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Tracey Hennah Talks Content Strategy | PESO Model | Topic Clustering

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Tracey Hennah Talks Content Strategy | PESO Model | Topic Clustering

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Word on the digital underground is that traditional PR as we know it will soon be positioned as a marketing tactic while the use of the PESO model (widely used by PR professionals but not so much by marketers) will push further forward and take the lead. If you’ve not been privy to the PESO model, I’m keen to help you understand how I use it and its’ methodologies to craft content strategy and campaigns.

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Tracey Hennah Talks Content Strategy | PESO Model | Topic Clustering

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Hire the Best Digital Marketing agency in Auckland to Promote Your Brand 

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Hire the Best Digital Marketing agency in Auckland to Promote Your Brand 

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Do you want to reach out to your target audience and build trusted relationships with them? Yes? Then, you need to hire the most reliable digital marketing agency in Auckland. My Engine Lab understands your business specifics and your target audience to create quality content that leads to consistent engagement, audience growth, and sales. Visit myenginelab.com!

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Things To Consider Before Choosing Cloud Hosting Services

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Things To Consider Before Choosing Cloud Hosting Services

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Cloud computing is a general term that refers to any hosting services supplied through the internet. Hosted services often include databases, servers, software and analytics and other cloud-based computing tasks.

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Things To Consider Before Choosing Cloud Hosting Services

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Cloud computing is a general term that refers to any hosting services supplied through the internet. Hosted services often include…

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Content Strategy Method using PESO Model and Topic Clusters

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Content Strategy Method using PESO Model and Topic Clusters

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Word on the digital underground is that traditional PR as we know it will soon be positioned as a marketing tactic while the use of the PESO model (widely used by PR professionals but not so widely by marketers) will push further forward and take the lead.

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Content Strategy Method using PESO Model | Tracey Hennah

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The PESO model integrates digital marketing, public relations, and content creation into a dynamic base that amplifies the impact of any marketing campaign.

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We Are the Trusted Digital Experts for Business Growth

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We Are the Trusted Digital Experts for Business Growth

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MyEngineLab is the trusted name for a digital expert for business growth in Auckland. We help your businesses to get notices and convert leads with a simplified digital marketing roadmap. Get in touch with us for growth and strategy, brand identity paid media, and email marketing services.

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Lead generation is tough, whether you do it online or via person. Sending cold messages or emails and expecting people to schedule the time is hard, let’s face it.

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Generating quality leads is the greatest challenge for marketers. 61% of the marketer think that it is one of their key challenges which limit them from outperforming their goals. MyEgnineLab is a reliable lead generation digital expert in Aucklandto help reach your brand goals cross-platform.

Lead generation is tough, whether you do it online or via person. Sending cold messages or emails and expecting people to schedule the time is hard, let's face it.

But here is the good news: what if you could reach targets using a method that adds value to them.

Here in this article, we will provide you with some great ideas that will help you make the right communication with the prospects.

If you want to provide value in your content, you can reach out to the thought leaders in your industry or start from your own company.

Interviewing an expert to uncover their secrets will help the customer know that you can deliberate values and send advice from your content. In addition, it will help showcase your expertise and help you develop a reputation among your audience. If you want to increase engagement on social platforms, come to us as we are a social media marketing agency in Auckland.

Generally, review platforms have a strong presence in the organic results. Therefore, it presents a great opportunity to expand your brand and get noticed by the target audience.

You can ask people to leave reviews on third parties' platforms will help you make a strong SEO presence. Some of the common platforms could be Yelp and Google for local listings to help the target audience find you, and the good part is that you have to make an effort once, and your reviews will be there forever. SEO helps you outperform the competitor's keywords or the terms your audience is searching for. If you need WordPress development services in Auckland, MyEngineLab is the right place.

Offering a quick poll is a great way to learn more about your audience and gain their contact information. Here your goal should be capturing the lead in exchange for something valuable. Your goal is to bargain the quiz for the lead. It can be a very effective strategy if done right.

For such quizzes and polls, you could also take help from social media platforms like LinkedIn and Twitter.

Creating quality blog content has been the backbone of the lead generation strategy for a long time. It is the method the fill up the high-quality leads pipeline.

Content can work lead generation strategy, and you need to ensure that you put more effort into promoting the content than publishing it. Because if your content is not visible to the people, it does not matter how much content you produce. The foundation of content marketing is based on building relations with the right people. Here are some of the things you can keep in mind while making content

· Which problems you are going to solve for the customers?

· How can you differentiate from the competitors?

· Where does your target audience spend time?

· Which are the preferable medium target customers prefer to consume?

Conclusion

You can use any strategy to ensure that you produce quality content that is useful to the audience so that they can come again and again to your site.

