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D1 – You have comprehensively explained the structure and techniques of television advertising with elucidated examples and consistent use of subject terminology.

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A media pack is document containing information about the business or the product of the company. It can help agencies by letting people know about their business. It can also a lot of information about the company so people would know what they are getting from this company.

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It is a strategy where you serve customers in a particular area or when the target audience has different preferences based on where they are located. Small businesses use this strategy to serve a wide demographic customer base in a local territory.

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It is the study of personality, attitudes and lifestyles. Psychographics divides a market into segments based on different personality traits. Companies can use those information to create advertising campaigns for the targeted audience.

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Demography is the statistical study of populations. It can analyse any kind of living population, ones that changes over time. They can see what people like and they can see their age group, their gender etc.

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The Switch of Cristiano Ronaldo (new Nike commercial 2016) ft Harry Kane, Anthony Martial...

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Here is the new commercial from Nike Football: the Switch. Starring in this advert: Cristiano Ronaldo, Harry Kane, Anthony Martial, Ricardo Quaresma, Mascherano and Andrè Gomes. Enjoy and share! ^^ For the latest Nike Football Innovation visit: http://nike.com/football http://nike.com/soccer

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These adverts show flashy and glamorous lifestyle. They usually use famous people because they're rich and have flashy lifestyle. In this advert we can see Ronaldo's house and cars. It shows how glamorous his life is.

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Anunciante: Sky Produto: Sky High Definition Agência: WCRS (Londres) Direção: Chris Palmer

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Some adverts show their benefits from their product or company. They show what they offer and all the benefits and features of the product. In this advert, Sky shows that people can watch a lot of films and TV programmes. Everything in the advert is stopped and everything starts moving again when the man presses the button. So it shows that he was gone somewhere and he stopped the footage. That's why everything is frozen.

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He compares their own product with similar products from other companies. He says that they are better than other companies. Compares all the features with the other products.

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Plusnet's latest advert, conforming better customer satisfaction that our competitors

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The advert was in trouble because the vegetarians had a problem with it. their problem was that it shows a chicken dancing and showing off, not knowing that, in a few days, it's going to be in a bucket sold in a KFC.

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Music plays an important part in adverts. It can make a dramatic advert sadder. It can make an exciting advert more exciting. In this advert it's been used as a parody/humour. It is an intense rap song with a chicken dancing over it. It makes it kinda silly and at the same time really funny and entertaining.

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High angle can make people or things less important in that situation. In that show it makes everything around them look more important and stronger. In this advert the snowman climbs a mountain. They used high angle because it shows the mountain is much bigger and stronger than the snowman. It can also show the snowman struggling, while climbing the mountain.

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They speed up the action or the footage to give excitement. It creates an adrenalin rush because the audience is watching a fast paced action. In this advert they fast paced the speech to make it a fast and and exciting advert.

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Every Friday the Thatchers family taste their next vat of apple cider to decide if it's as good as it should be. Because it's only then that they let it leave the farm. That's why Thatchers is what cider's supposed to taste like.

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They used slow motion because it gives tension. It creates suspense. In this advert it shows people's everyday lives but it slow paced their actions to give it a dramatic feel to it.

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The low angle shot can make someone or in this advert an animal look mighty and strong. It's like it's above everyone and it's important. In this advert  they used low angle because the chicken is important. It is the main focus of this advert.

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Parody adverts knowingly make fun of themselves or other companies products. They don't take it serious. With dramatic it's different. Dramatic is much more serious and sad, compared to parody adverts.

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Ofcom regulates the TV and radio sectors, mobiles, postal services, fixed line telecoms and the airwaves, which the wireless devices operate. Ofcom makes sure that people in the UK get the best communication services and protect them from scams and sharp practices, while ensuring that competition can thrive. Ofcom operates under Communications Act 2003. This Act of Parliaments spells out exactly what Ofcom should do.

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The ASA took action and removed this from television. Because it features inappropriate imagery for TV. It would be creepy for children who watch this advert.

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A hard-hitting ad dedicated to bullying victims launches. Warning: This was ruled too shocking to appear on TV. . . Follow us on twitter at http://twitter.com/itn

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The ASA can make advertisements withdrawn or changed without having to wait for a complaint. The ASA's staff checks around 10,000 adverts a week. These checks help the Authority to look at the trends and act quickly to have and advertisement stopped if it has problems under the Codes.

