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There is also a cross in his video which mirrors the religious term "Prayer" which is why there is a cross on his merchandise as well

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On Stormzy's website he has merchandise with designs relating to his most recent album "Gang Signs and Prayer"

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Wretch 32 also used colour scheme as a way of synergy between his music video (through mise-en-scene and text), album cover and advert for his album "Black & White".

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My music video includes many vibrant colours due to being in locations such as the skatepark. One main colour found in the graffiti and my outfit in frequently occurring base tracks was red. I had chosen to use red as a main colour in my advert, cover and website.
The flashback scenes in my video were black and white and so using red, black and white in my ancillary texts made a good complementary link between them.

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My use of glasses is much like Daft Punk's use of helmets. It is a part of costume used as part of their brand identity and so is used in many of their videos, advertisements, album covers and for merchandise on their online store.

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Any pictures I had taken I had glasses on so images of XÓ used on the album cover and a guide for my advert always included the glasses

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Glasses were also included on a few of my products for my shop on the website.

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In my music video I had my glasses on or visible though out (except the date scene). Like with the lollipop, I also used the sketch effect to highlight the glasses in some shots

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Rihanna's Umbrella cover has the same idea as synergy as mine. She also uses a prop (the umbrella) in her music video and on the album cover

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Glasses were another prop used to create synergy between my media texts. Unlike the lollipop, the glasses were a part of XÓ's brand image instead of only having connection to the song. This made it easy to incorporate in all my media texts with out it being over bearing.

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For my magazine advert I had decided to use colour isolation where on the cartoon style image of myself only the lollipop was coloured and in red which stands out against the black and white.

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I had decided to call my album Sugar Coated which is an obvious link to my video as it is taken from the song. I decided to use an image of me at an angle/position where the lollipop is high. This allowed me to show the lollipop in the centre of my cover.

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On my website, lollipops are subtly included in many ways. My background image has a lollipop in it and many images in my gallery have me with a lollipop.
My merchandise is heavily centred around XÓ's brand image and lyrics so items such as the baseball jacket and phone case are branded with lollipops and also "Sugar Coated" as that is what influenced the idea to use lollipops in the first place.

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In my music video, I made sure to have lollipops in majority of the base tracks and also highlighted their presence via the sketch effect; drawing around them to show significance

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My products show very clear links between each other. The music video, advert, website and album cover all include the planned synergetic props and colour scheme which effectively show their relation to each other

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How effective is the combination of your main product and ancillary texts?

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How effective is the combination of your main product and ancillary texts?