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A collection of photos showing a female dressed in gymshark.

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These images were refined because they are action shots.

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This image was chosen due to the acrobatic shape of female imitates the Gymshark 'shark' logo.

Reference:
Central.gymshark.com. 2021. Find Your Fit | Gymshark  | Gymshark Central | Gymshark Central. [online] Available at: <https://central.gymshark.com/article/find-your-fit> [Accessed 27 August 2021].

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A collection of different double decker buses, some outline, some photos.

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Having decided to mock up the GYMSHARKGETSPHYSICAL bus, a drawing of a double decker bus was required to place into photoshop.

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This was the final image created. Instead of just using a bus on its own, I inorporated the Gymshark logo and brand colour to imitate what the campaign would look in real life.

Reference:

Vectors, R. and Vectors, B., 2021. Double decker bus icon outline style vector image on VectorStock. [online] VectorStock. Available at: <https://www.vectorstock.com/royalty-free-vector/double-decker-bus-icon-outline-style-vector-10764501> [Accessed 27 August 2021].

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References

2021. Double decker. [online] Available at: <https://www.dreamstime.com/vector-london-red-bus-vector-red-double-decker-vector-london-red-bus-vector-red-double-decker-london-bus-vector-illustration-image103276709> [Accessed 27 August 2021].

Shutterstock.com. 2021. Double Decker Bus Outline Images, Stock Photos & Vectors | Shutterstock. [online] Available at: <https://www.shutterstock.com/search/double+decker+bus+outline> [Accessed 27 August 2021].

Vectors, R. and Vectors, B., 2021. Double decker bus icon outline style vector image on VectorStock. [online] VectorStock. Available at: <https://www.vectorstock.com/royalty-free-vector/double-decker-bus-icon-outline-style-vector-10764501> [Accessed 27 August 2021].

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A collection of MattDoesFitness gym images. He is a Gymshark Ambassador, so represents the brand mage well

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These images were refined as they are more 'action' shots and fit the aesthetic better.

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This image was chosen as it fits the dark and masculine theme for the concept store. Its interesting due to the movement being performed by Matt.

Reference:
Central.gymshark.com. 2021. Up Your Numbers With The 315 Lifting Masterclass on Twitch | Gymshark Central. [online] Available at: <https://central.gymshark.com/article/gymshark-315-lifting-masterclass-on-twitch> [Accessed 27 August 2021].

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References

Central.gymshark.com. 2021. Up Your Numbers With The 315 Lifting Masterclass on Twitch | Gymshark Central. [online] Available at: <https://central.gymshark.com/article/gymshark-315-lifting-masterclass-on-twitch> [Accessed 27 August 2021].

Central.gymshark.com. 2021. The 315 Collection | Clothing Built For Lifters | Gymshark Central. [online] Available at: <https://central.gymshark.com/article/the-315-collection> [Accessed 27 August 2021].

Gymshark US. 2021. Gymshark Official Store | Gym Clothes & Workout Wear | Gymshark. [online] Available at: <https://www.gymshark.com/?epik=dj0yJnU9VTRpZzhLNzlpbG5SUm9SWGFGRndDVDRFdnRNRGRTUDkmcD0wJm49M0Ria2xfemEzRHBKM3RBaFViNUFPQSZ0PUFBQUFBR0VvcXNr> [Accessed 27 August 2021].

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A collection of all types of food, ones with more nutritious value than others.

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When picking a customer profile four our concept store, a healthy balanced diet is more suited to the consumer.

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This image was chosen due to it showing a balanced meal of all the food groups. These foods are necessary whilst training in the Gym. This meal would be perfect for the Gymshark concept store consumer.

Reference:
https://therecipecritic.com/wp-%20content/uploads/2018/02/blackened_chicken_power_bowl11-1-of-1.com. 2021. Balanced Bowl. [online] Available at: <https://therecipecritic.com/wp-%20content/uploads/2018/02/blackened_chicken_power_bowl11-1-of-1.jpg> [Accessed 27 August 2021].

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References:

https://therecipecritic.com/wp-%20content/uploads/2018/02/blackened_chicken_power_bowl11-1-of-1.com. 2021. Balanced Bowl. [online] Available at: <https://therecipecritic.com/wp-%20content/uploads/2018/02/blackened_chicken_power_bowl11-1-of-1.jpg> [Accessed 27 August 2021].

coronavirus?, I., food?, E., eat, ​. and contamination, ​., 2021. Is your food susceptible to the coronavirus? - Effect of coronavirus on food?. [online] The Economic Times. Available at: <https://economictimes.indiatimes.com/industry/cons-products/food/is-your-food-susceptible-to-the-coronavirus/effect-of-coronavirus-on-food/slideshow/75176755.cms> [Accessed 27 August 2021].

Unsplash.com. 2021. 20+ Best Free Food Pictures on Unsplash. [online] Available at: <https://unsplash.com/images/food> [Accessed 27 August 2021].

Delish. 2021. 30 Of The Healthiest Foods You Could Ever Eat. [online] Available at: <https://www.delish.com/cooking/nutrition/g585/30-healthiest-foods/> [Accessed 27 August 2021].

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References:

Central.gymshark.com. 2021. Find Your Fit | Gymshark  | Gymshark Central | Gymshark Central. [online] Available at: <https://central.gymshark.com/article/find-your-fit> [Accessed 27 August 2021].

Female Finest. 2021. Gymshark Athletes: 11 Facts You Should Know (Explained). [online] Available at: <https://femalefinest.com/gymshark-athletes-facts-to-know/> [Accessed 27 August 2021].

Gymshark UK. 2021. Athlete Top Picks. [online] Available at: <https://uk.gymshark.com/collections/athlete-top-picks> [Accessed 27 August 2021].