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- The advertisements should be; Legal, decent, truthful and honest.
- It should a sense of responsibility to consumers and to society.
- In line with the principles of fair competition generally accepted in business.

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The ASA, established in 1962, is responsible for supervising the system makes sure that the public isn't offended or misled by advertisements. Advertising is a big part in today's world. Especially in media. It entertains, informs and promotes healthy competition. Their aim is to make sure that, consumers do not just enjoy the ads they produces but they can trust them as well. The ASA builds the trust by enforcing the advertising codes written by the committee of advertising practice. And when the rules are broken, they act quickly. Every weak they have a panel that The ASA takes a look at proposals for television advertisements.

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Task 5 - Advertising Standards Authority and Ofcom:

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Task 5 - Advertising Standards Authority and Ofcom:

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Rate Cards are a form of documentation containing informative descriptions and prices for the various ad placement options available from a media outlet.

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Broadcasters Audience Research Board (BARB):

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Broadcasters Audience Research Board (BARB):

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Broadcasters Audience Research Board is a not-for-profit organisation that's been funded by the TV stations and broadcasters whose figures it collects. Broadcasters Audience Research Board complies the audience measurement and television ratings for the UK. Broadcasters Audience Research Board is jointly owned by BBC, Channel 4, Channel 5, Sky, TP Companies and

Institute of Practitioners in Advertising.

Benefits:
- They are quick and accurate at recording and distributing figures.
- They are unbiased.
- They are efficient.
Disadvantages:
- They don't take account for smaller TV stations.
- They aren't distributed as widely as the Nielsen box.

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Audience measurement measures how many people are in an audience, in relation to television viewership and radio listenership, but it also measures newspaper and magazine readership. This system helps broadcasters and advertisers see who is watching or listening rather than just how many people are watching or listening.
Benefits:
- Companies are able to find out likes and dislikes of audience.
- They can see their viewership numbers on their products, so they can improve if it's a low rated property.
- It is low cost.
- They can generate revenue stream from data sales and commercial agreements.
Disadvantages:
- They are prone to mistakes.
- They could be outdated.
- They might not be completely accurate.
- They can only be done on a small scale.
Ratings: A rating point system is most commonly used to measure the popularity of the show and have an idea of how many members there are in it's viewership.
Benefits:
- It can gather information on a massive scale.
- It checks audience for specific shows.
Disadvantages:
- Doesn't know who is watching the property.
- It doesn't account for how many people are watching the TV set.

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Questionnaires are an easy way to get respondents opinions and feedback. If companies don't want to spend a lot of time, they can just make a questionnaire. There are online surveys that use the same technique. Yes, I would do a questionnaire but I would do a online survey rather than a classic questionnaire. And I did do some surveys in the past.
Benefits:
- It's quick and easy and less time consuming to get the feedback.
- There is no pressure about how to act or answer like in a face to face interview.
- It can cover all the topics. You can ask as many questions as you like.
Disadvantages:
- There could be dishonesty. Respondents could not be honest with their answers.
- There would be a lack of personalization for the respondents.
- Some respondents might skip a question by mistake or just ignore it.

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It's good to have a focus group. The company can see a wide range of opinions and reactions from the group. They can get the feed back and improve the weak parts of the company of their product. Yes, I would be involved in a focus group. So that I can give my opinions and see how many people agree or disagree with it.
Benefits:
- They useful to get detailed information about personal and group feelings and opinions.
- Focus groups can provide a broader range of information. That good for the company because that gives them wide range of opinions.
Disadvantages:
- Focus groups can be time consuming.
- They can be expensive.
- They are not in depth as personal interviews because members of the group can't express their honest and personal opinions.
- Interviewers can inject their personal ideas into the participants' ideas. They can be bias.

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In face to face interviews the interviewer can learn more about the person and can see how they act and how they use their body language.
Benefits:
- Body language and facial expressions clear and easily understood.
- Allows for more in-depth information about the person.
- Interview length can be longer because the person has a greater commitment to participate.
Disadvantages:
- Interviews are more time consuming.
- Face to face interviews can be expansive because of time and travel.
- There can be pressure for the person, who is getting interviewed, to respond in time.

