# data[].attributes.attachment_link.readable_text
Video games have advantages and disadvantages; The positive side is that they can teach knowledge and improve physical and mental skills. The down side is they can be aggressive and make you spend too much time with them. In this article we explain all the pros and cons.

Today it is difficult to find a house that does not have any other console or computer. Both adults and young people spend several hours a day playing, either through the media named above or by other devices such as mobile or tablets.

Few people have stopped to think about whether everything surrounding the use of video games brings advantages to those who use them, or if on the contrary is only characterized by its disadvantages.

It is difficult to find a general definition of what a video game is, each author who has described it focuses or punctuates some of its characteristics.

According to Wikipedia, we can define a video game as:

"An electronic game in which one or more people interact, through a command, with a device equipped with video images. This electronic device, known generically as a platform, can be a computer, an arcade machine, a console or a portable device as a mobile phone. Video games are, today, one of the main industries of art and entertainment. "

Advantages and Disadvantages of players

Here are a list of 8 advantages and 5 disadvantages of videogames.

Among the advantages for the people who use them we can find:

1- Training and improvement of physical and mental abilities

It has been proven in some studies that if we play video games daily, we can improve our visual attention, be more efficient in changing tasks, be faster in tasks where we have to perform a visual search or discriminate objects by their shape / color.

Also among other benefits, it contributes more effectiveness in the follow-up of multiple objectives (Green and Bavelier, 2003).

Other researchers have conducted training studies corroborating that the practice of video games also improves the execution of divided tasks and mental rotation (De lisi and Wolford, 2003 quoted in Salguero, 2009).

2- It has therapeutic uses

Video games can be used in people who have both physical and mental problems. As for example in people who present problems of mobility in the arms, or that they find it difficult to be related; as is the case of people with autism .

It has also been used in a rehabilitative way in people who present problems of care , among others.

Video games can be a means of learning for people who use it because it is a different context and more playful. They are therefore a good means of motivation for children and young people , as well as for children who have learning difficulties or are even at risk.

Thanks to this means students can be motivated to learn by creating fun feelings (Salguero, 2009).

4. Fosters positive values

The games of consoles and computers also promote values such as solidarity, friendship, cohesion and a sense of belonging to a group. It is important for parents to take advantage of these benefits to improve family relationships (Reyes-Hernández et al. 2012, Reyes-Hernandez, 2014).

5- Use as leisure and entertainment

We need to get distracted so we do not feel stressed in our day to day or just to fight the daily boredom. For this reason, video games are a great means of entertainment because of the large number of realities they present (González, 2010 in Reyes-Hernández et al., 2014).

Since there are a multitude of group games, players have to make decisions and know that they can have consequences, both positive and negative, on the other players in the game. Therefore, it is a means that facilitates the development of empathy (Levine, 2009 Reyes-Hernández et al., 2014).

7- Increase the sense of competence and self-esteem

The use of video games also creates feelings of self-esteem and competition in players game after game. As you overcome the different challenges and levels, you feel better about yourself and able to meet the following objectives.

In team games, players will also develop group work skills as they sometimes have to be united to overcome some challenge.

In addition, it also allows them to develop other abilities such as quick thinking to act satisfactorily in the face of problems presented to them or even work under pressure to avoid losing the game.

Disadvantages of using video games

In addition to the aforementioned advantages, we also find possible disadvantages and negative effects on people who use it:

9- They can create addiction

It is common to hear that there are people who are addicted to video games , however, and despite the studies that have been done about it, to this day cannot prove that playing with video games can create addiction.

Salguero (2009) talks about that some people at a given moment, acquire a pathological fixation by an object or activity. Even so, we have to analyze the person and ask ourselves why he has reached that point.

In addition, we also have to point out that there are activities that are tremendously entertaining and absorbing, so you can spend more time than usual.

10- It increases the aggressiveness of the player and they are violent

Some games are very aggressive and violent. Sometimes, this content is not only limited to physical aggression but also enters ideologies. There is a wide range of research in this regard in which a clear conclusion is not reached as to whether video games create or increase aggressiveness in their players.

Some argue that its effect is short-term (Barlett, Branch, Rodeheffer and Harris, 2009), while others argue that it has a long-term effect on players (Anderson et al., 2008).

11- It has negative effects on socialization

The child who has fun with games that are violent can lead to negative effects in their socialization with other equals, leading to their lack of sense of belonging or social justice (Reyes-Hernández, 2006 in Reyes-Hernández, 2014).

We also know that video games cannot be discussed, which increases the use of violence as a solution.

