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In the 1980, as TV companies increased their investments into movies the two industries started becoming more interdependent on each other.

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According to Storey (2017:112) people are more easily to purchase products on impose or necessaries by bombarding advertisements.

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Though Selfridges has developed it's ability to present creative window displays, it still has to achieve the reputation that Liberty has set for itself.

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According to Atwal and Bryson (2014:189), the recession shifted general public's focus from valuing economy to family, personal health and freedom.

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According to Storey (2017), advertising industry spends millions on encouraging people to purchase goods.

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Atwal and Bryson (2014:189) point out that the increase of people's attention to values such as health, family and freedom can be attributed to the slowdown of the economy in Europe.

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According to Storey(2017) advertising is a powerful culture industry that spends millions to influence others on what to buy.

According to (Atwal and Bryson, 2014:189) the stark reality of the economic slowdown in Europe has shifted peoples attention to other values and issues such as health, familu and freedom

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Storey (2017) argues that the advertising industry invests vast resources to facilitate consumerism.

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Storey (2017) states that the advertising industry uses persuasive measures to engage buying and selling while spending millions on this endeavour.