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Team Sky's Sir Dave Brailsford explains the concept of Marginal Gains

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XE Vehicle Engineering Manager Jon Darlington explains how 'Marginal Gains' influenced the design of the new Jaguar XE with the man who championed the concept within cycling, Team Principal at Team Sky, Sir David Brailsford.

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WindTunnel Skydiving Explaining Wind Tunnels WindTunnel Demonstration WindTunnel Cylinder Drag Roughness WindTunnel Flying WindTunnel Testing Cars Airplane WindTunnel WindTunnel Ifly WindTunnel Dancing WindTunnel at Clamson F1 WindTunnel WindTunnel Fan WindTunnel Circuit Open Small Wind Tunnels Girl in WindTunnel G-Body WindTunnel Wind Turbine

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Ben Stokes loses 200k New Balance sponsor

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Ben Stokes loses 200k New Balance sponsor

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Ben Stokes lost his most lucrative sponsorship deal, worth an estimated £200,000 a year, yesterday after New Balance terminated its relationship with the England cricketer for behaviour that "does not match our brand culture and values".

The all-rounder was arrested on suspicion of actual bodily harm in the early hours of Monday, September 25 after his involvement in a brawl outside a nightclub in Bristol. He was released without charge, pending further investigation.

"New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes," the company said in a statement yesterday. Stokes is suspended by the ECB, pending the police investigation and its own disciplinary inquiry. He...

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Ben Stokes loses £200k sponsorship deal with New Balance

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Ben Stokes lost his most lucrative sponsorship deal, worth an estimated £200,000 a year, yesterday after New Balance terminated its relationship with the England cricketer for behaviour that "does not match our brand culture and values".

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VAR explained

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VAR in play

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VAR - First in-game use of Video Assistant Referee

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Hawkeye tech

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How Hawk-Eye Line Calling Works in Tennis

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cricket technology

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3 New Technologies in Cricket- New Technologies in ICC Champions Trophy 2017

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ICC has introduced 3 new technologies in ICC Champions trophy 2017. 1. Pitch drone Analysis: The drone is equipped with hd and infrared cameras for advanced pith analysis, the visual data by camera will reveal pitch condition such as grass cover & humidity on pitch. 2.

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Cricket stumps lighting up when hit

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technology officials

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Here is the Rugby HQ special on the RefCam, a great new initiative to take fans closer to the game, by strapping an HD camera to the referee. This has shown some brilliant new and up close footage. All credit goes to Fox Sports AU

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under armour sponsor him with equipment and clothing

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David Beckham media

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david beckhams art attack you tube - Bing video

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When Animals Attack YouTube YouTube Attack On Titan Pearl Harbor Attack YouTube YouTube Tiger Attack Syria Chemical Attack YouTube Sharks Attacks Videos YouTube YouTube Animal Attack Humans YouTube Tiger Attacks Woman Real Shark Attack Videos YouTube YouTube Alligator Attack When Sharks Attack YouTube Lion Attacks Hunter

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Canadian sprinter, Andre De Grasse, signs new sponsorship deal with Puma possibly earning upwards of £30 million in bonuses.

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Kevin Sully | On 07, Dec 2015

Something extremely rare happened on Friday in the track and field universe. Canadian sprinter Andre De Grasse signed a professional contract with Puma, foregoing his senior year at USC.

That wasn't the strange part though. Collegiate runners leave NCCA running early frequently. This year alone, American sprinters Trayvon Bromell and Jenna Prandini announced they were skipping their final season of eligibility after they had successful seasons that ended at the World Championships.

What was different about the De Grasse signing was that it came with numbers. $11.25 million with up to $30 million in bonuses. Not every detail was disclosed, it was called a "multi-year" deal and there wasn't a specification on how the bonuses were structured, but this is infinitely more contract information than is usually released in track and field. The assumption, according to the reporter who broke the story, is that the deal is for five years, locking him up for the next two Olympics. That would put his base pay at $2.25 million per year.

This information shouldn't be a huge deal. The athlete, sponsor and agent all have an interest in the public hearing about the size of deal. With track and field, it still feels like a Wikileaks disclosure, as if the information was somehow discovered through backchannels and not freely offered to a journalist.

Track has a complicated relationship with these topics. Prize money, of course, is public information. Appearance fees sometimes trickle out, especially if it relates to Usain Bolt. But base pay from primary shoe sponsors is usually mum from athlete and sponsor. You can embark on a Google scavenger hunt if you'd like to try and find some hard numbers, though that yields mostly speculation. There's a mention about Allyson Felix's Adidas contract in this article from 2004, but nothing but guesses on her Nike deal that she signed in 2010. That's typically the norm. In the De Grasse article, there is a mention of Bolt's Puma deal-$10 million per year. Bolt is such an outlier though that it doesn't give us much an indication on the worth of other athletes.

