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The unit sits within the higher education ecosystem and to deliver value to its institutional stakeholders it aligns with their vision to "Enable real-world success through educational excellence" and embodies their key value of Inclusivity.

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Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it's also important to have one central statement that brings everything together.

That's where your business mission statement comes in. This powerful blurb describes the essence of your company and gives customers and employees a clear image of what it's all about.

But even though it's a short blurb, distilling your business into one or two sentences is not easy. And that's what we've set out to help you accomplish. In this article, we're going to show you exactly how to do just that.

Table of contents

What is a mission statement?

A good business mission statement defines your organization in a nutshell. It boils down the reason for your existence and delivers it to the public in a way that is easy to digest. This includes:

What products/services you provide

For whom

Where

How you make it possible

The ultimate value/positive outcome of those products/services.

That last bullet is key. Because while your mission statement is factual, it needs to be delivered in a way that communicates authenticity and inspiration. Let's take a look at two examples so you can see what I mean:

An uninspiring mission statement example:

All the information is captured here, but with no emotion.

An inspiring mission statement example:

This mission statement from Davids Tea, on the other hand, is packed with interesting words and phrases that convey feeling:

Mission statement vs vision statement vs values

Mission statements often get confused with other aspects of a brand's identity, so let's separate them out:

Mission statement: This is what you do, why you do it, how you do it, and what value you bring.

Vision statement: Your vision statement is what you hope to be by doing your mission.

Goals: Your goals are tangible outcomes that will fulfill your mission.

Core values: Your core values unite your team to fuel all of the above. Because your business achieves your goals through the lens of your core values, you fulfill your mission which fuels your vision.

See how it all connects? Here's an example of a mission, vision, and core values:

Example mission statement: We empower individuals to save money while saving the planet by intersecting creative, sustainable packaging with wearable technology that educates, inspires, and drives Earth-friendly action.

Example vision statement: To change the way we think about saving the planet.

Example values: Tomorrow-minded, knowledge is power, assume best intentions, sustainability.

It's worth noting that not all business have a separate vision and mission statement-sometimes they are blended together.

How long should a mission statement be?

A business mission statement should be between one and three sentences, around 100 words. So, not an essay describing how the company got started and where the vision came from. Save that descriptive content for your " about us" page. It should be direct, purposeful content that acts as a sort of subheading for your company.

Think of your mission statement as a branding tool-sum up the purpose of your company in a few memorable sentences or less.

"Chargify combines great technology, subscription expertise, and a customer service ethos to solve real-world problems, and is committed to becoming the operating system for your subscription-based business."

How to write a mission statement for business

Distilling your business down into a matter of sentences is hard work, but we've got a six-step process to help you write your company's mission statement:

1. Take inventory

2. Answer the key questions

3. Whittle it down

4. Add color

5. Make it public

6. Adjust as needed

1. Take inventory

First start broad. Sit down with your team (or yourself) and take an inventory of the following:

What is your core business type?

What are your tangible deliverables?

What makes your deliverables different?

What problems do your deliverables solve?

What benefits do your deliverables provide?

What is your unique value proposition?

What is your brand personality?

What is your secret sauce?

What advantages do you have over competitors?

What are your team members' strengths and secret weapons?

Who are your target customers?

What are your general audience segments or personas?

Do they exist in a particular location or region?

2. Answer the key questions freely

Gather together your answers to these questions and use them to answer the five key questions below:

1. What you do

2. How you do it

3. Who you do it for

4. Where you do it

5. What ultimate benefit/value you achieve

Write freely-this is the creative writing part of the exercise. You'll notice that sometimes, parts of the list are blended together or not included. There is no right or wrong mission statement.

3. Whittle it down

Now it's time to distill each answer down into a phrase or two for each of the above elements. In the process, you've likely landed on words and phrases that you really like, so this part should be easy.

Now, plug them into the formula below:

We [what you do] by [how you do it] for [target customers] to [ultimate value you provide].

You can change the order any way you see fit.

We [provide this value] to [target customers] by [what you do] through [how you do it].

Let's take a look at AnyClip's mission statement as an example:

What they do: provide a personalized viewer experience.

How they do it: through metadata expertise.

Ultimate benefit: heighten viewer engagement.

4. Add color

Avoid flowery and unnecessary adjectives and adverbs that will take away from readability, but see if the addition or substitution of any word can help add more emotional feel, like Campaign Monitor does with "deliver," "complex," and "beautifully uncomplicated."
"We deliver technology that solves complex problems in a beautifully uncomplicated way."
3. Make it public

Now it's time to make your mission known! Here are some of the many ways to do it:

Create a page dedicated to your mission, vision, goals, and values.