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Task 6 & Task 7 - Audience Information and Sources of Information:

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Task 6 & Task 7 - Audience Information and Sources of Information:

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This is an advert for Cadbury that features a gorilla. The advert starts with a close up to the gorilla with a song in the background. Then when the song goes a little bit up beat the camera slowly zooms out and we can see the gorilla playing drums.
Advantages: It is a different advert compared to other adverts so it might stand out from the rest.
Disadvantages: It will miss lead people because no one becomes a gorilla when they eat a chocolate. Some people actually might be disappointed. If people don't like chocolate it will not appeal to them.

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These kind of adverts are made to solve everyday problems. Generally these kind of adverts are more dramatic unlike this one. In this one, it starts normal but then it goes a happier and a up beat mood with the Go Compare guy singing. The man singing is their trademark move in their adverts. When the man starts singing through the mail box in the door, it has been edited like a jump cut. It begins with him singing, we can see his mouth, then it jumps to him dancing while he's singing in the voice over and it jumps to him singing  through the box again. While he is singing, the lid on the letter box acts like as if it's his mouth. The lighting is natural lighting. So it can appeal to more people.
Advantages: Some people might find it funny and they will check the company or their next adverts. What the company is offering, might be useful to some people with this kind of problem.
Disadvantages: People will be annoyed with the guy singing and they might not be interested in what the company is offering. It will not appeal to people who don't have problems like this.

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We can see that the first advert is advertising cheap priced foods. Everyone is happy and there is a good and happy mood through out the advert. It is light really bright so it makes it clear and a good mood. There are mid to long shots, so we can see the setting, which is a super market. There are close ups to the peoples happy faces. The woman speaks with a happy and an excited way.
The second advert is made with more budget and better shots of foods. It is much more clear and detailed. We can tell it's much more expansive than the first advert by just watching how the advert is represented.

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Cheryl Cole - L'Oréal Advert (ITV Premiere - 09.10.2009)

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These adverts feature celebrities who speaks to the audience about the product. The lighting is bright, we can see the celebrity clear. It needs to be clear and bright because it's an hair product advert so we need to see her hair clearly. The editing is normal it cuts to her showing her hair because that's the point of the advert. There are close ups so we can see her hair. The setting is in a house, so it indicates that this advert might appeal to people because she is in a normal environment.
Advantages: Using celebrities are a big positive because they will be bringing more fans and people who like them will be interested in the product.
Disadvantages: People who doesn't like the celebrity might not be interested in the product. And this advert wouldn't appeal to men because it's advertised more towards to women.

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These are the adverts that promote the product with using a celebrity in it. It is same with stand alone adverts that uses celebrities.
Advantages: It will bring more people because of the celebrity they are using. So their fans will check it out. If companies uses the same celebrities in their adverts, the celebrity will become their new face for the product, so that is a good thing for the companies.
Disadvantages: It will not appeal to people who aren't interested in the product or if the product is aiming at a certain people.

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Adventures In Imagination: M&S Food - TV Ad 2014

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Iceland Advert - Heads you Win, Tails You Win

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It is advertising a product to help tooth loss and gum disease. This advert will make people worried about their teeth and gum. It is there to give a message. Like advert says, we always ignore and don't care when we bleed while brushing our teeth. It might lead to people getting a gum disease or their teeth falling off.
They made the music dramatic so that it makes people concerned or feared. The way she speaks is very calm but worrying. The lighting is dark in some ares. This shows that, it is a important and kind of dark advert. There are close ups used in this advert. So that we can see the woman putting make up and checking her teeth. There used mid to long shots so we can get an idea where she might be at what is she doing. Which she is at her house getting ready to go out.
Advantages: It will help people who has similar problems, like in this advert, with the product they are promoting in this advert. It might get people worried and they might seek help about the problem.
Disadvantages: If people have perfect teeth, no problems in their gums and taking care of them, they might not be interested in this advert and the product. Some people might be put off by the style of the advert so it might not appeal to them.

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This has a overt message in it. It uses a tagline to promote the product and it makes a identity for the product. With this advert we get the point and the tagline implies to that, "Have a break, have a Kit Kat". It's promoting it as a snack we can eat it in the break. There are mid shots, so we can see the main character and the setting. There are close ups to his face so the audience can see the product and the mans reactions to it while eating it.
Advantages: The tagline might be catchy and some people might remember it. People might relate to the man because of where he's working at.
Disadvantages: It will not appeal to people who doesn't like chocolate. Some people might not be interested because they might think the tagline is overused.

