# data[].attributes.attachment_link.title
Official Grown Ups Trailer  - In Theaters 6/25

# data[].attributes.headline
Codes & Conventions: How we make it look .

# data[].attributes.subject
Codes & Conventions: How we make it look .

# data[].attributes.body
We decorate it with pink frosting and red roses.

# data[].attributes.headline
Construction of content: Cooking instructions

# data[].attributes.subject
Construction of content: Cooking instructions

# data[].attributes.body
Sugar, flour, eggs, milk, butter, beatroot, icing sugar, food colouring  etc.

# data[].attributes.headline
EXAMPLE: Baking a Birthday Cake for Safi.

# data[].attributes.subject
EXAMPLE: Baking a Birthday Cake for Safi.

# data[].attributes.body
We have discovered that Safi likes red velvet cake and pretty roses. Her favourite colour is pink.

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Man on the Moon Official Trailer #1 - Jim Carrey Movie (1999) HD

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
8 HEADS IN A DUFFEL BAG mr sandman scene

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.readable_text
0:00 / 2:03•Watch full video

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Leon: The Professional (1994) Trailer #1 | Movieclips Classic Trailers

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Little Miss Sunshine - Official Trailer [HD]

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Panzram Presents: The Stand (opening scene)

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Pulp Fiction Official Trailer #1 - (1994) HD

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Little Miss Sunshine - Official Trailer [HD]

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Panzram Presents: The Stand (opening scene)

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.attachment_link.title
Leon: The Professional (1994) Trailer #1 | Movieclips Classic Trailers

# data[].attributes.body
1. Selection of Content
2. Construction of Content
3. Codes and Conventions

# data[].attributes.headline
Blood Sugar Sex Magic - Red Hot Chili Peppers

# data[].attributes.subject
Blood Sugar Sex Magic - Red Hot Chili Peppers

# data[].attributes.attachment_link.title
Empire of the Sun  (1987) Official Trailer - Christian Bale, Steven Spielberg Movie HD

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.title
Man on the Moon Official Trailer #1 - Jim Carrey Movie (1999) HD

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.title
Panzram Presents: The Stand (opening scene)

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.title
Leon: The Professional (1994) Trailer #1 | Movieclips Classic Trailers

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.title
10 Things I Hate About You (1999) - Trailer

# data[].attributes.attachment_link.description
A film inspired by the classic Shakespeare play "The Taming of the Shrew.", set in a modern day high school.

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.title
Edward Scissorhands (1990) - Trailer (HD/1080p)

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.attachment_link.description
COPYRIGHTS TO CHANNEL 4 i own nothing this video was uploaded for entertainment purposes ONLY...NOT available in UK Uploaded for other countries

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Selection of Content:

Construction of Content:

Codes & Conventions:

# data[].attributes.body
Below is a selection of clips/advertisements/trailers; which I have specifically chosen for each of you to analyse individually.

# data[].attributes.attachment_link.title
OK Go - A Million Ways (Official Music Video)

# data[].attributes.attachment_link.title
Blur - Country House (Official Music Video)

# data[].attributes.attachment_link.title
David Bowie - Ashes To Ashes (Official Video)

# data[].attributes.attachment_link.description
Classic Promo promo clip of the Moodies from 1964 doing their version of a song originally sung by Bessie Banks. I wonder where Queen got the idea for their Bohemian Rhapsody clip from 12 years later!

# data[].attributes.attachment_link.title
I was made for loving you - Costa Coffee TV ad 2012

# data[].attributes.attachment_link.title
Nescafé Gold Blend - Lady at the Door (1987, UK)

# data[].attributes.attachment_link.title
Wilkins Coffee - Wilkins and Wontkins (1957-1961, USA)

# data[].attributes.body
Compare the selection of content, The construction of content and the codes and conventions in these clips from across the ages.

# data[].attributes.attachment_link.description
I DO NOT own the uploaded content. All rights are reserved for the people and studios who took the time to create such wonderful series. They are,but not limited to The CW,CBS,ABC,NBC,WBTV, Warner Bros Inc.