If it's short enough, use it as your homepage headline.

Use it in your Facebook or LinkedIn company page.

Link to it in job postings.

4. Adjust as needed

Change happens. New leaders come on board. Businesses rebrand or merge. Goals and strategies shift. Culture evolves. So be sure to revisit your mission statement each year and make adjustments if needed.

Business mission statement tips

Use simple language. You don't want your employees or consumers consulting a dictionary when reading about your core values. Use basic structure and vocabulary that can be understood by an eighth-grade graduate.

Show your unique value. This is the hook for your prospects. Let them know why you are the best choice out there-what their business will help you to achieve, as well as what you can help them achieve. Let's say you're an international internet-based voice-call mobile app and the mission statement is currently, "Talk more." But...why?! Rework it to include an inspirational or motivational element, such as, "Talk more. Share news, culture, and perspective from anywhere in the world."

Celebrate it: Ideally, your mission statement will become a mantra for your employees and consumers. Recognize and reward behaviors that support your mission statement to reinforce what you stand for and incorporate it into your culture.

Look at the bigger picture. The best company mission statements include the over-arching reason why the business exists and how they are bettering the world. Whether it is for the accessibility of information, saving the planet, seeking equality, or fighting poverty, the "bigger picture" can be the guiding principle for growth and engagement.

Business mission statement templates

As stated above, here is a basic mission statement template:

And you can re-order the elements:

We [provide this value] to [target customers] by [what you do] through [how you do it].

By [how you do it], we [help target customers] [achieve ultimate value] through [product/service].

For more inspirational wording, you can use this template
We help/empower/equip [target customer] to achieve/reach/eliminate [desire/painpoint] by providing/building/creating [tangible deliverables].
The best business mission statement examples

Let's explore some example mission statements for existing businesses and the different approaches they take.

1. Clarks-cultivate brand loyalty

Creating brand loyalty starts with creating an emotional connection with your ideal clients (and employees) through a winning mission statement. This keeps the values and goals of your company at the forefront in the minds of customers and employees.

Clarks' mission statement reads: "Our passion is to listen to our customers and deliver a product that allows the consumer to feel the pride, respect and trust of everyone at the Clarks Companies N.A."

2. Swarvoski-attract and retain top talent

Having a mission statement is also important when it comes to attracting the right kind of talent to your company. People who identify with a company's mission statement are motivated by more than just work and money.

They are also motivated by their shared mission. Workers who are mission-driven are more likely to stay with a company and become high performers, which significantly contributes to the overall success of a business.

3. Patagonia-stand out from the competition

When you are first starting out, it's vital that your company finds ways to stand out from other companies with similar products and services. A good business mission statement can help your company build trust with customers and create a connection with your target audience.

Patagonia's mission statement reads:

" Build the best product cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

4. Full Cast Audio-compete with the big brands

While it may at times feel like "the big guys" are hard to compete with, a well crafted mission statement can inform customers of the ways that your brand fits them better. There is no reason why you can't build your brand recognition like large companies do. There are nearly 4 billion people on social media, and you can share with them your business mission through targeted digital marketing strategies.

Full Cast Audio's mission statement reads:

"We are a small company with a big mission: to create great recordings of wonderful books using a full cast off actors rather than a single narrator. We truly believe that we are pioneering in a new art form, a new way to experience, more fully than ever, an author's intent."

5. Cisco-address the broader community you're a part of

Many companies have several layers made up of products, services, and partners that contribute different things to the market. A unified business mission statement helps to clarify your company's purpose to investors, clients, and applicants. Decide on the personality of your brand as a whole, and deliver that message through a well-defined mission statement.

Cisco's mission statement reads:

6. Walmart-keep it short and sweet

Walmart's mission statement is only one sentence, which makes it easy to understand and remember. They clearly explain their reason for being and why they are important to the lives of their customers.

Walmart's mission statement reads:

"To save people money so they can live better."

7. Shopify-state your belief

A simple phrase like "we believe" followed by a unique perspective can help differentiate the "why" behind your brand.

Shopify's mission statement reads:

8. Nike-make it inclusive

Nike's mission statement is clear, concise, and inclusive. Their goals are simple, and their messaging implies that everyone deserves to be inspired and benefit from their innovation.

It reads:
"Too bring inspiration and innovation to every athlete* in the world.
9. Virgin America-position yourself as an industry leader

Virgin America's mission statement tells you where they are located and exactly how they plan on accomplishing their goals. They also position themselves as an industry leader in domestic air travel.

It reads:

10. Whole Foods-reveal your personality

Whole Foods Market mentions both generally and specifically who they would like to help with their business mission statement. This shows that their personality is focused on goodwill, and they clearly explain how they intend to improve the world with their business.

