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I love u bebe ahehe
- BK

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I think I like you
- P

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"The best medicine comes with laughter." ako po si janelle mabait, maputi, masiyahin, mayaman na mahilig manlibre, so if ever na need nyo ng money call me

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Find out trigger points

E N D U R E things
Filipinos have an enduring spirit

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- People do not have painkillers in stock at home or in the office (increase sales by encouraging people to purchase painkillers and have them on stock -- parang condom ya'know, you just gotta be ready for when the pain strikes and not endure it)
- Consumers are unsure of when to take painkillers (increase sales by encouraging people to purchase painkillers by promoting it as an 'all-around' medicine FOR PAIN, with Biogesic's strategy na no matter what kind of pain, there's always dolfenal to help)
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Richer Filipinos tend to use originator brands and “branded generics” sourced from private drugstores and hospitals, while poorer Filipinos rely to a greater extent on lower-priced generics sourced from public facilities and community outlets. The middle class tends to follow richer Filipinos’ use of originator brands and “branded generics” but with greater use of public facilities.

Read more: http://opinion.inquirer.net/33107/medicines-still-beyond-reach-of-many#ixzz56URQL1zk
Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook

- In websites with ads, Filipinos would still look at the ads if they can't 'skip' it in order to wait for the website

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CONSUMERS FEAR CONFIDING IN A DESTRUCTIVE HABIT.

CONSUMERS FEAR DEPENDENCY ON DRUGS.

People would rather hide the pain than face it upfront

People dont want to face the consequences of the aftermath

Ayaw natin umasa sa pangsandalian lang
Ayaw natin umasa sa makakasakit lang satin sa huli

mahirap umasa sa di ka naman sigurado

people are so afraid to take risks

the notion of what doesnt kill you makes you stronger

people are so blind to the solution

- Consumers are unsure of when to take painkillers.
- Consumers think that painkillers are prescription drugs.
- Consumers are wary of the side-effects.
- Consumers only take painkillers when the pain is too much to handle OR if the pain is bearable but better if it didn't exist.
- Consumers do not have painkillers in stock at home, but if they do, they just take it regardless of the brand.
- Consumers take different drugs for specific kind of pain.
- Consumers do not look at the dosage.
- Consumers are not aware of generic names.
- Consumers do not read the PIL.
- Consumers are slowly turning to generic drugs.
- Lack of household knowledge of drugs
-Consumers would rather resort to alternatives (sleeping, distracting themselves) to deal with the pain.
-Consumers have become meticulous and do their research before purchasing a product. That is why they are reluctant to consume painkillers because of the posted possible side effects of it.
-Consumers would only attend to their pain when it is advanced or unbearable already (high pain threshold)
- Consumers will not try/use the medicine unless they really need to, even if they hear it's effective
-Consumers are afraid to intake too much
-Consumers need assurance from a medical practitioner before taking in pain relieving medication
-Consumers prefer to intake less than to take in too much
- Filipinos fear addiction to pain killers and so do not usually use them.

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SOCIAL MEDIA IS A BREATHING SPACE AWAY FROM PAIN.

SOCIAL MEDIA HAS BEEN AN AVENUE TO SEEK RELIEF FROM PAIN.

Social medi is a breathing space from the pain

social media is a band aid solution

people seek validation from others in social media to relieve their pain

external validation relieves the pain

They remove the mask they always wear

you become more courageous and open

you start to own up to your pain

so nice to let it out

I just want the world to listen

nobody else is willing to listen anywhere else

Telling the world will assure you that at least one other person to understand

You dont need to find a solution, you may find a temporary solution

the world becomes your audience.

METRO MANILA AREA
A. MRT
MRT caters two distinct free WiFi services to its customers
1.  FreeGoWifi for 30 minutes.
2. #SmartWifi for 30 minutes; although people get an extension of 30 minutes if they answer the survey provided by Smart (e.g. What interests you the most? Fashion, Food,Sports etc.) so that comprises an hour worth of free wifi from Smart.
Takeaway: Even though consumers have the free Wifi, a large number of  these people opt to watch KDrama, Anime and American series, and play games instead  of conducting a Facebook News Feed scan (and if ever they visit their feeds, they usually play videos).
Some of them text, visit FB messenger, Instagram/IG stories, YouTube, Snapchat, Pinterest, and Wattpad. They don't visit search engines at this given time frame.
Social media users are now fond of motion graphics. With this, the execution should instill immense animation.
Supplemental Information:
1. MRT has a total of 463,000 passengers on a daily basis.
2. Due to rush hour and less number of deployed trains (since ideally there should be 20 trains in service during peak hours but every night only 6-10 trains run), MRT riders tend to queue for about 1 to 2 hours before they can go inside the train.
*Given that people here stand and wait for long hours (not to mention the massive backpacks that they have), this entails back and leg pain.
3. Based on observation, almost everyone who ride this transportation platform are employees (judging through the overheard conversations and their work outfits) so this implies a strong purchasing power (since Dolfenal is more expensive compared to the other painkiller brands).
4. Majority of them have smartphones; a large number of these mobile phone users place earphones in their ears to listen music. With regards to this, they tend to be oblivious to their environment.
5. A large number of blue collar/low income men earners don't have smartphones. They only observe the environment in order to entertain themselves.
6. A few number of men (who have smartphones) rarely show their phones in public. In comparison, girls are usually too engrossed in using their smartphones publicly.
LRT
-engaged in transit ads, digital marketing ecosystem (digital screen/billboard)
-has a small tv that plays brand ads

