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Question 1: What are the advantages and disadvantages for product endorsement companies?

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Question 1: What are the advantages and disadvantages for product endorsement companies?

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Question 2: How can companies create brand loyalty?

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Question 2: How can companies create brand loyalty?

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Question 3: Can you give examples of brand stretching?

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Question 3: Can you give examples of brand stretching?

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Question 4: Think of a cheap and an expensive idea for product launch

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Question 4: Think of a cheap and an expensive idea for product launch

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Question 5: What market segments do you identify?

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Question 5: What market segments do you identify?

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Question 6: What are good actions for companies who start to loose their market share?

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Question 6: What are good actions for companies who start to loose their market share?

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1.	Casino – Night Club – Hotel ( Successful)  
Cicatricure – Scars – Skincare products ( Successful)  
Walt Disney – Parks – clothes – shows ( Successful)  
Coca cola- LIGHT – ZERO- Oher flavors ( Successful)  
Coca cola – Stevia (Unsuccessful)

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Using an airplane for the delivery free testing of our product

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the idea of ​​the brand and its promotion strategy can be copied

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The loyalty of a customer can be generated through the good experience they have with the product or sometimes by the good price they get

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facilitate the entry of new products to the market and expand market share

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The loyalty of a customer can be generated through the good experience they have with the product or sometimes by the good price they get.

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HBO.
HBO Plus.
HBO Xtreme.
HBO Family.
HBO Signature.
HBO 2.
HBO Mundi.

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Have a good product that stands out from the rest, whether in quality, design or price. Using good advertising, which calls people to buy something new and unique.

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Have a good product that stands out from the rest, whether in quality, design or price. Using good advertising, which calls people to buy something new and unique.