The Whole Foods mission statement reads:

11. WordStream by LOCALiQ

And last but not least, our mission statement here at WordStream by LOCALiQ is:
To be the go-to resource for digital marketers and local business owners, providing the tools, strategies, data, and creative ideas they need to learn, grow, and succeed.
Our mission statement has a touch of vision statement in it as it captures what we do now and where we strive to be. Short and sweet.

Even more company mission statement examples

No matter what a company offers, its mission statement is the rally cry for employees to come together for a "greater good." Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world. When facing hard decisions, you can always return to your mission statement to justify your choice. Here are even more examples:

12. Airbnb's mission statement
Belong anywhere.
Airbnb lets people offer their homes to strangers to stay in while visiting. Their simple, two-word mission is all they need to drive the point home.

13. WeWork's mission statement
Create a world where people work to make a life, not just a living.
WeWork offers office space for small companies, traveling employees, freelancers, and startups. The space is usually open (no cubicles!) and is a great place to grow your business through networking with those who share the space.

14. Square's mission statement
Make commerce easy.
You probably recognize Square as the little white card-swipe widely used at farmer's markets or craft fairs. The business has been growing rapidly, spreading to brick-and-mortar stores as credit cards are becoming the norm in shopping transactions.

15. Toys R Us' mission statement
Be the world's greatest kid's brand.
Self-explanatory! Who didn't dream of a trip to Toys R Us as a kid? I still have my stuffed Geoffrey the Giraffe...

16. TED's mission statement
Spread ideas.
A nonprofit foundation, TED (Technology, Entertainment, Design) hosts conferences around the world to share ideas and "spark conversation." You might know them as TED Talks or TEDx, probably in a university or city near you; the talks may be long and dive into complicated issues, but their mission only needs two words.

17. Burt's Bees' mission statement
Make people's lives better every day-naturally.
Known for their distinct yellow-wrapped lip balms that can make you cry if you rub it under your eyes (a fun trick if you're in fifth grade), Burt's Bees uses natural ingredients to create eco-friendly cosmetics. Highly recommend their lip balm for lifeguards, not only does it turn your lips white, it really does work.

18. TOMS Shoes' mission statement
Improving lives. One for one.
TOMS is a for-profit company that gives one pair of canvas shoes or eyeglasses to a person in need when another pair is purchased. Though the "One for one" verbiage is vague, it embodies the mission of TOMS in a comprehensive way for their employees and customers.

19. Zappos' mission statement
Provide the best customer service possible.
Zappos was created because the founder couldn't find the precise pair of shoes he wanted to buy. Since 1999, it has been making shoe-shopping easier and letting us know that the customer is always right. In fact, Zappos has clocked record-long customer service calls, with one at 10 hours and 29 minutes. They call this the "WOW philosophy."

20. Lowe's mission statement
Help customers improve and maintain their biggest asset - their home.
Lowe's value is obvious in their mission statement; the company was built around home improvement.

21. Cuisinart's mission statement

Savor the good life.

The ultimate wedding present, famously used by Julia Child, is a Cuisinart food processor. I like the word "savor" in this mission statement, alluding to the culinary products Cuisinart sells-food makes the world go 'round!

22. Life is Good mission statement
Spread the power of optimism.
Per Life is Good, "Life is not perfect. Life is not easy. Life is good." The Life is Good community uses their "Superpowers" of good to spread optimism through this happy clothing line. They even have this fun diagram to show how you, too, can spread optimism!

23. Starbucks' mission statement
Inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.
This mission statement is particularly memorable because Starbucks is so popular but also known for showing the power of the human spirit through their decorative coffee cups. Controversial opinion: I personally love the new holiday cup...

24. Ann Inc. Mission Statement
Inspire and connect with women to put their best selves forward every day.
Ann Taylor's mission is not just to clothe professional women but also to encourage them to be the best. Feminism, yeah!

25. Google's mission statement
Organize the world's information and make it universally accessible and useful.
This may be the most well-known mission statement since Google is the biggest company, and possibly most impactful, on this list. Bigger picture, meet the G.

26. Aveda's mission statement
Care for the world we live in, from the products we make to the ways in which we give back to society.
Aveda has salons, spas, training institutes, and hair products worldwide which strive to treat the "planet we live in with care and respect."

27. Naked Juice's mission statement
Making the whole planet feel better. One bottle at a time.
Naked Juice, the square-bottled smoothie drink company, has a mission statement with a high order, involving the whole planet, but shows the value and bigger picture well.