12- They present a disproportionate image of the woman's body

In many games, sex and sensuality is an important part of the plot or story. It is usually presented to the woman as a sexual object and with bodies disproportionate to the real ones.

This image can make it assimilate in the players that the body of a woman should be that and not another (Abanes, 2008 in Reyes-Hernandez, 2014).

13- It can affect the life of the players

If you do not have control of its use, it can affect our life in a negative way; thus affecting our school performance, the family and our day to day life in general.

Recommendations for parents and educators

Once we have presented the advantages and disadvantages of the use of video games, we need to develop a section of recommendations for parents and educators regarding the use and proper purchase of video games.

It is necessary that we attach importance to the purchase of a video game to our son to the age group to which this game is directed, in addition to the plot and history that presents, with the idea of avoiding the violent ones and choosing those that are going to learning.

As a general rule, we have to implement a usage schedule that does not exceed the daily time. For this, we will have to expose other alternatives to the console such as the sport, the park, etc. If you play the computer, we will also follow these recommendations.

Whenever possible, it is important that we play with them, so we will know the different games that exist and those that they like (Sánchez, Reyes and Hernández, 2000).

If adults also play at home, it is important that children play games that they can enjoy, that is, for the whole family.

Video games are the favorite toy for both children and adults in today's society. In 2009, annual sales rose to $ 1.9 trillion.

On a global scale in the entertainment industry with an estimated $ 690 billion dollars, Americans topped the list of video game users. Followed by the Asia-Pacific region with 432 billion and Europe 14.3 billion (García, 2012).

Of the audiovisual entertainment consumption, the use of video games accounts for 35% of the total, ahead of the cinema box office, video films and recorded music.

If we talk about Spain, in 2009, about 10.5 million Spaniards used video games. Of this figure, 62.5% were men and 37.5% were women. There are more and more players between the ages of 20 and 34 and the presence of this toy has increased in homes.

In the case of computer players, its usual user are young people who like sports games, strategy, adventures and races. While in a console, the profile is for children up to 13 years old who choose one or another video game depending on how fast and the protagonist present (Godoy, 2009).

In this article, we have presented the most well known and common advantages and disadvantages of the use of video games. At present, there are many people who use devices with which they can play and yet few are aware of the disadvantages and negative effects they may have for the people who use it.

It is important that, from home and schools, priority be given to its benefits and positive effects. As it has been proven to positively affect all people who play video games both physically and mentally.

In fact, many teachers have started using video games to teach subjects such as math, language and English in their classes.

Even so, we must remember that both fathers and mothers, have to know the diversity of video games that exist. The end will be to buy the one that best fits the age range of your child, since many times we are not aware of what that game consists of or if it really is the most appropriate.

Finally, note that it is important from home to discuss the most suitable timetables for the use of video games, both for the child and for the adult in order to make good use and maximize its benefits.

# data[].attributes.attachment_link.title
13 Advantages and Disadvantages of Playing Video Games - LORECENTRAL

# data[].attributes.attachment_link.description
Video games have advantages and disadvantages; The positive side is that they can teach knowledge and improve physical and mental skills. The down side is they can be aggressive and make you spend too much time with them. In this article we explain all the pros and cons.

# data[].attributes.attachment_link.readable_text
Complex, challenging, and ambitious, video games have come a long way since the simple arcade titles of the 1970s-and evidence is mounting that the benefits of play go well beyond entertainment and improved hand-eye coordination. In honor of National Video Game Day (today), here are 15 ways games are programming better people.

1. Video games are producing better surgeons.

While you may think you want your surgeon reading up on the latest medical research instead of playing games, you might want to reconsider: a study of laparoscopic (small incision) specialists found that those who played for more than three hours per week made 32 percent fewer errors during practice procedures compared to their non-gaming counterparts.

2. Video games could help people overcome dyslexia.

Some research points to attention difficulties as being a key component of dyslexia. One study has shown dyslexics improved their reading comprehension following sessions of games heavy on action. The reason, researchers believe, is that the games have constantly changing environments that require intense focus.

3. Video games could improve your vision.

"Don't sit too close to the television" used to be a common parental refrain without a lot of science to back it up. Instead, scientists are discovering games in moderation may actually improve-not strain-your vision. In one study, 10 weeks of play was associated with a greater ability to discern between different shades of grey. Another had participants try to play games using only their "lazy" eye, with the "good" one obscured. Those players showed significant, sometimes normalized improvement in the affected eye.

4. Video games could help make you a better leader.

Because certain genres of games reward and encourage leadership traits-providing for "communities," securing their safety, etc.-researchers have noted that players can display a correlating motivation in their real-world career goals. Improvising in a game can also translate into being faster on your feet when an office crisis crops up.

