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Today, the music industry is very controlling when it comes to their artists. The same was true in the 1960s. Sinatra left his record company to release his own album creating his own label, Reprise. This was a new concept that sent shock waves through the industry. This act become the example of other artists having similar motivations.

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https://www.usatoday.com/story/life/music/2015/12/08/10-ways-frank-sinatra-changed-world/76381754/
Sinatra went back to older artists and songs for inspiration to reform his own music. This was a new idea, for everyone was looking toward the future for the next trend while Sinatra was looking to the past. Though he did acknowledge great composers and lyricists of the past, not everything he did was in respect to the past. He also promoted new creative talents by singing their songs. He also supported civil rights movement by promoting African-American musicians. He became the trend setter for rock 'n' roll. This spawned from his "sexual energy and knowing and sheer charisma" that predated The Beatles and Elvis. He became so popular his support for presidential candidates led to elections of those who he supported, both Kennedy and later Reagan.

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https://www.biography.com/people/frank-sinatra-9484810
Francis Albert "Frank" Sinatra was Born in New Jersey in 1915. Sinatra started singing as a teenager in the glee club at his school and at local nigh clubs. He gained exposure from the radio which caught the attention of different band leaders who invited him to join their bands. In 1942, after years of success in various bands, Sinatra decided to go at it alone. His solo career was at its best in 1943 to 1946. During this time, he gained nicknames like "The Voice" or "Sultan of Swoon" for his rich baritone voice and flirtatious lyrics. Later Sinatra was accused of raising to stardom through ties with the mob. These unconfirmed claims did not affect his popularity, for he was bringing in new fans at an extremely fast rate. In 1995, Sinatra had his last performance, a concert. He past away in 1998 of a heart attack at the age of 82.

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Sinatra stressed the importance of the power of vocal craft as well as honest expression. He pushed back against the stereotype of pop singers are vessels for produces and are only valued for their "ability to perform tricks and project attitudes" which were often fake. He believed in lyrics he sung. They were true to him and his story.

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He was also the creator of the concept album. A concept album is an album in which every song on the album connect in some way. It was later coined the term concept album, but no one before Sinatra was known to form their albums in this method. Sinatra was a music scientist who experimented with all kinds of music to create his own unique sound that very little people have today