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push vs pull

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entire customer journey

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different time approach

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traditional marketing is more fixed, digital marketing can quickly disappear

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24/7 customer touch point

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Digital marketing is use with new Digital tools (web, email, social network, mobile device, IoT...) vs legacy marketing which is based on old tools (paper, mail, TV, billboard...)

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digital is cheaper, more accurate, more ROI oriented

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cheaper

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digital marketing is based on customer behavior & actions

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constantly evolving

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Data help to know better your customers

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interaction with the customer

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speed

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traditional is mass, digital is tailored / personalised

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hotdog

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Quicker set up

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instantaneous

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traditionnal marketing is no more existing today !

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different support un different tools

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no paper?

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mass Vs. 1:1

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channels are not the same

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automation

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personalized marketing

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peer to peer

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personalized approach

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nothing

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bigdata

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new tools

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interaction with customer is not the same

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different logic from massive marketing to one-to-one

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digital marketing = omnichannel

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almost direct feedback

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analytics

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web

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Different media

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Easier and quicker testing

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hello

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your turn

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post your idea in the content box and publish