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These adverts appeals to people with different social classes. The companies will advertise the product to one social class. With lower classes the adverts might be cheaply made and it will advertise products that are low on prices. For upper class the adverts will be high quality, it look and be expensive compared to lower class advertisements. It is easy to tell apart these adverts and who it is aimed at.
Advantages: People would be interested in one of the adverts that they can afford. Because it's cheap the Iceland advert would appeal to people. With better shots of the food, the M&S Food advert might appeal to people as well.
Disadvantages: Because the Iceland advert is too happy and positive, it might came across a little fake, so people might not like that. M&S Food advert, they way it's shot, some people might think it's too expansive because of that it might not appeal to some people.

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Some adverts use hidden messages to give the advert or the product a hall new meaning. It gets the audience thinking. Some might use hidden messages to make the audience see the bigger picture.
Advantages: It will get people thinking and people might be interested.
Disadvantages: Because it will get people thinking, it might be boring for people. They might not be interested in the advert or the product.

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These adverts might make people worried about the topic. It will get people thinking about it.
Advantages: It might get people worried about it. Because of that there will be people who think twice before they do anything.
Disadvantages: People tend to not watch things that they feel uncomfortable watching, so some people might feel that way and not be interested in the advert. Some might feel too worried about so they might not be interested as well or turn it off completely.

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They advertise the product to solve problems people have.
Advantages: It could help people who has problems like the ones in the advert.
Disadvantages: People might not be interested or appeal to them if they don't have the problem that the product is going to solve.

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Taglines and slogans are advertising techniques used in commercials to create an identity for the product and to try and sell the product.

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It is very important to make the message clear in advertising. The advertisements that we remember are the ones that use catchy slogans or taglines.
Advantages: It creates the brand identity.
Disadvantages: Might not be interesting or linked to the product. The slogan or the tagline could be overused.

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Hidden and overt messages, emotional responses; fear and concern, solution to a problem, social position and celebrity endorsement.

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This is a talking heads advert. It is where multiple people talk and promote the product like in this advert. They use the actual website to promote it, as well as to show the website to the audience. It uses mostly mid shots and close up shots, so that we can see their expressions and body language. Lighting is basic studio lighting and the set up is in a studio.
Advantages: It would be useful for people who use credit cards.
Disadvantages: It wouldn't appeal to people who doesn't use credit cards.

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This is a dramatic advert that advertises dog food. We can see it's dramatic because it deals with the older man visiting a grave. There is a landscape shot that shows where the main characters, the man and the dog, is living. There a lot of close up shots of the dogs face. They did they to show the dogs emotions because that is selling point of this advert. The editing is quick that jumps scene to scene but it's normal because it's a minute advert and they have to move to story quick so they can get to the point. There is natural lighting because it's shot mostly outdoor and they want to be real as possible.
Advantages: People might like it because of the dog. The dog is cute and funny so people could like it. It might appeal to older people as well because it features an older man.
Disadvantages: Because it features a sad part people might not like it. Some people might not like it because it's miss directing people. People will thing it's a sad avert but at the end we can see it's dogs food advert.

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Talking Heads - Credit Card TV Commercial for money.co.uk

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Second in a series of new 2015 TV commercials for money.co.uk - the place for credit card and balance transfer comparisons

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This a realistic advert because there isn't any effects or CGI. It's a group of friends enjoying their day with Samsung technology. There are close ups to the faces of the kids. That shows their emotion, which they are happy and enjoying themselves. There are long shots of the group of kids riding their bikes down the street. They edited the video to show, their day is going fast but they are enjoying themselves and they are happy together using new Samsung gears.
Advantages: It could appeal to kids who are around same age as those in the advert. Group of friends being happy and enjoying themselves could appeal to a lot of people. The advert being fun can put people in a good mood.
Disadvantages: It might not appeal to people who can't buy the new and latest technological products. It might not appeal to older people.

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New York City. A perfect day. A Galaxy of Possibility. Learn more: smsng.us/Possibility

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Advantages: It is a good thing that CGI is getting better in adverts. It shows that the industry is going in a good way. It's much more clear and better pixelated. No, it's not movie or TV effects but it's still great effects for advertisement budget.
Disadvantages: Some people might not like the new style of CGI characters or effects. Maybe they like old ones better because they are nostalgic. For example, some people might prefer the old Frosted Flakes advert because it reminds them their childhood. Some people might not like the old ones because their dated. But sometimes new doesn't mean better.