28. Warby Parker's mission statement
Offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.
Like TOMS, Warby Parker also has a one for one policy, giving glasses to people in need with each purchase of full, but still reasonably priced, glasses. If the four people with shiny new Warby Parker glasses on our marketing team at WordStream is any indication, it's working!

Words to use in your mission statement

We'll finish off with some words and phrases you can use in your mission statement. For a more complete list, check out these 350+ power words!

Get started with writing your business mission statement

As you can see from these examples, a great mission statement doesn't need to be lengthy or incredibly detailed. Your mission statement should concisely communicate your company's purpose and allow customers to see themselves within a brand. Follow these simple steps to create your own business mission statement that will impact your employees, investors, and customers alike.

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The 28 Best Mission Statement Examples (+Templates to Write Yours)

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Learn how to write a business mission statement with these powerful mission statement examples-plus templates!

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The fast pace reduces time for deeper, exploratory or slower learning & review. Efficient access, retrieval and transformation are essential.

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All essential content for the unit is contained in the UBOK.
The UBOK is an interactive online textbook that retains all the cognitive benefits of traditional textbooks when printed, while affording effective & efficient access, search and navigation when used online
The UBOK organises content in a logical taxonomy while supporting polyhierarchy through links.
The UBOK supports interactive content like H5P which can be embedded or linked.
The UBOK is designed as the 'source of truth' and while other activities and resources support learning, these are derived from or supplement the essential content it contains.
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This padlet holds a mirror to ADL6001 - Engaging Learners in Digital Environments, repositioning the course as an undergraduate unit within the imaginary, Bachelor of Education Design.
Although this degree intersects the three disciplines of Education, Design & Technology, the latter is omitted from the name in recognition of the inherent ubiquity of technology across all disciplines.
On successful completion of 8 units, students are able to exit the degree with a level 5, Diploma of Education Design.

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Tools like Prezi or PowerPoint are adequate for this.

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Time together is precious. Scheduled classes are reserved for activities that stimulate discussion or require collaboration.
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Pressbooks is a great example of a simple online etext that bridges the divide between traditional texts and online interactivity

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The heart of every Pressbooks solution is our publishing platform, an intuitive toolset for creating digital books that are accessible, interactive, and well-designed for educational use.

Whether you run an organizational publishing program or are an instructor looking to create engaging content for a single class, Pressbooks offers a complete solution to satisfy your publishing needs.

Pressbooks Platform

Using Pressbooks' publishing platform with its rich built-in accessibility features, instructional designers and faculty can adapt existing open educational resources (OER) for their classrooms or create new material from scratch. They can also add videos, audio, accessible math notation, web annotation, and interactive learning activities like quizzes and other forms of assessment.

Write new content or adapt openly-licensed content from the Pressbooks Directory

Add accessible math notation

Embed multimedia: video, audio, images, and more

Add interactive learning activities with easy-to-use H5P

Engage readers in social annotation using Hypothesis

Support rigorous accessibility standards

Publish to the web or generate export files using beautiful pre-built book templates

Choose how to share your book: open access vs. private, multiple download options

Pressbooks for Systems & Consortia

Pressbooks counts a number of higher education systems and consortia among its largest customers. Student success and engagement are a strategic priorities for virtually every organization of this type, and Pressbooks opens new possibilities for multi-institution collaboration on a variety success-focused initiatives including:

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Open pedagogy

Accessibility of digital learning materials

Localized curriculum ... and more!

Pressbooks Results

Pressbooks Results is a game-changer for engaging students and empowering instructors using Pressbooks-delivered course materials.

How it works: Pressbooks makes it easy to create embedded interactive learning activities using an intuitive tool called H5P. When students complete these activities, Pressbooks Results passes grades directly into the learning management system (LMS) gradebook. Instructors and students can then explore detailed data for insights about learning progress.

Activate Pressbooks Results to:

Access learning materials and graded formative assessments seamlessly inside the LMS

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Give students information to guide their choices about where to focus time and effort

Equip instructors with data to inform their teaching strategies, interventions, and improvements to learning materials

Pressbooks Results is available as an add-on solution for Enterprise Network customers.

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Pressbooks publishing products | Pressbooks

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More information about Pressbooks' publishing solutions for institutions of higher education and their publishing programs

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The traditional didactic theory suggest that learning occurs through transfer from the teacher to the student.

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The audience for this unit are undergraduate students at the first-year level.
This cohort is likely to span the demographic, socioeconomic and psychographic spectrum.
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So that all learners are able to successfully engage with the learning materials and activities

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The design of this course is a direct response to consideration of its intended undergraduate audience within the context of its regulatory framework.
It is guided by the principles of UDL to offer accessibility to all learners, while retaining universal design principles to reduce clutter and embrace simplicity.
The key to this design is the provision of user accessibility preferences, initiated, facilitated and supported by a chatbot.
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A presentation from 3Pillar Senior UX Designer David Rhyne on Dieter Rams' 10 Principles of Good Design. Among the principles put forward by Rams as most important to design are that it is innovative and makes a product useful and understandable.

