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place: online distribution / wholesaler
price: buy products online /special prices offers via networks
promotion: advertisement on digitals services/ influencers
product: more adequate to the needs and wants of consumers because the more specific information obtained/ online services

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PRICE:
-Cost reducing
-Price reducing
PROMOTION:
-Online promotion
-Web, social media, email marketing
PLACE:
-Harvesting online selling
-Eliminating physical massive purchasing
PRODUCT:
-More competitive, as the difference is more foreseeable.
-Huge importance to design and packaging.

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- Flight prices vary depending on your interest, using an algorithym

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- Flight prices vary depending on your interest, using an algorithym

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Provide 2 examples of how digital marketing may be used for each of the 4 Ps of marketing

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Provide 2 examples of how digital marketing may be used for each of the 4 Ps of marketing

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Product:
1. Online services or products (English online classes)
2. The same product (a book)
Place:
1. The website of the brand (Apple Store)
2. Wholesaler (Amazon)
Price:
1. Price online for a type of purchase (for example Booking when it says: "price available only for smartphones"
2. Online payment without registering every time (Uber)
Promotion:
1. Online channels (social media)
2. Promotion based on the cookies, the know what you like and send you promotion about it (when you are going to buy a phone)

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-In promotion, digital advertising. That means it is possible to show adds online

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- Netflix uses twitter as a tool to promote series

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- Netflix uses twitter as a tool to promote series

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-Companies can provide information about discounts and so, via email

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personal selling in relation to promotion

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personal selling in relation to promotion

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online promotion in prices

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integrated marketing program that  delivers superior value

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integrated marketing program that  delivers superior value

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Image that summarizes our perception of digital marketing.

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Image that summarizes our perception of digital marketing.

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Image that summarizes our perception of digital marketing.

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Find an image that summarizes your perception of digital marketing 

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Find an image that summarizes your perception of digital marketing 

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To which stages of the marketing process can digital marketing be applied?

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To which stages of the marketing process can digital marketing be applied?

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Provide 2 examples of how digital marketing may be used for each of the 4 Ps of marketing

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Provide 2 examples of how digital marketing may be used for each of the 4 Ps of marketing