5. Video games could pique your interest in history.

Many games use actual historical events to drive their stories. Those characters and places can then spark a child's interest in discovering more about the culture they're immersed in, according to researchers. Parents who have obtained books, maps, and other resources connected to games have reported their children are more engaged with learning, which can lead to a lifetime appreciation for history.

6. Video games can make kids more active.

While some games promote a whole-body level of interaction, even those requiring a simple handheld controller can lead to physical activity. Sports games that involve basketball, tennis, or even skateboarding can lead to children practicing those same skills outdoors.

7. Video games might slow down the aging process.

So-called "brain games" involving problem-solving, memory, and puzzle components have been shown to have a positive benefit on older players. In one study, just 10 hours of play led to increased cognitive functioning in participants 50 and older-improvement that lasted for several years.

8. Video games might help ease pain.

It's common to try to distract ourselves from pain by paying attention to something else or focusing on other body mechanisms, but that's not the only reason why games are a good post-injury prescription. Playing can actually produce an analgesic (pain-killing) response in our higher cortical systems. The more immersive, the better-which is why pending virtual reality systems may one day be as prevalent in hospitals as hand sanitizer.

9. Video games can help you make new social connections.

Gamers are sometimes stigmatized as being too insulated, but the opposite is actually true. The rise of multi-player experiences online has given way to a new form of socializing in which players work together to solve problems. But studies have shown games can also be the catalyst for friends to gather in person: roughly 70 percent of all players play with friends at least some of the time.

10. Video games can help improve balance in multiple sclerosis patients.

Since it is a disorder affecting multiple nerves, multiple sclerosis patients often have problems with their balance-and no medications have been conclusively proven to help. However, one study showed that MS patients who played games requiring physical interaction while standing on a balance board displayed improvement afterward.

11. They can help improve your decision-making skills.

We all know someone who seems to have a faster CPU than the rest of us, able to retrieve information or react in a split second. For some, that ability might be strengthened through gaming. Because new information is constantly being displayed during play, players are forced to adapt quickly. In one study, players who were immersed in fast-paced games were 25 percent faster in reacting to questions about an image they had just seen compared to non-players.

12. Video games can curb cravings.

Players preoccupied with indulging in overeating, smoking, or drinking might be best served by reaching for a controller instead. A university study revealed a 24 percent reduction in desire for their vice of choice after playing a puzzle game.

13. Video games can reduce stress.

While some games are thought to induce stress-especially when you see your character struck down for the umpteenth time-the opposite can be true. A major study that tracked players over six months and measured heart rate found that certain titles reduced the adrenaline response by over 50 percent.

14. Gamers might be less likely to bully.

Though the stance is controversial, some researchers have asserted that action games may reduce a bully's motivation to-well, bully. One study that had players assume the role of both the hero and villain showed that those controlling the bad guy's behaviors displayed a greater sense of remorse over their actions.

15. Video games can help address autism.

Gamers using systems that incorporate the entire body to control onscreen movement have been shown to be more engaged in celebrating victories with their peers, which runs counter to the lack of communication people with autism sometimes present. A study also showed that sharing space with multiple players can also lead to increased social interaction for those with the disorder.
This story originally ran in 2017.

# data[].attributes.attachment_link.title
15 Surprising Benefits of Playing Video Games

# data[].attributes.attachment_link.description
Complex, challenging, and ambitious, video games have come a long way since the simple arcade titles of the 1970s-and evidence is mounting that the benefits of play go well beyond entertainment and improved hand-eye coordination. In honor of National Video Game Day (today), here are 15 ways games are programming better people.

# data[].attributes.attachment_link.title
Benefits for Teacher Using Video in the Classroom

# data[].attributes.attachment_link.description
Here you can find the 10 major benefits that you can acquire via using videos in the classroom.

# data[].attributes.attachment_link.readable_text
National Digital Learning Week runs from 15-19 May 2017 and celebrates the benefits of digital technology. Jon Walmsley, Senior Media Advisor at the University of Derby, provides 10 ways video can be used to enhance learning and teaching.

Video can be an incredibly powerful tool for conveying ideas and information. For many, YouTube has become the first point of reference for instruction - whether its how to complete a tax return or how to build a soda bottle rocket. While most of us are comfortable with video being utilised in an educational context, we must consider if we are making the most of video as a teaching medium and maximising the benefits as learning practitioners.