Read more

1. 1. Less, but better.Ten principles for good design by dieter rams DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne

2. 2. whydodesignprinciples matter?

3. 3. flexibility & availability power & specificity

4. 4. user testing flexibility & availability power & specificity

5. 5. user testing user research flexibility & availability power & specificity

6. 6. user testing user research design principles flexibility & availability power & specificity

7. 7. designprinciplesarereadilyavailable andextremelyflexible

8. 8. Dieter Rams Industrial designer and design thought leader Born May 20th, 1932 Employed by Braun, and Vitsœ

9. 9. jony ive on dieter rams

10. 10. "Surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless." jony ive on dieter rams

11. 11. "No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product's details and features. At a glance, you knew exactly what it was and exactly how to use it." jony ive on dieter rams

12. 12. Weniger, aber besser.

13. 13. Less, but better.

14. 14. Less, when better.

15. 15. Now, the ten principles.

16. 16. Now, the ten principles. (with some real world and digital examples)

17. 17. Now, the ten principles. (I'm going to read a lot)

18. 18. 1 Good design is innovative The possibilities for innovation are not, by any means, exhausted.Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

19. 19. 1Good design is innovative

20. 20. 1Good design is innovative technology

21. 21. 1Good design is innovative technology good design

22. 22. 1Good design is innovative  technology innovation good design

23. 23. 2 Good design makes a product useful A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

24. 24. 2 Good design makes a product useful

25. 25. 2Good design makes a product useful Level

26. 26. 2Good design makes a product useful Emphasizes the usefulness of a product Level

27. 27. 2Good design makes a product useful Emphasizes the usefulness of a product Disregards anything that could possibly detract from it   Level

28. 28. 3 Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

29. 29. 3Good design is aesthetic

30. 30. 3Good design is aesthetic

31. 31. 3Good design is aesthetic

32. 32. 3Good design is aesthetic

33. 33. 4 Good design makes a product understandable It clarifies the product's structure. Better still, it can make the product talk. At best, it is self-explanatory.

34. 34. 4 Good design makes a product understandable

35. 35. 4Good design makes a product understandable The iPhone 4Good design makes a product understandable

36. 36. 4Good design makes a product understandable  Clarifies its own structure The iPhone 4Good design makes a product understandable

37. 37. 4Good design makes a product understandable   Clarifies its own structure Is self-explanatory The iPhone

38. 38. 5 Good design is unobtrusive Products fulfilling a purpose are like tools.They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

39. 39. 5 Good design is unobtrusive

40. 40. 5Good design is unobtrusive

41. 41. 5Good design is unobtrusive Pinterest

42. 42. 5Good design is unobtrusive Is neutral and restrained Pinterest

43. 43. 5Good design is unobtrusive Is neutral and restrained Leaves room for the user's self-expression   Pinterest

44. 44. 6 Good design is honest It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

45. 45. 6Good design is honest

46. 46. 6Good design is honest Windows Phone

47. 47. 6Good design is honest "Authentically digital" Windows Phone

48. 48. 6Good design is honest "Authentically digital" Does not attempt to manipulate the consumer with promises that cannot be kept.   Windows Phone

49. 49. 7 Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in today's throwaway society.

50. 50. 7 Good design is long-lasting

51. 51. 7Good design is long-lasting

52. 52. 7Good design is long-lasting Horizontal navigation

53. 53. 7Good design is long-lasting Avoids being fashionable Horizontal navigation

54. 54. 7Good design is long-lasting Avoids being fashionable Doesn't appear antiquated  Horizontal navigation

55. 55. 8 Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

56. 56. 8 Good design is thorough down to the last detail

57. 57. 8 Good design is thorough down to the last detail

58. 58. 8 Good design is thorough down to the last detail

59. 59. 8Good design is thorough down to the last detail Allows username modification Suggests an autogenerated name to get you started quickly Tumblr  

60. 60. 8Good design is thorough down to the last detail Shows appropriately-colored boxes next to hex codes Slack 

61. 61. 8Good design is thorough down to the last detail Detects high-resolution files Works with @2x convention to automatically scale high-DPI images InVision  

62. 62. 9 Good design is environmentally-friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

63. 63. 9 Good design is environmentally-friendly

64. 64. 9Good design is environmentally-friendly Cargo Collective

65. 65. 9Good design is environmentally-friendly Is sensitive to its environment Cargo Collective 