# data[].attributes.attachment_link.description
The gang runs into a strange man who thinks he is living in the plot of a videogame. Watch all episodes on Hulu here: http://www.hulu.com/misfits

# data[].attributes.attachment_link.description
Funniest clip from The Big Bang Theory Season 4 Episode 3

# data[].attributes.attachment_link.title
Wake Up, Morty | Rick and Morty | Adult Swim

# data[].attributes.attachment_link.title
Match Of The Day 2000/2001 - Manchester City Vs Liverpool

# data[].attributes.attachment_link.description
Okay our first Match Of The Day clip from 2001 features 2 teams who finished 1st and 2nd last season and have struggled this Manchester City and Liverpool at Maine Road

# data[].attributes.attachment_link.title
The Message - Doctor Who - The Time of the Doctor - BBC

# data[].attributes.attachment_link.description
Intrigued by a mysterious message, the Doctor has his investigations interrupted by an urgent phonecall from Clara. Subscribe here for more exclusive Doctor Who clips and content http://www.youtube.com/subscription_center?add_user=doctorwho The Brand New Doctor Who Website - http://www.doctorwho.tv Doctor Who YouTube Channel http://www.youtube.com/user/doctorwho Doctor Who Facebook: https://www.facebook.com/DoctorWho Doctor Who Twitter https://twitter.com/bbcdoctorwho This is a channel from BBC Worldwide who help fund new BBC programmes.

# data[].attributes.body
Selection of Content:

Throughout this scene there is a dark theme with barely any colour besides blue. Which adds to the intensity of the episode, as it seems there’s shaking and glitches on the monitor for the audience to know that the space station is crashing/being destroyed somehow.

There is constant sound, either as an overlay sound with the glitches or the crashing, or the character talking or laughing at the end. Even when the footage ends (either because of disturbance or the character stopped it) there is a ringing/ high pitch noise.

Construction of Content:

The narrative is quite easy to understand with what he’s trying to do, however, if you haven’t watched the full episode it will be confusing because you don’t know what he’s referring to.

Codes & Conventions:

The camera is always shaking, and there’s glitch interference on the monitor to give the effect of the station crashing - as well as the interior falling apart. This clip is at the end of the episode to explain the reason for the constant POV shots or security camera angles of the episode. Having this at the end keeps the audience watching to find out what happened, and it explains why the character is broadcasting the footage (and how he isn’t dead since he died in the footage).

Rassmussen is speaking directly to the audience to send out a message to the universe. This is to engage the audience to pay attention to what he is saying for a conclusion of the episode.

# data[].attributes.attachment_link.title
DO NOT WATCH THIS! - Sleep No More - Doctor Who - BBC

# data[].attributes.attachment_link.description
You've got something there, just in the corner of your eye... Taken from Doctor Who Series Nine, Episode Nine - Sleep No More. Subscribe here for more exclusive Doctor Who clips and content http://bit.ly/SubscribeToDoctorWho The Doctor Who Website - http://www.doctorwho.tv Doctor Who YouTube Channel http://www.youtube.com/user/doctorwho Doctor Who Facebook: https://www.facebook.com/DoctorWho Doctor Who Twitter https://twitter.com/bbcdoctorwho This is a channel from BBC Worldwide who help fund new BBC programmes.

# data[].attributes.body
Sum 41 – In Too Deep

Selection of Content:

The scenes in the video are very bright and not serious, which follows the tone of the song. The only use of words in the video are on the various signs held by the crowd members and the scorecards used by the judges.

Construction of Content:

The narrative is a parody of a scene from the movie Back to School where the band is competing in a diving competition against stereotypical “jocks”, complete with muscular bodies and speedos. The final dive by the band’s drummer is also a parody of a similar dive done by the main character in Back to School.

The scene where the guitarist rises out of the water playing a solo was also copied from the Guns N’ Roses video for Estranged.

This content isn’t very secure since it was part of the pop punk scene from the 90s to early 2000s, although the fact that there are no references to events at the time it won’t become extremely dated.

Codes & Conventions:

There isn’t much complex or fast cutting between shots but there are a few parts around when the song starts to pick up at the end. The camera work is very simple mostly consisting of static and slow tracking shots.

It addresses the audience with the camera facing directly at the band and the main singer sings directly into the camera.