When used to its best advantage, educational video content is a catalyst for academic debate and a vital method to convey ideas and theories. It can also:

Bring real world experiences into the classroom

Personalise the education experience in unique ways

Impart employability and digital learning skills vital for the 21st century workplace

Support students throughout their learning journey

Here's 10 ways in which video can be utilised effectively in learning and teaching:

1. Instructional video

Instructional videosVideo is ideally suited to showing practical demonstrations of a task or theory. There is a long history of this type of content being used within education as it suits students with a range of preferred learning styles. The success of this kind of video to explain both basic and complex concepts is evident by the numerous popular examples on YouTube.

2. Videos with experts

Teaching can be augmented with real world context by interviewing specialists in the field. These interviews - sometimes referred to as talking heads - can be used to deliver teaching content. It can also assist students in seeing how theory applies to real life or to engage students in debating key issues.

3. Recording lectures

Recording lectures creates an extremely valuable resource for students. Contrary to some fears, it doesn't usually impact negatively on attendance. As students assimilate information at different rates, it allows them to revisit complicated parts at their own pace. It particularly supports students who may struggle with note-taking, like those with learning difficulties such as Dyslexia.

4. Broadcast TV or Radio programmes (or even YouTube!)

Broadcast TV or Radio programmes (or even YouTube!)There is a wealth of existing video content which can be used to support teaching. Clips from broadcast television content or videos available on sites such as YouTube, can support teaching and learning and create a welcome change in dynamic during a lecture or text-based online learning experience. However, be aware that even though the owner has shared the content online, they may also remove the content without warning!

5. Case studies and scenarios
Case studies and scenarios
A case study or scenario can give students an engaging context as the framework for an assignment. Furthermore, recorded role-plays or dramatized sequences can assist in delivering a more authentic learning experience. It gives students the opportunity to analyse situations, make recommendations or identify good/bad practice.

6. Recordings to encourage reflection on performance

Recording students as they engage in vocational activities or deliver presentations, can be an effective way for students to reflect on and assess their own performance. These videos could also be circulated for peer review, to broaden the analysis.

7. Module introductions

An effective and engaging method of introducing a topic to students, is to film a module introduction. You need to identify the key areas to be covered and the learning outcomes in the video. This is more personal than a written introduction and may be more easily digested by students who prefer to receive information in digital format.

8. Revision summaries

Similar to module introductions, these are easy to capture on any device which is equipped with a camera and microphone. They can be invaluable to assist students in what can be an extremely stressful time in their learning journey. They can also help to stimulate further reading and assist students in focussing on key areas of study.

9. Videos to encourage discussion or increase engagement

Video can be a really effective method of getting engagement or provoking a reaction. Communicating views from extreme ends of the spectrum can ignite a debate or add valuable real-world context to a piece of learning.

10. Video based assignments

Producing video content as part of an assignment provides an effective medium for students to demonstrate their understanding of learned concepts and ideas. It also allows them to broaden their skillset by developing digital capabilities that will be of great value in the graduate employment market.

For further press information please contact the Corporate Communications Team on 01332 591891, pressoffice@derby.ac.uk or @derbyunipress

# data[].attributes.attachment_link.title
10 ways video can be used effectively in teaching and learning - University of Derby Blog

# data[].attributes.attachment_link.description
National Digital Learning Week runs from 15-19 May 2017 and celebrates the benefits of digital technology. Jon Walmsley, Senior Media Advisor at the University of Derby, provides 10 ways video can be used to enhance learning and teaching. Video can be an incredibly powerful tool for conveying ideas and information.

# data[].attributes.attachment_link.readable_text
Teachers Using subtitled video as a teaching aid in the classroom gain many benefits including greater student interest and improved reading and literacy skills.

There is substantial research promoting the use of video in the classroom as a dynamic resource for supporting curricula. According to a recent teacher survey, 94% of classroom teachers have effectively used video during the course of the last academic year. And most teachers were using it frequently - on average, once per week. But why?.

As educators, our aim is to get students energized and engaged in the hands-on learning process, and video is clearly an instructional medium that is compelling and generates a much greater amount of interest and enjoyment than the more traditional printed material. Using sight and sound, video is the perfect medium for students who are auditory or visual learners. With the added use of subtitles each child then has the choice to watch, listen to, or read each presentation. Video stimulates and engages students creating interest and maintaining that interest for longer periods of time, and it provides an innovative and effective means for educators to address and deliver the required curriculum content.

Video Creates an Experience...

Consider teaching with the voices from the past by introducing students to great historians, political figures and famous people who lived centuries ago. Envision the classroom in which children hear the cry of a nearly extinct species and see the colors and hear the sounds of animals that thrive only in a remote wilderness half way around the world. And what about investigating the laws of motion, sound and energy transfer by viewing the launch of the space shuttle on its voyage into space? Think about how much easier it would be to understand the diverse cultures of people who live in other areas of the world if you could encounter them in their own environments - hearing their songs, observing their rituals or listening to their silence.