66. 66. 9Good design is environmentally-friendly Is sensitive to its environment Minimizes visual polution Cargo Collective  

67. 67. Good design is as little design as possible Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. 10

68. 68. 10 Good design is as little design as possible

69. 69. 10Good design is as little design as possible

70. 70. 10  Good design is as little design as possible

71. 71. 10Good design is as little design as possible Amazon Echo

72. 72. Presents clear navigation and pertinent,high level details Amazon Echo  10Good design is as little design as possible

73. 73. Presents clear navigation and pertinent,high level details Provides a call to action Amazon Echo   10Good design is as little design as possible

74. 74. Presents clear navigation and pertinent,high level details Provides a call to action Is as little design as possible Amazon Echo    10Good design is as little design as possible

75. 75. whathavewelearned?

76. 76. Be helpful.

77. 77. Be helpful. gooddesignisuseful,innovative,honest,long-lasting, andconsciousof itsenvironment

78. 78. Be thoughtful.

79. 79. Be thoughtful. gooddesignisaesthetic,understandable,unobtrusive, thorough,andaslittledesignaspossible

80. 80. Stop thinking of yourself as a UX designer.

81. 81. Stop thinking of yourself as a visual designer.

82. 82. Stop thinking of yourself as a web designer.

83. 83. Think of yourself as someone who is helpful and thoughtful.

84. 84. Think of yourself as a designer.

85. 85. "Back to purity, back to simplicity." dieter rams

86. 86. Thank you. DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne

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Less, But Better - Dieter Rams' Principles of Good Design

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A presentation from 3Pillar Senior UX Designer David Rhyne on Dieter Rams' 10 Principles of Good Design. Among the principles put forward by Rams as most important to design are that it is innovative and makes a product useful and understandable. Read more 1.

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A bachelor degree encompasses levels 5-7 within the Australia AQF framework and these will be used to guide learning objectives for the unit.
The Purpose of level 5 is to qualify "individuals who apply integrated technical and theoretical concepts in a broad range
of contexts to undertake advanced skilled or paraprofessional work and as a pathway for further learning."
Therefore, this unit must provide foundational in learning design skills and knowledge suitable for both continued study and employment outcomes .

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Four-week block course
100% Online delivery
Self-paced learning materials
8 x Scheduled classes

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Learning across disparate disciplines helps to reduce competitive theoretical polarisation. [2] Combining hard & soft sciences and linking theories to alternative applications extends the body of knowledge, sparking innovation at the boundaries and space between domains.[3]

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Just as teachers inadvertently teach how to teach, when they deliver content,[1] this course offers first year undergraduates insight into how they learn through its content and execution

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"Collaborativist theory differs from constructivist learning theory by locating active learning within a process of social and conceptual development based on knowledge discourse." (Harasim, 2017, p. 15)

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The four week block course and scheduled classes increase motivation by building momentum and providing opportunities for collaboration and connection.

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Efficient & effective resources will save time and effort, while retaining academic rigour by informing and facilitating higher order thinking

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Information is aligned with session timing through the Course Schedule

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"theories ought not to be considered as distinct silos—independent or autonomous of one another."
(Harasim, 2017, p. 10)
This unit uses the efficiencies, collaboration & innovative interaction afforded through technology to embrace both theories.

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This course seeks to serve as a benchmark and exemplar of the principles & best practice of providing accessible learning for diverse populations.

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A challenge of 21st century learning theories is the lack of practical guidance translating these theories into teaching practice. And although many educators are beginning to use specific online tools, this often consists of dabbling as opposed to integration.

This unit addresses these challenges with a theoretical approach to the digital transformation of educational practice [4].  lOl101 examines how theory informs the use of technology in the classroom and lays the foundation for subsequent units exploring developments in technology informed pedagogies

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Students spend a lot of time compiling downloading, transforming and annotating disparate & incompatible digital materials in order to create a single document thttp://www.cambridgeblog.org/2019/08/information-overload-in-the-legal-sphere/o use for reference.
In comparison to the traditional preparation of study notes from textbooks and lectures, technology has complicated this process increasing the learner's cognitive load.
Not all of this time-consuming activity contributes to learning.
This unit embraces traditional theories of knowledge transfer by utilising a single online reference document.
This frees time and cognitive load to extend learning through collaborative and connective learning activities aligned with modern pedagogies.

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FifteenEightyFour | Cambridge University Press

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TMI ("too much information"), TLDR ("too long; didn't read"), and DNC ("does not compute"). These acronyms offer painful reminders of our contemporary relationship with information. Many of us, particularly those in the legal field, face a steady stream of abstruse and over-complicated information: from convoluted contracts to wordy and confusing statutes and regulations.