One exception was Alan Webb. When he signed with Nike there was solid reporting that said the amounts was for six years and $250,000 per year. It's hard to use this as a benchmark because early 2000s Webb didn't represent the norm. He just broke a famous record, was young, ran in a glamour event and had crossover appeal ( see his Letterman appearance). At the time, $250,000 was considered a huge deal. Other milers joked about how Webb should be buying them drinks. So if $250,000 in 2002 was a monumental deal for a young talent, what is $2.25 million in 2015? They aren't exact parallels (Canadian sprinter, American miler) but we're working off the Webb deal just because it's one of only known quantities in contracts.

Like Webb, De Grasse's biggest asset is potential. But De Grasse also has an entire country to himself and he already has a championship medal. He's the biggest track athlete in Canada, a country that pays attention to track and field, at least more so than in the United States. Still, it's a huge jump from those two numbers, even after you adjust for inflation. That's why the only thing more surprising than the numbers being released was how big the numbers actually are.

This of course leads to questions about other deals. How much does a distance runner with a similar profile to De Grasse fetch? What did Puma pay Jenna Prandini, the other NCAA championship sprinter that they signed? And what about De Grasse's equal at World Championships, Trayvon Bromell? All of these questions exist because there is so little information on the topic. I'm not one who cares much about the length and structure of contracts in other sports. All the millions start to run together and discussing salary cap and sponsorship deals isn't really why I became interested in sports in the first place. Track has enough numbers involved in it without having to include dollars.

But since we've all been starved for any information on what a professional track and field athlete makes, it's hard not to be curious. If you are sports fan in the United States, not only do you know how much the Rockets pay James Harden (5 years/$78 million), but you also know how much Adidas gave him to wear their shoes ($200 million for 13 years). Track, and other "Olympic sports" as well, seem set on keeping most financial information in the dark even if the numbers project a positive image. One theory I've heard is competing sponsors don't want the financial information out because it allows them to keep contracts low. I'm not sure why that would just apply to sports like track and field. Maybe people in other sports just look harder for the details and the involved parties are more likely to offer it up since it involves large sums of money.

De Grasse's deal surpassed my expectations of what the market is for an ascendent sprinter in 2015. Assuming his contract is for five years, his base salary is higher than all but the top eight picks in this year's NBA Draft. The 31st pick in April's NFL Draft signed for around $2.9 million per year if you include contract and signing bonus. The seventh pick in the NHL Draft is scheduled to make $2.77 million this year. Of course there are bonuses and different clauses that make all these numbers flexible, but before Friday I wouldn't have believed a NCAA champion sprinter could get paid anywhere near what a lottery pick in the NBA earns.

Points for track and field.

It also important to remember how rare De Grasse is. Not just his times and accomplishments, but the situation he is stepping into. He signed with a company whose largest commodity is ending his career in the next two to three years. Bolt's eventual absence creates more space, and presumably more cash, for De Grasse. In terms of timing, one year out from the Olympics is the ideal time to have your breakout season. So besides from being better than virtually everyone who has ever come out of the NCAA system, and competing in the most popular event, De Grasse has some advantages that undoubtedly made him more appealing for Puma. While it's cool to think that NCAA track stars pull in more money on a first contract than whoever the Chicago Bulls drafted in June, don't forget that De Grasse is a rarity. The NBA/NFL/NHL pay this kind of money out every year, not just to transcendent talents.

And what impact, if any, will the De Grasse deal have on the sport? Will it force Nike and Adidas to offer more in the future? Will it lead to more transparency on contracts? Will there be a run on sprinters causing the fourth fastest guy from the Pac-12 to sign for an ungodly amount of money? Probably not the last one.

As for the man himself, the money will have a negligible impact on his performance. Whether he signed for two million dollars a year or $200,000, his success or failures won't be because of a contract. His decision to turn professional was pretty straightforward. He's staying in Los Angeles, keeping his coach and will still attend classes at the university. There is no reason to think he won't continue to improve now that he has more another year of experience and more freedom to choose his races. The changes will be few-he will be wearing a different uniform, compete less frequently and, like Webb, probably get stuck with the check wherever he runs throughout the world.

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The Monday Morning Run:De Grasse's contract is way bigger than you thought

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Something extremely rare happened on Friday in the track and field universe. Canadian sprinter Andre De Grasse signed a professional contract with Puma, foregoing his senior year at USC. That wasn't the strange part though. Collegiate runners leave NCCA running ... Read More

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Most recently, Lewis signed a three year deal with Mercedes worth £100million.
Hamilton has endorsement deals with the likes of IWC, Bombardier, L'Oreal and Monster Energy. Mercedes F1's title sponsor is Malaysian oil and gas multinational PETRONAS.

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Lewis Hamilton should figure prominently in every list of the greatest and most successful sportsmen ever to hail from Great Britain. A former go kart prodigy, the racing supremo and budding musician broke down barriers as the first black driver to compete on the Formula One grid.

Certainly never one to shirk the celebrity limelight afforded to him by his enormous success behind the wheel, Hamilton stands behind Sir Jackie Stewart as only the second British driver ever to win three F1 World Championship titles. Here is everything you need to know about his illustrious career to date.

Who is Lewis Hamilton?