# data[].attributes.body
Addressing audiences

There are very few words used in this advertisement, being restricted to the product slogan, which is “This is for the players”. This is accompanied by the vast amounts of imagery derived from games available on the product being spread throughout the advertisement. The sound is almost entirely diegetic, with the sources of sound being visible in shot. The advertisement uses an eye-catching sequence demonstrative of the variety of games available on the platform. The camera moves in a way that could suggest a narrative through a journey, but it is likely that it is more of an appealing set of visuals rather than a story. There is a wide variety of colours shown by the use of VFX and GFX similar to the colours found in the games shown. The only font used is the standard PS4 font at the end which is used to display the product slogan.

There is no real narrative in this advertisement, rather a sequence of demonstrative assets from games available on the PS4. The sequence seems to be from a first-person point of view which could be a reference to how games attempt to immerse you whilst playing. The only caption is the slogan “This is for the players”, which is shown at the end as well as being said some point during the advertisement. There isn’t much long-term appeal to this advertisement, but that isn’t required for a product that will continue to be expanded upon for a decade to come.

The language is very minimalistic, being used only a couple of times with only one instance of it being used as a direct way of communicating with the audience. The visuals are heavily reliant on graphical and visual effects being used to show assets from games. The audio is almost entirely diegetic with sources of sound being visible most of the time. The advertisement addresses the audience directly with the use of the motto “This is for the players”, which shows that the target audience are people who have an interest in playing games.

https://www.youtube.com/watch?v=7dR28fXFDMI

# data[].attributes.body
Apple IPhone X
Apple has marketed their phone at a higher end audience as if you look at the price of the new phone. Most people will not be willing to pay that amount for it. The standard iPhone is around £600 but average people will not be able to pay this amount for the new IPhone X!

The way Apple appeals to this higher end audience is by making everything much easier for them. So the new features include having a full screen of display means that their phones bigger as bits are not taken up by empty space. A bigger screen makes doing anything easier as well. The IPhone X features wireless charging meaning there is no need to have hassle with finding chargers etc. it’s also water and dust resistance which everybody would be happy with as everybody knows or has known someone who has accidentally dropped phone in water and they are sometime unable to get the phone working at all. This means that it will be less likely that this will break it. Plus is the most durable iPhone to date meaning if you drop you phone its less likely to break and less needs for repairs because of this.

Some new features that users will like is the phone will respond to your tap, voice and even glance. This phone has face recognition and can be used to unlock iPhone. This makes it easier for the user to use their phone and plus even more secure than it has ever been before. So apple have advertised all these things as they know people will buy their product wanting a easier experience!

Everybody want a easier life more and more!!!

# data[].attributes.body
Selection of content

The images shown throughout the video is meant to add to the narrative of the song. The colour scheme for this video is quite simple with the majority being black, white, red or nude.

Construction of content

I think the content is really only secure as long as people remember who Shia is or the memes.

Codes and Conventions

I think the language used is simple, meaning an audience with a range of ages will be able to understand the narrative, however it’s probably not suitable for children due to the topic. Visually everything contributes to the story being told, the props used by the dancers and the clothes they’re wearing (red robes). The simple colour scheme also keeps the attention on what is happening during the video. The whole story is addressing the audience as it’s a reader, or in this case listen, insert story. It is set out for each individual who listens to it to imagine themselves as the character in the story.

# data[].attributes.body
The iPhone x is marketing in a way that would apply to everyone but also in a way that only applies to people with £1000 in their pocket. To advertise they provide a large amount of information in short easy to read paragraphs with lots of imagery which shows the phone in action and how it could be usable for the customer. The phone boasts of its durability, usability and of its wireless charging but fails to mention anywhere in the advert of affordability. The phone tries to advertise to younger audiences by showing its capability to use augmented reality and also its game playing potential by saying that its CPU is 70% faster than previous models. In the advert apple uses its usual sleek futuristic white with just the phone.

# data[].attributes.body
IPhone x

The way they try and show the audience their product to sell it is by showing lots of high quality images of the product, this will make it more captivating for the audience, it will also look prettier. They use fonts in their text that stand out but also easier to read for the audience. The text has been broken up into different parts, explaining the different things about the product which makes it easy for the potential customer to follow. The way they are trying to sell the product to the audience is by showing the audience all the good new features while getting pictures next to them so the viewer can get a taste of what they look like.