A superficial diagnosis of this state of the affairs chalks up the problem to 21 st century life. We tacitly assume that ever-improving computing and internet capabilities are producing an "information overload," which cannot be completely avoided, even with the best search engines and filters

But is TMI actually just an inescapable part of our technological destiny? In our forthcoming book, Incomprehensible, we argue that at least part of the problem is self-inflicted and results from clumsy legal design. Over the last century, the law has become so obsessed with ensuring "transparency" and "complete information" that it has neglected its vital complement, "comprehensibility."

Drawing together evidence from cutting edge work in diverse fields such as consumer protection, financial regulation, patents, chemical control, and administrative and legislative process, we identify a number of important legal programs that are afflicted with the same design flaw. They are built on a foundational assumption that, when it comes to information, "more is better" and that the problem of usefulness will take care of itself.

Disclosure requirements, as one example, are intended to ensure that various audiences are not misled. But most mandated disclosures stop short of ensuring that the resulting information is actually comprehensible to its intended audience. A firm eager to manipulate its consumers to gain an edge in the market need apply only a little creativity to devise a way around a required disclosure, while still complying with the letter of the law.

This same story is replayed in other important legal environments. After more than forty years of regulating chemical manufacturers, we still know next to nothing about the toxicity of most chemicals. The spectacular failure of this regulatory design is explained, in part, by the fact that manufacturers bear almost no responsibility for understanding or communicating the hazards of their chemicals. Instead, manufacturers' legal incentives are pointed in the opposite direction, encouraging the production of subtly-biased research and deliberate obfuscation of product hazards.

Even institutional processes intended to ensure rigorous democratic deliberation are designed in ways that miss the key step of encouraging comprehensibility from decision-makers. Congress has developed intricate procedures, rules, and practices governing how it can pass laws. But none of these institutional controls requires that a bill be comprehensible to other members of Congress. Indeed, for some controversial laws, a powerful sponsor may be able to garner more support by crafting incomprehensible legislation in order to rush the bill through the process so quickly that it cannot be analyzed by members who might disagree with it.

The social costs from these mis-designed systems are substantial. Consumers are regularly "phished" and "phooled" in markets where firms compete - not over quality or price - but over exploitive tactics that take advantage of the consumers' limitations. Financial entities find ways to turn a profit by creating ever more complex and risky structures that, as we saw in 2008, can sometimes fail precisely because they escape scrutiny from regulators and market investors. Inventors of weak inventions face better odds of obtaining a patent when they play information games with the patent examiners, including drafting convoluted applications that tax the examiner's limited time and energy. Agencies and legislators both learn that the legal system is sometimes kindest to their work when their public rules and laws are incomprehensible. Critics drop away because they lack the time and resources needed to make sense of the legal proposals, while lawmakers and regulators gain credit for at least taking some action, even though nobody may really understand what that action is.

Nobel prize-winning economist Herbert Simon warned way back in the 1940's that if we did not get ahead of the constant flood of information and figure out a way to manage it, we would find ourselves swept away and unable to make sense of anything. Incomprehensible attempts to move Simon's warning higher up in our list of priorities for reformed institutional design. At its core, reform must turn the focus of legal architects from disclosing all relevant information in a transaction to ensuring that the information which is disclosed is packaged and presented in a way that its target audience can reasonably understand. Until speakers are held accountable for communicating meaningfully, perverse incentives and exploitation of disadvantaged audiences will be simply too tempting (and profitable) to resist.

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Information overload in the legal sphere | FifteenEightyFour | Cambridge University Press

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TMI ("too much information"), TLDR ("too long; didn't read"), and DNC ("does not compute"). These acronyms offer painful reminders of our contemporary relationship with information. Many of us, particularly those in the legal field, face a steady stream of abstruse and over-complicated information: from convoluted contracts to wordy and confusing statutes and regulations.

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Motivation within this cohort covers the spectrum from intrinsically motivated autonomous learners to students disrupted by circumstance, directionless and disengaged.
This unit offers efficient & flexible resources for self-directed learners while supplementing these with Gamification and opportunities for connection for those that need additional support to succeed.

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Reducing complexity of learning delivery will substantially reduce the learner's cognitive load.
This is a huge benefit to all students and essential to the success of many neurodiverse learners.
It helps to reduce anxiety and leaves more time and energy for activities that encourage higher order thinking.

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The perception of education as transfer of knowledge from the full vessel to the empty vessel is a theory that predates the century. In the eagerness to embrace new technologies that enable collaborativist pedagogies positioning knowledge as a construct created within discourse,[5] the functional supply and delivery of the raw ingredients of knowledge creation, namely information is overlooked.