Raised in the unassuming Hertfordshire town of Stevenage, Hamilton, with father and manager Anthony working tirelessly to provide financial support, began his karting career aged eight.

He won a first British title two years later in 1995 and, having been introduced to the then- McLaren boss at an awards ceremony, confidently told Ron Dennis that he wanted to race for him one day.

The team later signed 13-year-old Hamilton to their young driver programme and he went on to win World and European karting titles before being crowned the youngest ever world number one aged just 15 - a record he still holds to this day. It was during these teenage years that he struck up a friendship with MBM teammate and future Mercedes adversary Nico Rosberg.

Hamilton graduated from karts to cars in the British Formula Renault Series. He won a championship during his second season with Manor Motorsport before racing in the F3 Euroseries and further demonstrating his obvious talent by claiming the GP2 series title in emphatic fashion.

Such an achievement convinced McLaren to overlook the likes of Pedro de la Rosa and Gary Paffett in 2006 and hand the gifted young English rookie an F1 seat next to Fernando Alonso - with whom he would soon clash in a ferocious single-season rivalry - after the release of Nascar-bound Juan Pablo Montoya.

F1 career highlights

Wins four races and outperforms Alonso but finishes second to Kimi Raikkonen in his debut F1 season after frittering away title lead with disappointing late displays in China and Brazil. Only Jacques Villeneuve has won as many races during their maiden campaign.

Aged 23, becomes the youngest F1 champion in history in 2008 after dramatically claiming the fifth-place finish he needed to pip Felipe Massa during the final lap of a captivating Brazilian Grand Prix. Only Villeneuve had previously won the title in his second season.

Alters the dynamic of F1 in September 2012 by announcing that he will be leaving McLaren to sign a three-year deal with Mercedes-Benz, replacing the great Michael Schumacher.

Breaks Nigel Mansell's 22-year British record of 31 grand prix wins in November 2014 with victory in the United States.

Becomes only the fourth Briton to win two world titles in 2014 after seeing off Rosberg and clinching championship crown in Abu Dhabi.

Voted ahead of Rory McIlroy and Jo Pavey as the 2014 BBC Sports Personality of the Year.

Becomes the first British driver to win back-to-back world titles in 2015 after another battle with Rosberg, who would eventually gain revenge a year later before sensationally retiring from the sport.

Wins a race at a record 24th different track at Interlagos in November 2016. Such a victory - the 52nd of his career - also saw him move past Alain Prost and up to second behind Schumacher in the list of all-time race wins.

Wins 10 races in total in 2016 - the most ever by a driver in a single season without becoming world champion.

What is Lewis Hamilton's net worth?

A Forbes list published last November claimed that Hamilton earned $46m in 2016, with $42m of that coming in salary and $4m through various endorsements.

The Richest estimated his net worth at $280m back in 2015, but that is likely to have risen sharply by now.

Who is Lewis Hamilton's race engineer?

Pete Bonnington, who took over from Mark Slade in 2011, has served as Hamilton's race engineer during his three seasons at Mercedes and often bears the brunt of any mid-race frustration. Phil Prew served as his initial engineer at McLaren before being replaced by Andy Latham following his promotion to principal race engineer in 2010.

When does Lewis Hamilton's contract expire?

Hamilton became Britain's highest-paid sportsman back in May 2015 when he signed a new and improved three-year contract with Mercedes said to be worth in the region of £100m. He will be 34 when the deal expires in 2018.

Who sponsors Lewis Hamilton?

As noted by Forbes, Hamilton has endorsement deals with the likes of IWC, Bombardier, L'Oreal and Monster Energy. Mercedes F1's title sponsor is Malaysian oil and gas multinational Petronas.

Who is Lewis Hamilton dating now?

Hamilton's on-and-off relationship with singer and former Pussycat Dolls frontwoman Nicole Scherzinger was regularly featured in the press. He was rumoured to be dating Rita Ora in 2016 and has more recently been romantically linked with the likes of Canadian model Winnie Harlow.

What is Lewis Hamilton's dog?

Dog lover Hamilton has two bulldogs named Roscoe and Coco, who are never far away from his side. The pair even have their own Instagram page with 122,000 followers. Yes, really.

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Lewis Hamilton - net worth and the facts about three-time F1 world champion

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Lewis Hamilton should figure prominently in every list of the greatest and most successful sportsmen ever to hail from Great Britain. A former go kart prodigy, the racing supremo and budding musician broke down barriers as the first black driver to compete on the Formula One grid.

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This would be classed as unacceptable sponsorship as it promotes an unhealthy and dangerous lifestyle. The sponsorship has recently been extended and could be worth up to $100 million.

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Forbes richest paid athletes

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The Top 50 Sports Stars Combined To Make Nearly $2.8 Billion In A Year Of Records.

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Lolo jones hurdles - technology

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See how Olympic hurdler Lolo Jones is getting a competitive advantage heading into London.

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Ryan Lochte

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ryan lochte loses sponsorship - Bing video

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Maria Sharopova

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maria sharapova loses sponsorship - Bing video

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