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Ariana Grande - Santa Tell Me (Official Video)

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Using animals (which everyone loves) and humour it entices the audiences into buying the product because they're focusing on it more.

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Comparison for an advert for food.

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Best Christmas Ever | Asda Christmas Advert 2017 – Full Version

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I want one of the characters to be a type of food that is popular at christmas.

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John Lewis Target Audience (similar advert audiences comparisons)

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John Lewis Target Audience (similar advert audiences comparisons)

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Mariah Carey - All I Want For Christmas Is You (Official Video)

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Adding the themes of alcohol always helps sway an older audience into buying a product because its something most adults love.

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Pastel Colours are associated with sweet tastes. So having things in the advert being pastel colours will combine well with the cakes as well as making it look aesthetic.

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Adding faces to objects gives them more of a personality and the audiences tends to connect with the advert more whether its because they think it looks cute or funny.

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The way the creators have made the animated cakes look eye catching and also good to eat - presentation is the main key to collecting an audience.

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This is an advert that is purely based on animation. You see how they use the themes of Christmas and music to get the viewers attention.

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Directed by Elliot Dear & Yves Geleyn
Subscribe - http://www.blinkink.co.uk/#

The John Lewis Christmas campaign has become a symbol of the start of the British festive season, and Blinkink and Hornet are proud to present The Bear & the Hare, Elliot Dear and Yves Geleyn’s heartwarming animated film for John Lewis and Adam & Eve DDB.

There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.