The benefits of using video in education includes providing a sensory experience that allows concepts and ideas to actually become an experience and come to life as students are guided through each adventure.

Video As a Flexible Teaching Medium...

The more interested and engaged students are, and the more interactive each learning session is, the more students will enjoy, learn from and retain information from the lesson.

Video provides a means of interactive instruction and is a very flexible medium. Having the ability to stop, start and rewind is absolutely invaluable. It provides the option to stop each video and challenge students to predict the outcome of a demonstration, and elaborate on, or debate a point of historical reference. You also have the option to rewind a section of the video to review a segment to ensure that children understand a key concept. You can ensure to add further interactivity by copying activities, conducting discussions or repeating demonstrations and experiments in the your classroom.

Effectively Using Video in The Classroom...

Research has demonstrated that the most effective way to use video is as an enhancement to a lesson, or unit of study. Video should be used as a facet of instruction along with other resource material available to you for teaching a particular topic. Teachers should prepare for the use of a video in the classroom in the same way they do with other teaching aids or resources. Specific learning objectives should be determined in advanced, instructional sequences should be developed and reinforcement activities planned.

However using the most appropriate online educational video service provider is extremely important so each teacher has the confidence in advance of the quality of the content and instruction provided. Using the right online educational video service should help teachers or parents to minimize lesson preparation time by enabling them to easily identify and select the right video for the lesson, and draw upon the other resources provided by that service to enhance the learning outcomes, and the quality and benefits of each lesson.

The Value of Essential Video Support Tools...

If students and teachers are to receive the maximum benefits from the use of video in education, the video should be supported by a selection of other tools and resources that enable each topic to be fully investigated and explored. The use of online video should be supported by the use of an interactive word glossary, dictionary, thesaurus and an online encyclopaedia.

Access to lesson plans specially written to be used in conjunction with the video help not only to minimize lesson preparation time, but also help provide valuable additional learning activities and projects that further enhance the use of the video as an educational aid.

Choosing the Right Educational Video Provider...

There are a lot of websites now offering the use of what is claimed to be educational video. But video produced specifically for the teaching of the K-12 curriculum is in much shorter supply. There may be many videos available that initially appear to be excellent from a visual perspective, but often they have been produced originally for Television, or for use at conferences, but certainly not for teaching the requirements of State or National curriculum's, or with the needs of the classroom in mind. At the same time, many of the free educational video-sharing websites do not make it easy to select the right video without the teacher or parent spend countless hours sieving through video of only a general educational nature.

And then of course there is the most important issue of subtitles, or what is otherwise referred to as closed captions. Professionally subtitled video enables each child to effectively study the material in the video, and improve their Reading and Literacy skills simultaneously. At the same time, by including the option for the student to read the presentation, as well as either watching or listening to it ensures that video will cater for the greatest range of preferred learning styles. However at the current time the issue, and value of subtitling has been largely ignored because of the significant additional cost of providing it, and only one online video service makes this subtitling widely available on video that has been developed specifically for teaching curriculum topics.

Zane Education, with their comprehensive online video library of over 1,000 videos teaching 260 curriculum-aligned topics, is currently the online video service provider that has included subtitling with enlarged font sizes into their educational video catalogue.

With their average video being 12 minutes in length, and several videos on each topic often providing a total instruction time of over 60 minutes, their online video service also includes a significant online quiz testing facility for each topic, and a range of very beneficial study support services including free lesson plans for each topic, and additional interactive video study tools that enable the teacher and student alike to thoroughly explore each topic.

Zane welcomes and encourages feedback and additional ideas from teachers, schools, parents and students about the effective use of video in the classroom, and in education generally, in order to assist them in their commitment to a path of constant improvement.

Also Learn and Understand More About ....
The Benefits of Visual Learning in The Classoom
Using Video Subtitles to Improve Reading and Literacy Skills
How Video Subtitles can Help Teaching Students Classified as ESL Learners
What The Law Requires in Respect of Video Subtitles
Research Linking The Use of Subtitles and The Ability to Improve Reading and Literacy Skills
The First Research Published by the Department of Education (in Jan 2013) about Using Video Subtitles to Improve Reading and Literacy Skills

# data[].attributes.attachment_link.title
Benefits for Teachers using educational video to teach in a Classroom

# data[].attributes.attachment_link.description
There is substantial research promoting the use of video in the classroom as a dynamic resource for supporting curricula. According to a recent teacher survey, 94% of classroom teachers have effectively used video during the course of the last academic year. And most teachers were using it frequently - on average, once per week.

