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1. From Idea to Business. Designed for entrepreneurs, the Lean Canvas allows you to map out the key foundations of your startup. It prompts you to analyze and prioritize your goals through the beginning stages of your business. From the problem to key metrics, the Lean Business Model helps you navigate through the uncertainty that comes with starting a new business.

2. Market Analysis. The Lean Startup Summary helps you identify your competitive advantage, making it easier to highlight ways to utilize those strengths. It also generates a blueprint for your startup to establish a consumer segment based on your solutions to the presented problem. This will make it easier to build mutually beneficial customer relationships down the road.

3. Launch and Growth. Startups revisit their Lean Canvas as their company evolves, pivots and grows. The tool helps you maintain the focus of real-life operations on your unique value proposition and communicate that value with your key partners and stakeholders.

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1. From Idea to Business. Designed for entrepreneurs, the Lean Canvas allows you to map out the key foundations of your startup. It prompts you to analyze and prioritize your goals through the beginning stages of your business. From the problem to key metrics, the Lean Business Model helps you navigate through the uncertainty that comes with starting a new business.

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The Lean Startup - Eric Ries - Animated Book Review

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Revenue model - we will sell wooden clocks for a price of $50 - $80 NZ (after extensive research). We will sell to mainly people around the age of 30-50 years old, as they are typically house owners looking for furnishings to make their houses unique.
Lifetime Value - The clocks will last for a long time, and will require little maintenance (other than replacement of batteries for the clock mechanism). This means that the lifetime value will most likely be the value of the singular clock purchased by the consumer, as it will most likely not need to be replaced, and that specific consumer will probably not purchase another clock from our company. Most consumers will purchase on a one off basis.
Revenue - Our revenue (until we create further products) will come solely through the sale of our clocks, so our business will be extremely dependent on customer relationships. If we do not advertise effectively we will not be able to sell enough clocks, and therefore will not have a steady revenue. That is why it is extremely important that we utilize all paths to customers effectively.
Gross margin

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Customer acquisition costs - Our customer acquisition cost is hopefully going to be quite low, as we will be mainly using free advertising such as social media, emails, school advertising. We will be spending money on featured trade me advertisements to try and create more awareness so we will hopefully have a total advertising cost of under $100NZ, and hopefully attract about 100 customers per $100 spent accumulating a CAC cost of $1.
Distribution cost - Our distribution cost will also be quite low, as we are producing the clocks ourselves, and the only part of the clock we will be ordering is the mechanism which we will be able to buy in bulk. We will also be able to deliver the clocks via postage/car delivery (if its in relative proximity) and therefore will hopefully have quite a low distribution cost. We will also be selling via market days which may incur no extra delivery charge.
Hosting
People

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Path to customers
- Word of mouth
- Posters around suburbs
- Announcements via school email/ school site
- Trade me
- Market day
- Retirement home sales (possible)

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What can't be easily copied or bought
- The uniqueness of the clocks

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single compelling message that states why you are different and worth buying
- Our product is different to other clocks because of the uniqueness of them. They will all be based off of different trees, and this means that the rings of the tree are different over all the clocks, along with the natural shape, allowing for whatever is purchased by the consumer to be completely unique. The different creations also allow for a variety to choose from, for example different types of trees, different ways to represent the numbers, etc. which allows
for the consumer to purchase a clock that they think is most suitable for their household.

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Key activities you want to measure
- Production time per clock
- Which channel is most effective
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List your target customers and users:
- 20-50 year olds
- Homeowners
- Parents
- People who often shop at farmers markets or support eco-friendly/bio safe initiatives
- People who like wooden "antiques"