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Same as computer graphics and animated characters, with time and more budget, special effects in adverts became better. Now they can recreate things like fire, water, even the nature in the background. With green screen getting better and better each day, it improves the adverts.

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Cinnamon Frosted Flakes Commercial 2017 Victory

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Cinnamon Frosted Flakes Commercial 2017 Victory. You can watch the commercial of Frosted Flakes Cinnamon Frosted Flakes. #cinnamonfrostedflakes https://www.youtube.com/channel/UC_TmqZk7bYEWin22uHGRT9w

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With time most of the animated characters in adverts changed. With more budget they turn their hand drawn animated characters into CGI characters. For example, Tony the Tiger from Frosted Flakes adverts, the animation on the character was hand drawn back in the day. But with more budget, the character is CGI.

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Computer graphics have advanced in a big way. Now, like movies or any other moving image product, adverts have more budget than before. Companies can make more detailed animations in their adverts. Before, adverts usually used stop motion or puppet like things to make their adverts, when they introduced computer animated graphics, it was all pixelated and not clear. Now they have more budget they can make clear and better pixelated animations. They even can make stop motion with computers.

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This advert of specsavers is parody of Lynx. The guy is spraying deodorant on himself but it turns out it's a specsavers advert. The music in the advert makes it a dramatic and serious. But that aspect of it makes it funny. There a few long shots so we can see most of the girls running at the man. There are few mid-shots. There is a close up to the man putting the glasses on and there is a first person shot where he puts the glasses on and the scene turns from blurry to clear.
Advantages: Because it's a parody advert it is funny and it will make people laugh. It is unexpected because people will think it's a deodorant advert.
Disadvantages: The unexpected aspect of it might a negative because it's miss directing people with the product. People will thing it's a deodorant advert but at the end when we see the specsavers slogan some people might be disappointed.

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The Specs Effect (a Lynx/Axe Parody) | Specsavers UK & ROI Television Advert

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Parodic adverts are those that make fun of themselves or other narratives. They are 'knowing' and can poke fun at the idea of selling the product. Hard hitting adverts usually intend to deliver a clear and a strong message. Also can be over the top and unrealistic.

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This is a stand alone advert that features a very famous actor, Idris Elba. We can see it's a stand alone advert because the actor is talking to audience about the product and it's features. The editing is normal, it cuts to him using the Sky Q box. The lighting is bright and clear. The setting is in a room but it is clearly a set, but it has deliberately been done that way. The room is completely white so it might suggest that the Sky Q system is a new product and it's clean. But it's main purpose to use a white room is to draw audiences attention to the actor and the product. There are long shots, so we can see what the actor is doing. He is looking for the TV remote. There is a mid-shot that shows the actor finding the TV remote while the TV is playing in the background.
Advantages: By using a famous actor, they will be getting more people to be interested in the product. There are a few Sky Q adverts with Idris Elba, so having him promoting Sky products in multiple Sky adverts will introduce more people to the product.
Disadvantages: There will be people who can't afford this product so it will appeal to them. Because they used a simple, white room in the background people might get bored of the advert.

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Sky Q  with Idris Elba – Find Your Remote & Voice Control

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With Sky Q you can now search for your favourite shows with your voice, so you can find what you want to watch faster and easier than before. Plus if you lose your remote, press the button on the box, and it will beep so you can find it. http://www.sky.com/skyq

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Talking Heads and Stand Alone Comparison: 

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Talking Heads and Stand Alone Comparison: 

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They are basically the same thing but talking heads feature multiple people and stand alone features only one person. Both of them talk to the audience but they use this technique more in stand alone than talking heads because it one person. Stand alone adverts mainly feature a celebrity but talking heads adverts feature normal people and celebrities, some times they don't use celebrities at all. The reason talking heads adverts feature normal people is that they want to appeal to normal people.

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Stand alone adverts feature only one person who speaks to the audience about the product and usually they use a famous person for their advert. The lighting is bright, we can see the celebrity clear. It needs to be clear and bright because it's an hair product advert so we need to see her hair clearly. The editing is normal it cuts to her showing her hair because that's the point of the advert. There are close ups so we can see her hair. The setting is in a house, so it indicates that this advert might appeal to people because she is in a normal environment.
Advantages: Using celebrities are a big positive because they will be bringing more fans and people who like them will be interested in the product.
Disadvantages: People who doesn't like the celebrity might not be interested in the product. And this advert wouldn't appeal to men because it's advertised more towards to women.