# data[].attributes.attachment_link.readable_text
Educational video production is more important than ever, as content sites like YouTube and Vimeo and streaming services like Netflix boast monthly audience numbers in the billions. People seek out tutorial videos, product videos, and online courses to learn or be trained on specific topics. We'll cover what educational video production is and how it can be used effectively for three specific target audiences:

Students

Employees

Customers

What is Educational Video Production?

The most effective educational videos combine best practices in videography with learning design principles to ensure learners retain and apply information through auditory, visual, or kinesthetic means. While the chief objective is retention, a tremendous amount of time is spent making the video content highly engaging because memorability and completion rates soar when viewers find content interesting.

The learning design process focuses on the learning objective, the subject matter, and the proper sequence to deliver the content. The video production process uses advancements in technology like cinematic cameras, animation, motion graphics, sound effects, creative styling, and generative AI to bring the content to life.

Compelling video without proper learning design will at best entertain learners, and at worst, confuse them. Similarly, learning design without engaging video will lose waning attention spans, decreasing retention. Combining the two makes educational video production truly effective.
(See educational video production examples below).
While the principles remain consistent, the applications differ dramatically depending on who the content is designed for. We'll dive into these differences and outline best practices, examples, variations, and how to create a rich learning experience for your audience.

Educational Video Content for Students
Course intro video for Society For Healthcare Epidemiology of America
Let's start with students. Students today are using educational videos as a tool for learning everything: from basic skills - like changing a tire - to dances on TikTok. Remarkably, in 2022 online videos had an audience reach of almost 93% among internet users worldwide (Statista, 2022). Complex concepts that once seemed difficult to teach and learn are now more accessible and understandable thanks to the availability of effective educational video platforms for online learning.

Studies have shown that the use of short video clips (or microlearning) allows for more efficient processing and memory recall. The visual and auditory nature of videos appeals to a wide audience and allows each user to process information in a way that's natural to them. There are many types of educational videos. They could be instructional videos, explainer videos, animated videos, or live-action videos. In a nutshell, videos can be effective teachers.

The use of videos in teaching and learning serves to not only benefit students, but also teachers, their affiliated institutions, and the entire school system. A 2022 study conducted by software company Kaltura concluded that 97% of education professionals believe that video is essential to students' academic experiences. They also serve to break down barriers, such as student and campus location, which were once insurmountable.

As a result, educational institutions are faced with the task of meeting the rising demand for high-quality videos, online course offerings, and campus accessibility. Indeed, many are choosing to create their own educational video-learning materials. While this may seem daunting, it can be a positive and enjoyable experience if you contract a trusted educational video production company that can tailor your videos to your institution's individual needs.

Using Video Content In Learning: Theory, Research, and Practice
Educational video example using creative animation for Encylopedia Brittanica.
Cognitive science is an area that focuses on how humans process information. The science behind educational video content is that, since they are observed through both the visual/pictorial and auditory/verbal processing channels, learners can make more relevant associations that help with memory and recall. It also supports different learning styles.

To maximize retention and processing, the following four methods are best practices to employ when designing and creating effective e-learning videos:

1. Signaling: This is done through the use of on-screen text, graphics, or motion graphics. It directs the learner's attention and highlights the specific information that needs to be processed.

2. Segmenting: Information is divided into appropriately sized chunks, to give the learner more control when trying to process it. This is achieved through the effective management of video length and the use of breakpoints or pauses throughout.

3. Weeding: The removal of any unnecessary information in a video that may hinder the learner's ability to process and recall the information. Weeding maximizes learners' memory capacities for both the auditory and visual channels.

4. Matching Modality: This refers to presenting information in a way that targets both the auditory and visual channels simultaneously. An example of this would be providing a narration while showing an on-screen animation. This serves to increase processing in the working memory and prevents cognitive overload, especially for complex topics).

Here are best practices when creating an effective and beneficial educational video project:

Limit videos to about five minutes or less, unless you are trying to relay a great deal of information.

Maintain a conversational and enthusiastic tone to keep learners engaged.

Properly balance auditory and visual elements throughout.

Break videos into short segments by topic or theme.

Include interactive elements and responsive features, such as short quizzes, to promote reflection and ownership.

When using video clips in the classroom, shorter clips (around five to 10 minutes) help students learn the information without being overloaded or losing their focus. Longer videos are also effective, but no more than 30 minutes. Showing video clips in short segments and keeping the total length contained to a concise running time helps to keep viewers engaged.

Using captions and subtitles with videos has also proven effective in helping students access and process information. This is especially important when considering diverse student populations, including non-native English speakers and those with special needs.