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Online delivery affords flexibility around study time and location. The classes are held outside of work hours, to enable adult learners to continue working.

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Scheduled classes make the most of the opportunity to connect with peers and tutors through a combination of traditional & innovative activities, facilitated through technology.
Reference materials & additional individual research can be used to prepare in advance for discussions, surveys & group work.
Breakout rooms create a more intimate space for smaller groups to encourage active participation, while larger gatherings can provide a sense of anonymity and allow the learner to engage either passively or actively.

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Tutor to all learners - An announcement page in the learning space in the form a blog can be used to broadcast & permanently display public, uni-directional communication
One person to another/many - email, messaging apps & embedded chat functions offer a variety of synchronous & asynchronous methods to communicate privately and publicly with one or more people.
Many to many - Forums encourage asynchronous public discussion between all participants and provide a means of connection & and support.
Knowledge communities can be established to support discourse on specific topics

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Informative content is integrated within scheduled classes & self-directed learning through interactive online resources like quizzes, games and surveys. These tools supplement the etext through multimodal learning to increase understanding & engagement. Many activities provide opportunities to apply knowledge including branching scenarios, games, and tools to create documents and presentations

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H5P empowers everyone to create, share and reuse interactive content - all you need is a web browser and a web site that supports H5P.

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H5P offers multiple ways for learners to self assess the understanding of unit content including quizzes, multiple choice, short answer and true false questionnaires.
The learning space offers teaching staff feedback & analytics on individual and class progress and performance to enable continuous improvement.
AI will allow problems to be identified for early intervention with personal support prequalified and enhanced through the use of chatbots to solve common problems (Jones, 2020).

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"The goal of summative assessment is to evaluate student learning at the end of an instructional unit by comparing it against some standard or benchmark"
(Eberly Center)
Summative assessment will be used to compare student learning to stated learning objectives in alignment with AQF standards.
The method of assessment has a huge influence on how learners engage with the unit. It is therefore essential to create assessment that incentivises desired learning behaviours.
In line with our vision and values, our summative assessment will provide authentic assessment (Wakefield, 2018) to demonstrate application of integration of theory and practice through the creation of a scenario based course, in a way that replicates real-world application.
Knowledge and theory will be tested through multiple choice & short answer online timed exam that will benefit from preliminary marking using computerised natural language progressing.
Alternative assessment scenarios and formats will be available to extend learning opportunities and accessible exam alternatives will ensure that assessment is equitable for all learners.

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To enable both learner and the instructor to monitor progress through the unit materials, learners are able to select one of two buttons, indicating either section/page completion or the need to revisit/query. In combination with page view data, this could be used to flag learner pain points for early intervention.

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1. “Professors are responsible not only for imparting knowledge that was imparted to them, but also imparting knowledge as it was imparted to them.” (Harasim, quoting Bruffee, 2017, p. 7)

2. “By the 20th century, theoretical approaches became compartmentalized into what can be viewed as two polar opposites: the battle between what is called “scientific” (hypothesis-driven or experimental) theory and “social” or critical theory. Other related theoretical terms include “hard” science versus “soft” social science theories, pure science versus applied science and quantitative versus qualitative scientific research. This polarization continues to exist but there are increasing attempts to diminish the divide. The growing use of interdisciplinary collaborations in research is reducing some of the separations. Researchers are increasingly employing both quantitative and qualitative methods, especially within online applications” (Harasim, 2017, p. 5)

3. “interdisciplinary knowledge becomes even more critical, as new innovations often emerge on the boundaries of disciplines” (West, 2016)

4. “The field is characterized by training teachers in the use of specific online tools, but a theory-informed approach to transforming our educational practice remains elusive.”

5. “Collaborativist theory differs from constructivist learning theory by locating active learning within a process of social and conceptual development based on knowledge discourse.” (Harasim, 2017, p. 15)

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Eberly Center. What is the difference between formative and summative assessment? Carnegie Mellon university. https://www.cmu.edu/teaching/assessment/basics/formative-summative.html#:~:text=The%20goal%20of%20summative%20assessment,a%20final%20project

Jones, K. (2020) How Technology is Shaping the Future of Education, visualcapitalist.com https://www.visualcapitalist.com/how-technology-is-shaping-the-future-of-education/

Harasim, L 2017, Learning Theory and Online Technologies, Routledge, New York.

Wakefield, MA (2018) CAST. Universal design for learning guidelines version 2.2 [graphic organizer] udlguidelines.cast.org

West, R. E. (2016). Breaking Down Walls to Creativity through Interdisciplinary Design. Educational Technology, 56(6-), 47-52.