consumers. They will learn that buying Flush means buying style and justice, that is to be emotionally connected to orphans in Bangladesh! I'm quite sure that you can easily see the advertisement now, in your mind.

The new store becomes a big success! You and every other customer of the old store switch to Flush. The company opens an online channel and twenty retail locations. Your monthly ten rolls bring 3.50 euro in Franco Rossi's pockets and bring 50 cents of toilet paper to Bangladeshi orphans.

Profits surge very high. Altogether, Franco takes home a cool million and gives away 143,000 euro (of toilet paper) to the orphans.

After five years of this, a major paper company buys Flush for 20 million, all of which goes to Franco since he owns the entire business. This triumph of compassionate branding appears to be an unqualified victory for everyone involved: the consumer, Franco Rossi, and especially the bottoms of those poor orphans, who received almost a million euro worth of free toilet paper during Rossi's independent life.

Now my question is: Do you think "" is a brand emotionally connected with consumers?

Maybe your eyes are rolling like mine and you are thinking, "What the are you saying, Alessandro!" - Aren't you?

Now imagine that one of the consumers who has bought some Flush rolls had a horrible experience with it (due for instance to the quality of the paper), and resolves never again to buy Flush. Do you think that Rossi will feel pain for that consumer? Or is he more interested in the lost profit?
Up to you to respond.
This kind of "cause marketing" has surged recently with a real boom in the US. In 2017 it was valued at $2,07 bln. The reason? Because - as brand experts and the like say - when choosing between two brands of equal quality and price, 90% of shoppers are likely to switch to a cause branded product. Bingo!

But that loyalty is really based on emotional connection?
Again, up to you to respond.
Feeling not reasoning creates Emotional Connection

One of the most important neuroscience discoveries has been that of "mirror neurons".

In the early '90, the neurophysiologist Giacomo Rizzolatti and his team - at the University of Parma, Italy - were investigating the part of the central nervous system involved in movement, when they came upon a surprising find.

On a hot summer day of 1991, a monkey is sitting in a special laboratory chair waiting for researchers to return from lunch. Thin wires had been implanted in the region of its brain involved in planning and carrying out movements. Every time the monkey grasped and moved an object, some cells in his brain region would fire, and a monitor would register a sound: "brrrrrip, brrrrrip, brrrrrip".

A graduate student entered the lab with an ice cream cone in his hand. The monkey stared at him. Then, something amazing happened: when the student raised the cone to his lips, the monitor sounded - brrrrrip, brrrrrip, brrrrrip - even though the monkey had not moved but had simply observed the student grasping the cone and moving it to his mouth.

The researchers had earlier noticed the same strange phenomenon with peanuts. The same brain cells fired when the monkey watched humans or other monkeys bring peanuts to their mouths as when the monkey itself brought a peanut to its mouth. Later, the scientists found cells that fired when the monkey broke open a peanut or heard someone break a peanut. The same thing happened with bananas, raisins and all kinds of other objects.

Neuroscientists then have proved that a similar mechanism is at work in humans, and is by far more powerful.

Humans, it turns out, have mirror neurons that are far smarter, more flexible and more highly evolved than any of those found in monkeys, a fact that neuroscientists say reflects the evolution of humans' sophisticated social abilities.

The human brain has multiple mirror neuron systems that specialize in carrying out and understanding, not just the actions of others but their intentions, the social meaning of their behaviour and their emotions. "We are exquisitely social creatures", Rizzolatti said. "Our survival depends on understanding the actions, intentions and emotions of others" and continued, "Mirror neurons allow us to grasp the minds of others not through conceptual reasoning but through direct simulation. By feeling, not by thinking".

The problem of thinking without feeling

When we talk about understanding the emotions of others, we refer to what is normally called empathy. Psychologists describe three very different ways to sense another person's feelings. The first is "cognitive empathy," simply knowing how the other person feels and what they might be thinking. Cognitive empathy involves figuring out the emotional states of others without actually feeling it.

The second type of empathy is the so-called "emotional empathy" - when you feel physically along with the other person, as though their emotions were contagious. This emotional contagion depends in large part on the mirror neuron system.
The third type of empathy is the "compassionate empathy". With this kind of empathy we do not only understand a person's predicament and feel with them, but we are spontaneously moved to help. It promotes altruistic behaviour.

Cause marketing is a perfect example of an action brands can take which is based on cognitive empathy, and it's an action which creates what I call a "Fake Loyalty"

Random acts of kindness creates emotional connection

Now let's consider another type of action brands can take to create loyalty based on another type of empathy.