Educational Video Content For Employee Training

Video has long been a component of corporate learning, but only recently has it progressed to role-specific learning journeys that incorporate interactives, scenarios, and microlearning.

Many of the asynchronous best practices in the student section apply to employees, but the applications differ.

Employee Training Areas
Product training example video for Drov.
Onboarding and orientation training, where new employees are introduced to the company's culture, policies, and procedures. Videos can effectively communicate the organization's values and goals, helping new hires feel connected and informed.

Product or service training. By showcasing product demonstrations or explaining complex processes through videos, employees can easily understand and learn how to effectively promote and sell the company's offerings.

Compliance or safety training, ensuring that employees understand and adhere to legal and regulatory requirements. By presenting information in a visually engaging manner, videos can help employees grasp complex compliance topics and remember important guidelines.

Soft skills development, such as communication, leadership, and teamwork. Through role-playing scenarios and interactive exercises, employees can enhance their interpersonal skills and improve their overall performance.

Ongoing professional development and continuous learning. By providing employees with access to a library of training videos, they can continuously expand their knowledge and skills, staying updated with industry trends and advancements.

Training Types
Interactive example for logistics and trucking company
Interactives. Incorporating interactive elements into the videos can significantly enhance engagement and retention. This can include quizzes, interactive simulations, branching scenarios, or opportunities for employees to provide feedback or ask questions. By actively involving employees in the learning process, videos can become more memorable and impactful

Microlearning. Microlearning involves delivering content in short, bite-sized modules that can be effectively implemented with videos. By breaking down training materials into smaller chunks, employees can easily consume and retain information. Videos can be used to deliver concise and focused content, ensuring that learners are not overwhelmed with excessive information.
NOTE: Videos, interactives, and more can be hosted on a company's LMS to track meaningful metrics like completion rate, time to complete, right and wrong answers, and challenging questions.
Educational Video Content For Customers
Lifestyle product marketing video for Simple Modern.
The best marketers know that customer education is power. The more the customer knows how your product solves their problems, the more likely they are to buy.

Here are the benefits of high-quality video content in your marketing strategy.

Increased Engagement: Video content is highly engaging, leading to increased user attention and interaction.

Higher Conversions: Video marketing can significantly improve conversion rates, as viewers are more likely to purchase after watching a video about a product or service.

Improved SEO: Websites with video content are more likely to land on the first page of search engine results, leading to a significant boost in traffic and visibility.

Brand Awareness: Video content is a powerful way to increase brand awareness and create an emotional connection with the audience. Viewers retain a high percentage of the message when watching a video, making the brand more memorable.

Accessibility: Video marketing allows companies to reach a wider audience more effectively, including those who may not speak the same language or have varying levels of literacy.

Social Sharing: Videos are highly shareable on social media, increasing visibility and engagement with little to no extra effort.

Building Trust: Video marketing helps build trust with consumers by showcasing the quality of products or services and providing a more personal and authentic interaction.

Popular Marketing Video Types
Animated explainer example for Dobson Technology.
Animated explainer videos , creatively explain products, benefits, or processes in 2-minutes or less. They are a marketer's best friend because some marketing ideas are cost-prohibitive to create. With animated videos, it's possible.

Testimonial videos combine positive reviews with case studies to create a persuasive and empathetic marketing asset that can be easily shared and found.

Product videos. Product tutorials can often be step-by-step instructions on product usage, assembly, or process. 70% of customers feel that product videos help inform their purchase decisions.

Brand videos. These videos focus on the feeling brands want to instill in their customers-less about features and more about the experiential benefits of a product.

Finding The Right Educational Video Production Company

Often education, training, and marketing teams seek outside help from trusted partners who can increase their team's capability and capacity efforts. Educational video production services vary greatly by project type, but a good partner will have both a broad application and a deep expertise.
RESOURCE: How to find the top training video production company for you.
A Few Highlights:

Review their portfolio and case studies. Look for the partner's competency in creating engaging content that solves specific needs, as well as if they serve your industry or adjacent industries.

Learning objectives. Communicate what you want your audience to walk away with. A good partner can help architect the learning design for any video, but especially for longer series.

Subject matter. Is someone in your organization the subject matter expert, or do you need help finding a SME to provide the core content?

Video production process. Make sure they outline the timeline and production process from storyboarding, scripting, voiceover, and production to post-production and final product delivery.

Pricing. Educational video production costs can vary greatly depending on video length, video number, complexity, and location. A good partner will provide comprehensive but transparent pricing.

