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The animation seen in this 2005 video by Gorillaz is important to the video because it continues with the style of Gorillaz as a whole, the unique animated style is what makes them stand out. In this video, the animation allows for an interesting look, set out in what appears to just be an empty waste, or just a large expanse of nothing, there are iconic looks to the characters, and the special effects required for this video can be catered to via the animation used. I do think it's an interesting format to use for a music video, however I'm not too sure if I'd use it myself, solely because it could be very difficult and time-consuming due to my lack of animation experience, while there are other types of animation seen in other videos, for example A-ha's Take On Me, it can still be quite complex to do without the experience, despite not relying on actors.

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Animation is a technique that has been around for over 100 years, and around the 80's it started making an appearance in music videos. animation involves lots of different sub-genres inside it, for example, stop-motion/CGI/Cell drawn. Animation can be helpful to tell different kinds of stories, removing the need for physical actors and allowing more creativity with settings, etc.

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This 2016 music video by Radiohead, contains so many different types of camera angle that compliment the action and music in the scenes. The music video has a very cinematic aesthetic, the slow intro, combined with the low amounts of action in the scenes, and the overall sound of the song, makes for a very slow, cinematic feel, the intro begins with a Long, shallow focused intro shot, setting the scene for the music video, and then shows off a mix of over-shoulder shots, long shots, medium shots, tracking shots, some are slow and still, whereas others have a found-footage kind of feel, being shot on a handheld camera instead of using a tripod or a rig, adding a lot of variety shot, and almost making it as if you're following the protagonist around yourself, either filming or just with your eyes.

I really aim to use a wide range of camera angles in my music video, I think the lack of imaginative camerawork and lack of attention to detail and effect on the audience held back our horror film a lot, so I'm very determined to get some great shots this time.

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Music Videos function very similar to films when it comes to their camera angles, primarily in music videos that are more driven by narrative rather than by a performance by the artist(s). Music videos will usually feature at least the basic examples of camera angles, whether story-driven or not, such as a Mid-Shot, different varieties of Close-Ups, often used to get a shot of the artist, Long shots, to establish the scene, and act as an intro shot, or show a load of performers. All the basic camera angles have their place in music videos, but the kind of music video will usually depend on how they're used.

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The camera movement within this 2005 Video by Green Day, is a long, continuous tracking shot that runs for the majority of the music video, while it doesn't run the whole time, any time the main characters (the band) walk along the road, the camera follows them, whereas the background behind them (which uses some Chroma Keying) changes through bright flashes. This helps with the story, following the characters through many different settings and locations, showing the passage of time, whereas the main cast are still in the same spot in the screen, showing how nothing is changing for them, they're stuck on a long trek on what seems like an endless journey. This is a great representation of what happens in the lyrics, helping to visualise the words sung by the band, and creating an easy to follow story for the audience.

I'd consider using something like this for sure, it's really great for having smooth transitions, continuity, and could also allow for some other elements like Chroma Keying to be used, I really like the storytelling abilities it has and would probably use it for that in my own production.

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Green Day - Boulevard Of Broken Dreams [Official Music Video] [4K Upgrade]

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What camera movements are is essentially in the name, movements of the camera while shooting are common in music videos, and they usually involve tracking shots, following a performer or artist around, while things happen around them in the background.

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The main effect of cutting to the beat within a music video, is creating a really smooth and simple flow to the video, allowing audiences to recognise the beat a lot easier, and from that, enjoy the song more, if you like the beat of a song, it makes it more enjoyable to listen to, and it makes the music video more interesting too, with an easy to follow story and flow. In this music video by Green Day it compliments the beat of the song, getting you into a rhythm as you listen, and making sure the story and action flows quickly but smoothly.

I'd definitely consider using this technique to an extent in my music video, even just for a few shots, it really compliments the track itself, and I really like the effect it creates.

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Green Day - Warning (HD Upscale) [Official Music Video]

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The usage of Multi-Image within Without Me isn't very complex, and doesn't span the whole length of the video, however, it is used within some scenes of the video which contain parts where the screen will split, and show two different recordings in the same frame. This goes along really well with the theme of the music video and it's overall aesthetic and style, taking on the theme of a comic book style story, as Eminem as the hero, you can see lots of comic style elements within the video, and showing multiple different scenes happening the same frame follows on from it's style, and further adds to the comic feel to the video.

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Eminem - Without Me (Official Music Video)

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The effect of the miming/lip sync within this music video in particular, makes it appear as if all the people shown in the video, just regular, ordinary people, are singing along with the song, and all have the same dream of being a rockstar, being famous, and living the lifestyle depicted in the lyrics. It also adds a lot of familiarity to the song, as many different types of people are all shown singing the same thing, but being completely different kinds of people, making their actions relatable to a huge audience.

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Miming and lip sync is seen in countless music videos today and has been a staple of the industry for years. It usually involves a musician or actor following the rhythm of the song with their actions, and makes it appear as if they are singing in the music video itself, rather than the music being from an official recording.

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Multi Image is a kind of effect used often in music videos, often showing an artist in multiple places, two different events in a story happening at once, or an artist's other persona. Multi-Image can also help to show different perspectives of something, for example, you may see what is happening to one person after an event, and what is happening to another person in a completely different place, perhaps showing a contrast between personalities, context's, actions, etc.

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The technique seen in this 1994 video by British artist Blur is using a green screen behind a performance of the band playing the music. The sound surrounds a very bright, colourful yet tacky and Essex-like culture surrounding resorts in Spanish and Greek coastal towns, where British tourists would usually go. The meaning and theme of the song can be seen somewhat in the background, depicting a bright and colourful resort in the background, with a strong emphasis on the people there, as this is what the lyrics speak about. As well as adding more depth to the lyrics, the effect of Chroma keying and green screens add in a lot more colour and visual appeal to the video, rather than it being a band performing in a room, warehouse, etc, the chroma keyed background adds colour, a clear theme and makes it more of a music video, and less of a live performance.

If I was to re-create this effect I would most likely have to book a set time to use the Green Screen in the University building, a

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Blur - Girls And Boys (Official Music Video)

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Cutting to the beat is a relatively simple technique used in a lot of fast paced tracks, to keep the action of the music video going along with the song. It can involve a lot of filler shots to make sure that all of the action follows with the music effectively, and adds a nice flow to the video. It's a fairly older technique than the likes of Chroma Keying, due to the simplicity of it.

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Chroma Keying is otherwise known as "Green Screen", and it involves taking a large block of colour (usually a bright green), and using the block colour as a base for another clip, which is inserted over the top. This is often used in everyday situations like the news, where the weather forecast uses a green screen to project an image of the weather map using chroma keying.