Among the different "structured" approaches based on consumer needs analysis, that could be boring for all of you - there are so many books and articles to be read - I would prefer to talk about the random acts of kindness, that is the so-called "just because" acts.

In 1994, the United States Congress passed a joint resolution declaring a national "Random Acts of Kindness Week" (H.J. Res. 357, 1994). Organizations such as the Random Acts of Kindness Foundation have adopted the mission of "practising kindness" and "passing it on" by engaging in volunteer work and doing good deeds for others, such as giving cookies to city workers and flowers to coworkers.

Some of the suggested good deeds are anonymous acts, such as slip paper hearts that say, "It's Random Acts of Kindness Week! Have a Great Day!" under the windshield wipers of parked cars.

Researchers at Harvard University and the University of Virginia studied if these acts could have effects on people's mood. They studied whether these acts make people happy, and if so, for how long - if you are interested in the detail of the experiments, go here.

As you can easily guess, acts of kindness surely make people happy, but do they make people happier for longer when they are random and thus difficult to explain? That's the so-called Pleasure Paradox.

The research clearly proved the pleasure paradox, that is, people experience much higher level of emotional connection when they experience an act of kindness they do not understand the reason, compared with an act for which they understand the reason

I have applied the Pleasure Paradox in a recent program I run for a large retail company. Sales assistants are empowered to deliver randomly different kind of small gifts to customers or visitors in the store - that is people who only asked information to the assistant, and after that did not buy any product. When the customer - or visitor - asks the reason for the gift, the answer is only 2 words: "just because" - together with a smile and an eye contact - the basics of emotional connection, is it not?

The results have been extraordinary. We measured an improvement of emotional experience exceeding 45%, consequently, a growth of sales per ticket of more than 20% and NPS (Net Promoter Score) grew almost two-fold!

Now it's up to you to choose which kind of emotional connection you want to create with consumers: a fake or a real one?
This article was first published on LinkedIn here

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Emotional Connection with Consumers - real or fake? Read this opinion

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Italian native Alessandro Donetti is a Senior Advisor with 25+ years of experience in the areas of Consumer Centric Transformation, Consumer Behavior, Consumer Emotions, Service Experience, Retail Experience and Learning. > Meet him on Twitter here > Connect with Alessandro on LinkedIn here Whenever I read that companies and marketers should have as their top priority to bond emotionally with consumers, my eyes roll a bit.

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post 6 perception and observation (red flag)

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post 6 perception and observation (red flag)

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it when we can count on our 5 senses to make up our mind about anything

connection:
this is video show the magic with cards, and we cant understand how it was done even when it happen in front of our eyes

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Penn & Teller Fool Us  Ryan Hayashi - Incredible Coins Matrix

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cant be explained but we believe in them

connection:
no one can explain the Bermuda triangle but until now we know it is dangerous

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A vaguely defined expanse of the Atlantic Ocean triangulated between Puerto Rico, Florida and Bermuda has enjoyed a rather sinister - though perhaps largely unearned - reputation for decades.

Dubbed the Bermuda Triangle, this area has been linked to a number of mysterious disappearances dating back to 1945, when a squadron of five U.S. Navy aircraft on a training mission vanished without a trace.

What, exactly, happened to those planes - and to the ships and aircraft that supposedly went missing in the Triangle since then - is a matter of much speculation, with popular theories that run the gamut from the supernatural to science fiction.
Gallery: Lost in the Bermuda Triangle
However, records kept by the Aviation Safety Network and the U.S. Coast Guard (USCG) indicate that many of these disappearances can be linked to storm activity in the area, or to unsafe conditions on the vehicles themselves.

On the USCG website, the answer to the frequently asked question, "Does the Bermuda Triangle really exist?" is the statement, "In a review of many aircraft and vessel losses in the area over the years, there has been nothing discovered that would indicate that casualties were the result of anything other than physical causes."

In other words, normal ocean processes and simple human error are the likely culprits, and the Bermuda Triangle is no more mysterious, suspicious or dangerous than any other stretch of open ocean.

Down in the depths

Earth's seas cover approximately 70% of the planet, reaching depths of about 12,100 feet (3,700 meters) on average, and up to 36,200 feet (11,000 m) at the deepest point, according to the National Ocean Service.

The seas contain approximately 321 million cubic miles (1,338 cubic kilometers) of water, so it's no wonder that boats and airplanes can seemingly disappear into them and leave no sign of their passing.

