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Prunotto- simpler design but well executed

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Filippo  Berio
Gold colour gives an impression of luxury

Prunotto
Not very eye catching, fairly plain

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Filippo
Nice colour scheme
Simple packaging

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The organic packge is clear, as supposed to be. Bring the organic. Thr berio bring the classic as weel. I think both packges good, comparing different products.

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Pruntto
Very simple packaging
Very sleek

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Standard product at €2.29 per 190g
Use of gold and greens implies quality
Use of "Italian" to promote authenticity
Front side has busy with information and designs
Long ingredients list implies a lower quality

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Price point €4.61 per 130g
Packaging follows simplistic scheme
Use of natural green colour schemes, font scheme is simple, effective, highlighting organic element. Ingredients list is simple, short, highlighting organic concept. EU indicator also lends to quality perception