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Cheryl Cole - L'Oréal Advert (ITV Premiere - 09.10.2009)

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This is clearly an anti-realistic advert because it features tons of CGI and non existing vehicles. The advert is shot in first person. They did this technique because the Call of Duty games are FPS (First Person Shooter) games. With this advert they are trying to recreate live action version of the games. There are sound effects of guns shooting, vehicles taking off, people getting punched etc. All of these sound effects is there to show that this is a war zone, at the same, the advert being a first person advert, they are trying to put you into this war zone. So it looks like you are the soldier. The editing is quick so the whole advert is fast paced. They made the advert this way because they are in a war and they have to move quick and reach the objective. It is same as the game.
Advantages: The live action recreation of a popular game series is a massive positive because a lot of people who play and love this series will definitely watch and buy the product. Another advantage this advert has is that they used an actor in it. Because they used a famous actor, there will be more people checking this game out even if they didn't play Call of Duty before.
Disadvantage: People who don't like playing games, FPS game and Call of Duty will not be interested in this advert and the game. But one of the biggest disadvantages this game has that for many years fans wanted Call of Duty to go back to its roots when the franchise was set in WWI and WWII era. So fans who want the old roots back will not be interested in this game at all because it's another futuristic Call of Duty game.

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It is very similar to talking heads but only uses on person on screen. The person talks directly to the audience.

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This advert is a talking heads advert, we can see this in the advert with a lot of people talking about California. It is using celebrities to promote the place because celebrities bring more people, their fans, to the product or in the case of this advert, the place. There are a lot of mid shots people in action. They used this so we can see the person advertising the place and the place behind them. There are a few landscape shot to show the scenery.
Advantage: It shows what you can do and expect what to see in California. It features landscape and fun things you can do. All of these things might be interesting to people who watch this and the might want to visit California. They used celebrities to promote it. Because they are recognisable more people might check this advert and the place out.
Disadvantages: It might not appeal to people who can't afford going abroad or people who don't like travelling. Because it features celebrities people might automatically think like "I can't do this, I'm not like them".

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This is where different people speak on screen and try to persuade the consumer into buying the product.

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cod advanced warfare live action trailer

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Official Call of Duty®: Advanced Warfare Live Action Trailer - "Discover Your Power"

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Suit up and unleash the raw power of the advanced soldier in the live action trailer for Call of Duty: Advanced Warfare. Directed by Peter Berg and starring Taylor Kitsch and Emily Ratajkowski, fight your way through a series of enemy forces and discover new movements, capabilities and weaponry along the way in this heart-racing journey through 2059 Lagos.

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The main difference between realistic and anti-realistic adverts is that realistic adverts feature real life events and real people while anti-realistic adverts feature effects, CGI characters and non realistic situations or events. Realistic adverts are there to appeal to people while anti=realistic adverts are there to usually entertain or infrom people.

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Wii advert with Jamie Redknapp and Harry Redknapp

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The advert is anti-realistic because it uses a CGI animal that dances and thats's another reason that this advert is not realistic, animals can't dance like that. There is a humour factor to it because the animal starts dancing like a normal human being and when a tractor comes it acts like a normal animal so the person wouldn't see it dancing. They edited the advert to show the animal dances for a long time. For example, the pony does a Michael Jackson moon walk dance move and while doing this move the pony travels places in seconds. They edited the shots so it looks like the pony is dancing for ages and travelling to places while doing it. Sound in the advert is a music and the pony dances to this music. There long shots to show the landscape so we can get an idea where this pony is living.
Advantages: Because it is a different advert compared to adverts we normally see, it might draw attention to it and people will watch it. We don't see what the product is until the end of the advert so people will be curious about what this advert is. The advert feature a CGI animal and effects in adverts, most of the time, make people want to watch it because it's entertaining.
Disadvantages: It wouldn't appeal to people who don't have phones. You wouldn't know what the product is until the end of the advert. So a lot of people will be confused.

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Anti-Realistic Advert (Animated and Humour):

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Anti-Realistic Advert (Animated and Humour):

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An anti-realistic narrative will have the freedom to indulge in the inclusion of aliens, vampires and all kinds of beastly CGI effects. In other words it does not represent a realistic situation.