In 1964, a reporter named Vincent Gaddis dubbed the roughly 500,000-square-mile (1.3 million square kilometers) zone off the southeastern U.S. Atlantic coast "the Bermuda Triangle." Gaddis came up with the title for a story that appeared in the pulp magazine Argosy describing the unexplained 1945 disappearance of Flight 19 - five Navy planes with 14 crewmembers aboard.

Another Navy aircraft with a 13-person crew that was sent to search for the missing Flight 19 also never returned, according to reporter and U.S. Navy veteran Howard L. Rosenberg, who wrote about the Bermuda Triangle in an article for the Naval History and Heritage Command (NHHC).

Rosenberg said the Flight 19 pilots likely became lost and then ran out of gas. If they crashed, the heavy planes probably would have broken up on impact and sank, and the water would have been too cold for the crew to last very long, even if they survived the crash.

And the rescue plane was a PBM Mariner, an aircraft model commonly referred to as a "flying gas tank" because it was so flammable. The possibility that the rescuers met a fiery accident of their own is high, Rosenberg suggested.

Since then, rumors about the Triangle have grown significantly, but the number of disappearances in the high-traffic area is not notably higher than in other well-traveled parts of the ocean.

"The triangle area happens to be one of the most heavily traveled regions in the world, and the greater the number of ships or planes, the greater the odds that something will happen to some," Rosenberg wrote. [ 5 Real Hazards of Air Travel]

Stormy weather

Tropical storms and hurricanes are also common in this region of the Atlantic, which could account for many of the reported disappearances that have happened over the years in the Bermuda Triangle, according to the National Oceanic and Atmospheric Administration (NOAA).

Ships passing through the area in the past would have been more vulnerable to sudden and extreme changes in the weather than vessels today, which have access to more accurate forecasts, NOAA officials said in a statement.

Brief yet violent thunderstorms called meso-meteorological storms, which can also spring up at sea without warning, could have also played a part, disrupting ship communications and stirring up enormous waves, Rosenberg said.

The presence of many islands dotting the Caribbean Sea creates expanses of shallow water that could also spell trouble for large ships, the NOAA statement added. And if an accident were to occur, sharks and barracuda would make short work of bodies in the water, while the swiftly flowing Gulf Stream would quickly disperse any evidence of wreckage from the site of a crash or explosion.

"The ocean has always been a mysterious place to humans, and when foul weather or poor navigation is involved, it can be a very deadly place," NOAA officials said in a statement. "There is no evidence that mysterious disappearances occur with any greater frequency in the Bermuda Triangle than in any other large, well-traveled area of the ocean."

Maybe methane?

Still, superstitions about the Triangle's "powers" have proven to be remarkably resilient and continue to loom in the public imagination. Some superstitions have even taken root recently, based on new geological discoveries.

In March 2015, research detailed a collection of craters in the Barents Sea off the coast of Norway. The study's authors suggested that these craters might have been caused by ancient methane explosions released after the end of the last ice age, 11,700 years ago. These "blowouts" happened when warming ocean temperatures led pressure to build up and methane to be released from gas hydrates, the solid icelike substance formed by gases combined with frozen water.

Some media coverage of the research suggested a link to the Bermuda Triangle, proposing that sudden and violent methane blasts could create sinkholes or form gas bubbles that would swiftly disable and sink ships. However, according to Carolyn Ruppel, a research geophysicist and chief of the U.S. Geological Survey's Gas Hydrates Project, that explanation is highly improbable.

"We do know that you see methane coming from the seafloor now that's pretty widespread," Ruppel told Live Science. But while slow methane leakage is common in the ocean, large-scale blowouts like those that may have taken place when the ice age wound to a close haven't been recorded since, she said.

When gas hydrates break down, Ruppel added, they don't break down explosively unless there's a buildup of extreme pressure - of the type that can happen as a result of dramatic climate change, and then only in parts of the ocean where the water is shallow enough that the gas hydrates would be affected by changes in water temperature, such as the area in the Barents Sea where the craters were found.
Originally published on Live Science.
In fact, most of the methane that's seeping into the ocean today is processed by microbes into carbon dioxide long before it reaches the surface. "So don't expect any big catastrophes in the next few centuries," Ruppel said.

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Is the Bermuda Triangle Really Dangerous?

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A vaguely defined expanse of the Atlantic Ocean triangulated between Puerto Rico, Florida and Bermuda has enjoyed a rather sinister - though perhaps largely unearned - reputation for decades. Dubbed the Bermuda Triangle, this area has been linked to a number of mysterious disappearances dating back to 1945, when a squadron of five U.S.