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Here is my Level 3 final project. We had freedom to choose what we wanted to create. I designed a fashion and lifestyle magazine for empowered females living in around city’s. It includes articles, get the looks, make up must haves and many more. I created this magazine for a mixture of females all around and in London, from Mums to CEO’s.

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This is a VM booklet for my farfetch pop up shop project. It includes a floor plan with specifications to maximise sales and look effective. It has a 6 piece capsule collection made from CADS I chose and edited to my colour theme. The VM booklet also includes mood and concept boards with annotations to portray the stores atmosphere.

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This project involved choosing a traditional British brand, to then use a unique marketing strategy to drive sales. I chose a gorilla marketing method and the use of social media trending hashtags and competitions. To ensure our marketing techniques would be effective, I researched into the brand. Who are the consumers, what is their lifestyle? The brands values (mission statement and CSR). I also looked into Mulberry’s origin and where the stock is made.

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Link to Mulberry New Marketing Strategies 

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Link to Mulberry New Marketing Strategies 

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Untitled - Presentation (16:9) by frankie

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This portfolio is a collection of previous work examples, from my level 3 and level 4 course at the Fashion Retail Academy.

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This project was my Final Major Project before graduating from the Fashion Retail Academy. I received a distinction for this work. The brief was to submit an individual project that reflects a subject of specific interest to you. For this I chose to create my own brand “One to Watch” which is a retailer selling exclusive pieces and collections created and designed by some of the top upcoming designers. Here you can see a website mock up I created, this is what the One to Watch website will look like.

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Here is a project I completed for my Level 4 course. The brief was to create a new and innovative concept that will trade as a pop up store for a period of six weeks. The brand selected were given to us, Farfetch was my given brand and my concept was to collaborate with the use of colour and colour blocking. I wanted to take this luxury retailer and create a immersive shopping experience.

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Untitled - Presentation (16:9) by frankie

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This is the Business plan for my final major project called “One to Watch”. The deliverables for this project was to create a business plan for the brand we created.This business plan includes Financials, how I will market my brand and what influencers I chose. I also conducted Pestle and SWOT reports. One to Watch allows fashion lovers to avoid the basic and shop eccentric, hand made garments and accessories.

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Link to Final Major Project Business Plan

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Link to Final Major Project Business Plan