(LRT EDSA Station's walls, stairs and turnstiles are covered with SMART mobile network ads)
-also caters free WiFi
-almost the same content as what I've included in the MRT portion (the only difference is the amount of ads since there are more of them in LRT; also, the waiting line is shorter in LRT)

Jeepney
-riders belong to the lower social class; although there are some middle class passengers
-exposed to OOH ads (billboards, lamp post banners), and  radio
-people (both male and female) here do not frequently use their phones due to the risk of hold-ups and snatches

Grab/Uber
-Exposed to Radio & Spotify
-Passengers are always using their smartphones
-Some people look at outdoor ads whenever the vehicle gets fast

Bus
1. BGC Bus- safer compared to the common public buses
People here belong to social classes B to C
-Generally preoccupied in using their smartphones (watching series, playing games)
2. EDSA Bus- majority are blue collar job spoilers
-Only a small number of people use their phones

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DOLFENAL'S HUMOR HELPS IT MAINTAINS ITS RELEVANCE IN THE PHILIPPINE MARKET.

emotional pain can be treated with humor (which dolfenal can bring)

opposite forces can be complimentary

DOLFENAL IS THE ONLY BRAND THAT RELATES HUMOR WITH PAIN TO ITS CONSUMERS.

Laughter isn’t the best medicine, but the best medicine comes with laughter.

- Dolfenal is the only brand using wit to communicate their ideas.
- Dolfenal has competitors under the same company.
-UNILAB comprises the biggest market share in the analgesics indust
- DOLFENAL IS EXPENSIVE.

"Tinatakpan lang nila ang sakit, pero hindi nila inaalis ang sakit." - something to remember

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DOLFENAL IS THE UNDERDOG OF THE PAIN GAME.

THE ANALGESICS MARKET IS VERY SATURATED.

In the arena of pain killers

- Market is very saturated.
- There are actually four types of painkillers available in the market.
-Analgesics are divided into two: Systemic (kills pain without making an individual unconscious) and Topical (painkillers applies unto skin) and Systemic comprise majority of the sales of analgesics.
- Topical painkillers have more market share than that of those in capsules or tablets.
- Distribution of analgesics are mostly in pharmacies and drug stores. Sari-sari stores don't usually have branded and expensive drugs.
- Females are the biggest users.

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FILIPINOS ALWAYS FACE PAIN WITH AN ENDURING SPIRIT.

Filipinos always face pain with an enduring spirit

Kinakaya parin natin kahit masakit na

Masakit pero kakayanin natin

Masakit na pero kakayanin pa

- Filipino's are enveloped in doubt. They want constant assurance.
- Filipinos lean towards home remedies instead of medicines.
- Filipinos want everything spoonfed.
- Filipino's are dependent towards their mothers regarding prescription of drugs.
- To economize on going to the doctor, Filipinos commonly resort to self-treatment or self-prescription
- the poor bear a heavier load on drug costs than do richer households.
-Filipino attitude towards pain killer use is stoic -they'd rather endure the pain than take medicines.
- Due to financial difficulty, more and more people turn to generic drugs due to price and widespread availability.
- Filipinos take doctor's advice/prescription (if needed)
-Filipinos romanticize pain in a masochistic way
-Crab mentality even in pain
-Filipinos are very vocal about what they feel (Vocal Pain)
-(For Catholics) suffering is an opportunity to demonstrate virtue.
- Filipinos demonstrate modesty or shame and so do not ask for help when they are in pain right away.

- Filipinos do not respond to illness until it is advanced, they have taken to bed, or are in severe pain.
- Filipinos may accept severe pain as part of living and dying.
- Philippines is the leading user in the world for Social Media (4 hours and 17 minutes/day for 2017)
- Filipinos would still use social media even with slow internet/data -> would find other ways to use it

Use the word "fear"

Filipinos fear medicine addiction (badly put)

reliance on medicine