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I think the use of white translates as a sort of white linen feel, this has a few connotations; a soft and calm aesthetic is an obvious one,  if we use white bed linen as an example, it literally feels soft to the touch. White is used to represent an idea of purity and tranquility, in this case I think tranquility is a huge visual theme in the image and the magazine as a whole, its used as a contrast to stereotypical masculinity where men are expected to be powerful and often portrayed as quite angry or aggressive. This links back to the message behind the magazine, a different idea of male representation in the media.

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The type of people that this magazine is representing and being exposed to would be a middle class demographic, this is because of how the magazine is trying to show a new representation of men in the media but also to help sell certain products. This is done by how the representation of men are all shown in classy, adult, middle class settings.

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The largest element (Coles face) is what’s most important in the magazine, this shows representation of men. The reason for this is because the magazine focuses on changing the way men are represented throughout media. This image is the leading image for the magazine, also the only image for the front cover, this image helps generate meaning for the magazine as we are able to get an idea of what this man on the cover is like. We get a sense that he isn't the stereotypical masculine man we would typically see on the front cover of a magazine.

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The use of contrast between the subject's hair and clothing against his skin, emphasizes the focus. This also links into the masthead as well, this being because of how it is a simplistic type and colour scheme, however this black on white contrasts and grabs the attention of the viewer to look at the image. The masthead also creates an interest for an audience because of how it is a very unconventional magazine name, this would also help draw in an audience because of an interest in something different.

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Use of texture in the photo and lack thereof in the outer

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Use of texture in the photo and lack thereof in the outer

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This helps draw the audiences eye in, this is useful in magazines as when there on a shelf having a striking colour scheme and textured image can draw someone’s eye in.

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The magazine cover follows several principles, prominently repetition is prominent in this cover, the repetition of color is what is focused on (black and white) and how it gives the cover a very clean and organised, simplistic look. This also links into the type of demographic that this magazine is aimed towards, middle class, and how it is simpler, cleaner, neater.

The cover doesn't exactly break principles however this is because of how it is such a simple design there aren't many things that can be linked to design principles.

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The simplistic layout of the front cover shows us how the representation this magazine is trying to show is what is the focus of it. The reason this is being is because of how it’s one ‘simplistic message is to change the way men are represented and it is helped by the layout. The way the model is shown also shows us how men should be represented because of how he’s shown in an almost feminine way.