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The Shelf Full-Funnel Influencer Marketing

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Right now, 148 million Americans are knee-deep in the process of installing seasonal home décor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it's literally being sold by the three- and four-pound bags at big-box retailers). It's Halloween time, people! And that means it's time for The Shelf's annual infographic of Halloween statistics, trends, insights, and strategies (take a gander at it below).

So, we know you already have this massive infographic, but before you dig in on your own, I think it's cool for me to kind highlight some of the more interesting (read, valuable) Halloween stats contained herein.

Yay! Halloween Isn't Canceled!

Even if you don't celebrate Halloween, you may be offering a sigh of relief that we're even talking about it after all we've been through this year. From week to week, we don't know what's going to happen. Halloween may technically fall on the 31st of October, but 2020's pretty much been one big fright fest so far.

Halloween numbers are doing an interesting dance right now. The number of Americans who say they will celebrate Halloween this year is 24 million less than it was last year this time, a decrease of about 14% from last year's survey, but I think we'd all agree that's more people celebrating Halloween than we thought there would be.

Holding Steady... Moms and dads are holding steady, working their hardest to make Halloween as much of a thrill for their kids as it usually is, and they're finding different ways to do it. Candy is still the most popular thing to buy for Halloween with 96 percent of celebrants picking some up for the big day, and 6 in 10 celebrants planning to hand out candy.

Up this year... Per-person spending for Halloween is on the rise, gong from $86.27 last year to more than $92 per shopper this year. No doubt this increase is being driven by families doing more with home decor since things like haunted attractions and Halloween parties will see a massive drop this year. Compared to last year, there's only a three-percentage-point gain in the amount of people planning to spend on Halloween decorations (75 percent this year vs 72 percent last year), but that boost, coupled with the fact that celebrants will be spending more on decorations overall will result in $100 million more being spent on decorations than last year. Spending on greeting cards is also expected to increase by about $10 million this year.

Down this year... Halloween is taking a pretty significant hit this year for obvious reasons. Fewer people are celebrating this year, Halloween-themed school activities are virtually non-existent, and trick-or-treating is an even scarier proposition this year than it's ever been in years past (except for maybe when it first became a thing and the tricks were actual horrors instead of just something the neighbor kid yelled through your door while dressed as a bumble bee). Fewer people are planning to spend money on costumes. The costumes stat goes hand-in-hand with the decrease in the percentage of Halloween celebrants planning to go trick-or-treating.

Brands Are Finding Ways to Make Halloween Festivities Work

It's also worth noting that brands that many brands that usually host community activities for Halloween are finding different ways for their patrons to celebrate and still maintain social distancing guidelines.

For instance, this year, instead of doing in-store activities, Kroger Stores are hosting drive-up trick-or-treating for its shoppers.

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Halloween by The Numbers [Infographic] - The Shelf Full-Funnel Influencer Marketing

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Trick or treat, friends! It's that time of year again when everyone launches into a frenzy of costume-planning, pumpkin-carving, and home decor prepping. If you think Halloween is just reserved for brands that sell costumes and party decor though, think again.

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Halloween Infographics - Infographics Archive

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A collection of the best Halloween Infographics available on the web. Infographics are visual devices intended to communicate complex information quickly and clearly.

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Infographic: Is Your Halloween Costume Offensive?

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Here we are again in the spookiest time of the year. Time to carve some pumpkins and get creative about what costume to wear. Or would you rather gather in front of the TV and watch some Netflix's top creepiest movies?

Halloween is also a great excuse to create unique visuals to decorate your home, send out as party invites, or compliment your blogpost.

We've gathered seven eerily amazing design inspirations for your next Halloween-themed creation. Check them out... if you dare!

Go Retro

Just like when 80's mom jeans got their deserved comeback last season, graphic design is constantly witnessing trend resurrections. Listed as one of the design trends of 2016, modern retro style has been making its way back to the product, print, and web design.

We're starting to see more design patterns reminiscent of the 1970s, 1980s and 1990s that give us that a big dose of nostalgia, regardless whether we grew up during those decades or just got a feel of them through iconic TV shows and music. Stranger Things, anyone?

Thick geometric shapes, combinations of different custom typefaces, rich color palettes, and neon style elements showcased above others - these are some characteristics of the modern retro style that you can apply to your Halloween (and other fall-themed) posters.

Put a New Spin on Things

Deep orange, pitch black, gloomy green, and putrid purple are colors you typically see used in Halloween decorations, costumes, and poster design. But if you're looking to capture more attention with your blog images, social media visuals, or event posters, try to put a new spin on things. Don't be afraid to introduce a new color to the mix and catch your audience by surprise. It brings a fresh and unique vibe to your creation that people won't easily forget.

When you think of Halloween, the color beige wouldn't necessary be your first choice. However, in the example below, it helped harmonize and enhance the orange in the color palette.
Slasher by Corey Reifinger ||
Blue tones compliment orange ones well. There are multiple tones of blue in the example below, yet it doesn't overshadow the orange. A good tip to keep in mind when using various tones is to distribute and apply them evenly to ensure that they don't get cluttered into one area of the visual. This doesn't really apply if you're going for a gradient effect, though!
Halloween Piece by Antoana Oreski || Source: Kindredartcollective.com
Use Textures

Texture brings dynamics and depth to your designs. There are many types of textures to choose from, depending on the mood and style you're aiming for. For example, let's look at this visual by Zach Graham. He uses a spatter texture effect for a grunge look and feel.

You could also approach texture in a more subtle manner, like in this design by Christopher Lee:

Play with Powerful Illustrations

When we think of powerful illustrations, it doesn't necessarily mean pulling out all of your magic design tricks at once. A strong story concept makes a powerful illustration. Based on your concept, you could put emphasis on a certain element of a story and translate it into the visual.

Be A Minimalist

Some people might say that a minimalist approach to Halloween design would work against a scary theme. However, working with negative space could bring a new perspective to your design.
Minimalist-Negative Space by Suzanne Vandivert ||
Less is more. It's all about stripping down what you know and working with the space to emphasize and enhance the features. It's a clever approach to expressing your ideas. Feeding subtle visuals to the viewers adds to the mystery.

Add Personality

Spice up your design by giving it a humorous twist! By adding a funny context to the scary Halloween theme, your design has the opportunity to reach a wider audience. After all, everyone enjoys a good laugh, even (or especially) on Halloween.

Let Movies Inspire You

Movies are a spectacular source of inspiration for Halloween design. After all, it's where most of our ideas for halloween costumes come from.

Incorporating a movie theme into your Halloween design is a great combination. The concept and a scare factor should already be instilled in the viewer's mind. That is, of course, if they are familiar with the film. Sounds like a great excuse for a Halloween movie night!

A good tip to keep in mind while using pop culture references in your design is to make sure you're targeting the relevant audience with the appropriate references.

We hope you enjoyed our Halloween inspirations!

Ready to design your own visual? Check out these Piktochart templates to get you started!

We also have tons of spooky icons. Just search for them like this:

Happy Halloween!

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7 Halloween Design Inspirations for Your Infographics and Visuals | Piktochart

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Here we are again in the spookiest time of the year. Time to carve some pumpkins and get creative about what costume to wear. Or would you rather gather in front of the TV and watch some Netflix's top creepiest movies?