# data[].attributes.body
DO has a hashtag that people can tag when they post their photos.

# data[].attributes.headline
Ice skating and Cookie Dough? what's better than that?

# data[].attributes.subject
Ice skating and Cookie Dough? what's better than that?

# data[].attributes.body
DO became so popular that they opened a mini kiosk stand in Bryant Park where people go to shop and ice skate.

# data[].attributes.body
Cookie Dough became such a talked about thing that the owner of Cookie Dough got to go on Good Morning America showing off her cookie dough.

# data[].attributes.body
Tyler Williams Youtuber, 321 k followers.
Two youtubers travel to NYC and make Dough one of their stops. -5:15-5:38 They explain to the viewers that the line is about an hour an 10 minutes long. They will come back.
-6:40- rest of video They come back the next day early in the morning to get cookie dough.

# data[].attributes.body
New Fork City has 878k followers on instagram. They help spread free advertisement for food companies on social media. Heres one of their post for Cookie Dough.

# data[].attributes.body
On their website they have customer reviews and big companies that are happy with their cookie dough.

# data[].attributes.body
The INSIDER food video was the  first to find this cookie dough company. They really helped gain media press attention for them with over a 100 different media sources.

# data[].attributes.body
The store got so busy with customers they sold out and had to temporary close the store for two days to make more cookie dough.

# data[].attributes.body
A video “going viral” referring to an online source rapidly being shared.

# data[].attributes.body
This article talks about the effects that social videos has on others. It talks about videos going viral and the positive outcomes it has for companies.

# data[].attributes.body
People are waiting hours to eat this cookie dough.

# data[].attributes.body
This video supports the craziness that one video going viral can have on a specific food place sales.

# data[].attributes.attachment_link.title
People are losing their minds over this edible cookie dough shop

# data[].attributes.body
I will be analyzing a video by INSIDER food showing off a New York City, edible cookie dough place called Cookie Dough Confections/ DO. Seeing how the influence of social media and  has made DO, the company evolve in a positive way.

# data[].attributes.body
photos taken by Jenna Mazzoli

# data[].attributes.body
"During a girls’ weekend in Philadelphia, we stopped by a cookie shop for a sweet-tooth fix, but my inner child craved the unbaked dough. We bought a tub of frozen cookie dough — intended for baking — and we passed around the tub, loving every bite and laughing about the lack of cookie dough designed solely for eating in its pure form. From there, DŌ was born."