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Research the attitudes and opinions of the public as relates to the company and its offerings.

Using this research, help shape the company season in partnership with the artistic director or other person(s) responsible for choosing individual shows or an entire season.

Write, edit and produce newsletters, brochures, direct marketing pieces and other printed material.

Create and determine publicity/press relations plan to generate continued greater awareness for the company and support any overall marketing initiatives.

Assist marketing director by serving as another spokesperson within the arts community as needed.

Develop communication objectives and communication plans

Identify the most important audiences, and decide what to communicate to them and the best media to use

Examine the media for issues that affect the company

Write and implement communication or promotional plans

(https://www.aact.org/marketingpublicity-director)

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The publicity person is most often tasked with promoting of specific productions, events or services, and normally serves as the contact person for all media inquiries. It takes a much broader view than simply promoting a particular production or service. Most small theatre companies have a publicity person, whose job is to heighten awareness of individual productions, in order to sell as many tickets as possible. A larger company would also have a PR or promotions person who works closely with the marketing manager (in some cases, marketing and PR are handled by the same person), so that information about individual productions is not only consistent, but meshes with the overall image the company wishes to project.

(https://www.aact.org/marketingpublicity-director)

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#BestoftheBest

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Rick Miramontez Broadway's publicity charmer

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I caught up with Rick Miramontez in 2011 at the Premiere of Nico Muhly's Dark Sister produced by Music Theatre Group. What inspires Rick? Colors and Music! What's Your Inspiration? http:/nycsubwaygirl.com

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Many publicists have degrees in communications or journalism to help them be effective communicators and understand how to send a message to a large community.

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Clip: The Importance of Opinion Journalism

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Clip: The Importance of Opinion Journalism

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Former DKC/O&M employee Andy Snyder has now ventured off to create his very own firm called Thinkwell NYC. It is an independent agency for hire specializing in the publicity, marketing and advertising copy, content and other written materials for agencies, firms and individual businesses, very similar to the corporations he left. Snyder spent fourteen years as a New York-based entertainment publicist, with a concentration on Broadway. He oversaw public relations strategy for dozens of award-winning and internationally known productions including Hello, Dolly!; A Doll's House, Part 2; The Glass Menagerie; The Front Page; The Humans; A Gentleman's Guide to Love and Murder, and more.

(http://variety.com/2017/legit/news/thinkwell-nyc-broadway-publicist-andy-snyder-1202547492/)

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Jessica Johnson does publicity for Roundabout Theatre Company and such Broadway shows as “One Man, Two Guvnors.” She worked at Boneau/Bryan-Brown for 10 years and launched Polk & Company with Matt Polk.

#GirlBoss

(https://www.backstage.com/advice-for-actors/inside-job/publicist-jessica-johnson-broadway-publicity/)

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A hired publicist or firm will enhance online engagement using personal and original media while simultaneously employing social media and PR teams to develop a brand message suitable for broadcast. A publicist will use any means of media to make the greatest social impact, including brand video, narrative video, behind the scenes, documentary, event coverage, interview or sizzle reel.

#GettingPaidtoTweet

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DKC/O&M is the first national Broadway and Live Events public relations agency. Fully integrated into DKC’s national entertainment practice, DKC/O&M represents everything from main stem shows to Off Broadway to world-class non-profit institutions.

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Pay: A base salary of $2000 per week, plus bonuses from producers
Expected to grow 9%

(https://study.com/articles/Press_Agent_Job_Description_Duties_and_Salary.html)

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Deadline calls Rick Miramontez “the strongest and best press rep in the Broadway community.  He’s a venerated and valued colleague of the highest level of players working on the street”

(http://deadline.com/2017/10/veteran-broadway-reps-from-same-agency-start-new-companies-1202181230/)