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A seemingly endless stream of content—articles, photos, Instagram Reels, TikToks—floods our phones every day.

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A seemingly endless stream of content—articles, photos, Instagram Reels, TikToks—floods our phones every day.

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On YouTube alone, more than 500 hours of content is uploaded every minute.

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On YouTube alone, more than 500 hours of content is uploaded every minute.

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All of them have been viewed millions of times—some of them, hundreds of millions.

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All of them have been viewed millions of times—some of them, hundreds of millions.

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But, as it turns out, certain things are more likely to go viral than others. 

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But, as it turns out, certain things are more likely to go viral than others. 

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When your grandparents and even your parents were kids, people relied on newspapers, tv shows, magazines, or word of mouth to hear about things. 

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When your grandparents and even your parents were kids, people relied on newspapers, tv shows, magazines, or word of mouth to hear about things. 

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Then those friends share it, and so on. 

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Then those friends share it, and so on. 

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One of the first viral videos was "David the Dentist," in 2009.

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By the early 2000s, social media had arrived, and content spread even faster. 

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By the early 2000s, social media had arrived, and content spread even faster. 

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This explains why viral videos often make us laugh, smile, or gush with love.

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This explains why viral videos often make us laugh, smile, or gush with love.

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Social media started out as a space for people to connect with each other, to be creative, to have fun.

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Social media started out as a space for people to connect with each other, to be creative, to have fun.

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Still, most posts don't get much attention. 

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Still, most posts don't get much attention. 

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It analyzes what kinds of videos you've liked, commented on, or watched. 

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It analyzes what kinds of videos you've liked, commented on, or watched. 

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For example, the "For you" page on tik tok is run by an algorithm.

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For example, the "For you" page on tik tok is run by an algorithm.

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In other words, perhaps in the end what really matters isn't going viral at all.

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The algorithm is going to fill your "For you" page with cat videos. 

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The algorithm is going to fill your "For you" page with cat videos. 

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So if you've ever created a video or meme that hasn't racked up lots of likes or shares, its doesn't mean it wasn't special.