# data[].attributes.body
Selection of content:

The images are all shown with the purpose of creating tension. Ominous/tense sounds are played when showing different points of action, while a sound track is constantly playing to build up the intensity.

The scene is quite colourful thanks to the background, however the colours that stand out the most come from the characters themselves – for example Ramona’s hair.

Construction of content:

The narrative is very fast paced however I feel it’s quite easy to follow (especially if you’re watching the movie). Information is revealed and revelations are made however not much action occurs beyond that.

The scene is confined to a very small area with only 5 people actually “moving” (towards the end).

The scene isn’t one that an audience member can just jump into at any time, they’d need to watch the rest of the movie first.

Codes & Conventions

The language is very simple and direct, the conversation is very tense and seems to be building to a crescendo.
The audio works together with the movements of the camera to build the atmosphere, making it tenser.

Each character has their own style (the film is based on some manga) and so they look a bit more cartoonish than regular characters. The main characters are the ones who stand out the most; Todd, Ramona, Ivy and Scott.

The techniques are quite simple, very quick cuts to the person who’s speaking at the time with a few wipes. With quite a few close ups during the tenser moments.
There is also use of visible text to highlight sound effects.

The audience aren’t directly addressed, except for the text shown on screen e.g. the part where Todd says he “doesn’t know the meaning of the word” and on screen it says He really doesn’t. This just feeds into the fact that it’s based on a manga/comics and cuts into the intensity of the scene with some humour.
(actually Mivi's work, just in case some douche changes it, fight me)

# data[].attributes.attachment_link.title
Scott Pilgrim vs. the World (2010) - leather scene HD 720p

# data[].attributes.attachment_link.description
Brie Larson as Envy in leather top and jacket and Mary Elizabeth Winstead as Ramona Flowers in leather jacket too. The full compilation you can download here:http://www.wuala.com/Leatherpredator/Videos/Scott%20Pilgrim%20vs.%20the%20World%20(2010)%20-%20leather%20scenes%20HD%201080p.mp4/

# data[].attributes.headline
What is meant by "Addressing Audiences"?

# data[].attributes.subject
What is meant by "Addressing Audiences"?

# data[].attributes.body
When media producers create products they will have already defined their target audience through  various forms of quantitative & qualitative research. When creating their product they must address (appeal to) the specific target audience defined. They must consider the selection of content - What exact content will be used to appeal to its audience, the construction of content - How the content is constructed (put together) to appeal to the audience and technical & symbolic codes and conventions - what visual and audio techniques are chosen and what symbolic techniques are chosen to appeal to the audience.

In short: To create a successful product, producers must address the particular demographics that are most likely to consume the it.

# data[].attributes.attachment_link.description
Busted bongos, spooky noises and paw prints dat smell of cheese; an Easy Crew investigation accompanied by wicked beat boxin' rhythms. Rastamouse to the rescue of the lickle orphans! I do not own any copyright.

# data[].attributes.attachment_link.description
Classic Clips October 2007 All Content and Copyright Belongs to Channel 4 and LIME Pictures. No copyright infringement intended. For viewing and entertainment purposes only. Support Channel 4 and 4oD

# data[].attributes.attachment_link.title
Coca Cola Christmas '96/'97 - ✰ BEST QUALITY on YouTube ✰ ( FULL HD )

# data[].attributes.body
TECHNICAL

Visual - Camera angles, framing, composition, lighting, mise en scene, editing techniques.

Audio - Use of sound and music (Diegetic/non-diegetic)

Modes of address - How does the product speak to the audience?

SYMBOLIC

Language - What type of language is used e.g. Medical dramas use a lot of medical terminology, Eastenders uses some cockney rhyming slang.

Dress and action of characters - How are the actors dressed and how are they directed to act to symbolise the characters.

Iconography - This is where something can be encoded with meaning so that it represents something else.

# data[].attributes.body
Narratives -Linear/Non-linear, single strand multi-strand, open endings, enigma

Layouts - This refers mainly to printed press, how is the content set out on the page?

Captions - Again this refers to printed press, what captions are

anchorage how secure is the content?

# data[].attributes.body
Words

images

sound

sequences

colours

fonts

What content has been chosen to help address the specific target audiences.