Do you have an educational video project you need help with? Get started in your search for the right partner by contacting NextThought, your custom learning company specializing in engaging educational videos, interactives, and beyond. We have the privilege of partnering with top organizations like Amazon, Cummins, Encyclopedia Britannica, Red Devil, McDonald's, and the US Postal Service.

# data[].attributes.attachment_link.title
What is Educational Video Production? How To Leverage.

# data[].attributes.attachment_link.description
Why is video important in education? Educational video production improves learning outcomes and training behavior. See top examples and trusted partners.

# data[].attributes.attachment_link.readable_text
There are two ways to explain what exactly a video game is: the easy, simple way, and the really complex way.

The easy answer is that a video game is interactive digital entertainment that you "play" via a computer, a game console (like the Xbox or PlayStation) or a phone or tablet. There, you can go home now because class is over and we're done. That really does sum it all up - but it's not a very good explanation o f everything going on here.

As the new person covering video games for TheWrap, I aim to provide good explanations for you, our readers. So I'm going to dive into the more complicated explanation here.

Also Read: Yahoo Jumps Into eSports Coverage

The label "video game" casts an absurdly large net over a whole lot of different things. There are a million different kinds of video games, and each of them sorta functions as its own form of entertainment media. Since we don't have concrete labels for all those individual types - just loose genre descriptions - we just say everything is a video game. It's confusing, even to those of us you'd call gamers.

If a person were to somehow grow up only on video games and then discover later in life all the other forms of entertainment we regularly consume, that person would probably be confused as to why we consider film and television distinct types of media. Compared to the scope of everything that counts as video games, movies and TV are indistinguishable from each other.

Video games are sports that take place in a computer. They're interactive TV shows and interactive movies. They're digital board games and card games. They're rough simulations of everyday life including, probably, whatever you do for a living. Some video games are works of artistic expression. Others don't know what artistic expression is or why you would care about whatever that is.

But they're all video games.

Also Read: Why Hollywood Should Turn to Mobile Gaming to Replace Dwindling DVD Revenue (Guest Blog)

The "game" part has been a sticking point in recent years in endless online debates about whether this thing that is definitely interactive entertainment but has no skill component is truly a video game. Whatever the flavor of the week in that argument is, of course, it's definitely a video game, because if "World of Warcraft" and "NBA 2K" and "League of Legends" and "The Last Of Us" and "Farming Simulator" and "Super Mario Bros" and "Candy Crush Saga" are all video games, then "Firewatch," in which you walk around a forest clicking on stuff until the plot progresses, is also a video game.

None of those things are really like any of the others. But that doesn't matter because everything counts.

Even within a single video game there is very often more than one kind of video game. The annual "Call of Duty" series, which does have a meaningful cultural footprint, has both a linear, story-focused portion that you play alone and context-free competitive multiplayer. They often also include a third cooperative mode about fighting zombies or aliens. These are all considered the same genre of video game, but they're really separate products that appeal to distinct types of players.

I like storytelling art, so each year when I play the new "Call of Duty" I gravitate toward the story mode and don't pay so much attention to the multiplayer stuff, which is not art and has no aspiration toward being art. But the art portion and the not-art portion still combine to make a single game.

"NBA 2K," also an annual franchise, is even more fractured than "Call of Duty", with modes where you just play basketball, a team management simulation and even a collectible card game in there, and most players pick one mode and stick with it.

There is a weird sort of solidarity in throwing every bit of interactive digital entertainment under that one umbrella. "Everybody's a gamer," people say, because it is true that most people in the Western world have played something that counts as a video game recently. So somebody who has never played anything except "Puzzle & Dragons" on their phone counts as a gamer.

We consequently get to live under the delusion that "Uncharted," a franchise that carries plenty of cachet among the core gaming audience, has some kind of greater cultural relevance even though only a few million people have played those games. It's validation for a real time sink of a hobby that is still predominantly restricted to the domain of us nerds, which is why I wrote this explainer.

I'm going through all this now because it demonstrates the difficulty in sifting through all this stuff. I've done it for a living for years and it's still not easy for me - for regular folks, it's just too much. But that's why I'm here. I'm Phil, I'm covering video gaming for TheWrap, and we'll get through this.

# data[].attributes.attachment_link.description
There are two ways to explain what exactly a video game is: the easy, simple way, and the really complex way. The easy answer is that a video game is interactive digital entertainment that you "play" via a computer, a game console (like the Xbox or PlayStation) or a phone or tablet.

# data[].attributes.attachment_link.title
What video games in schools can teach us about learning

# data[].attributes.attachment_link.description
Southgate primary in West Sussex is one of many British schools bringing games into the classroom, with staff seeing benefits for parents as well as students