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Generating quality leads is the greatest challenge for marketers. 61% of the marketer think that it is one of their key challenges which limit them from outperforming their goals. MyEgnineLab is a reliable lead generation digital expert in Auckland to help reach your brand goals cross-platform.

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Bring More Customers with Digital Growth Strategist Auckland

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Bring More Customers with Digital Growth Strategist Auckland

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MyEngineLab is the trusted name for a digital growth strategist in Auckland. We help your businesses to get notices and convert leads with a simplified digital marketing roadmap. Get in touch with us for growth and strategy, brand identity paid media, and email marketing services.

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3 Reasons Your Business Needs Content Marketing Services in Auckland

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3 Reasons Your Business Needs Content Marketing Services in Auckland

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A successful content marketing strategy helps build strong customer loyalty by emphasising the customer's attention. Businesses aim to create engaging content that helps build brand awareness, generate website traffic, and attract potential customers.

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A successful content marketing strategy helps build strong customer loyalty by emphasizing the customer’s attention. Businesses aim to create engaging content that helps build brand awareness, generate website traffic, and attract potential customers. You can hire reliable content marketing services in Auckland that help create relevant content for your business and track their efforts to bring a continuous improvement in their approach.

Let’s take a look at the three reasons your business needs content marketing services in Auckland:

Helps to Establish Brand identity

A content marketing agency creates high-quality content and an effective marketing strategy that helps carve a niche for your brand. Content such as blog posts, emails, infographics, and videos makes your brand stand out from the competitors. In addition, effective and engaging content enables the customers to remember your brand for a long time.

Reduces Cost

Outsourcing can seem a little expensive, but time-saving can lead to a higher return on investment. Content strategy requires highly experienced and dedicated personnel, and in-house content marketing services mean higher salaries, benefits, and operating costs.

However, clients can get additional benefits with partner discounts. Agencies usually work with leading marketing software providers to offer their tools at a lesser cost.

Sales Support

Every business wants to deliver value with a competent sales team. A business can hire content marketing services to create updated, relevant, and attractive content that helps achieve the business goals and gain their clients’ trust. Content marketing agencies work with salespeople to provide feedback and support; therefore, these agencies are more reliable and effective.

Wrap Up-

Good quality content can help lead generation and strengthen long-term relationships. A content marketing agency can help in establishing a powerful brand and achieve business success. If you want to create engaging, powerful, and effective content, My Engine Lab is the perfect destination!

My Engine Lab is a renowned SEO agency in Auckland that offers a wide range of high-quality services, including growth and strategy, branding, content, digital marketing, and other amazing services. For more information, feel free to visit myenginelab.com!

My Engine Lab helps you throughout your digital journey. We are popular in Auckland for our digital marketing, web design, social media, & strategy. View more posts

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4 Bulletproof Benefits of Hiring Content Marketing Services in Auckland

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4 Bulletproof Benefits of Hiring Content Marketing Services in Auckland

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Here in the post, we have listed 4 unique benefits of considering My Engine Lab’s content marketing services in Auckland. So, keep scrolling down to know the benefits of investing in content marketing.

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Here in the post, we have listed 4 unique benefits of considering My Engine Lab’s content marketing services in Auckland. So, keep scrolling down to know the benefits of investing in content marketing.

Advertisements are Everywhere!

Whether you are watching an interesting video on YouTube or reading your favorite blogger’s post, advertisements with titles like “Now become a millionaire with these easy 10 methods” or “These 4 facts about XYZ will surely blow your mind”, advertisements are something that has become harder and harder to run away from.

Amid all these annoying and unwanted advertisements, many genuine businesses have got an incredible opportunity to help their customers.

Welcome to the Amazing World of Content

Let’s get started with the four major benefits of hiring My Engine Lab experts for content marketing services without any further ado.

Because Google loves content.

You read right! Google is all about quality content. If you still don’t believe in it, open a new tab on your web browser and head over to YouTube and listen to Matt Cutts, the former head of webspam at Google, interviews where he answered about how to rank higher in Google results. Google believes in a great user experience. Obviously, high-quality content is one of the best ways to deliver that experience.

Because content marketing drives higher sales.

Boosting traffic is worthless if it fails to generate leads.

Cheer up: My Engine Lab SEO agency in Auckland can help drive more sales. Content marketing brings potential customers one step closer to your business, builds a relationship with your target audience, and helps you gain more leads.

Because it put sales on autopilot.

Content marketing helps change sales from forcing a client or customer to bring home the product to being a valuable resource when your clients or customers are prepared to buy from you.

Because it is less annoying than old-school marketing.

Well, no one likes interruption in the middle of their day by someone trying to sell them something.

Do you know that 40 percent of internet users already use ad blockers, and undoubtedly, the number isn’t going to drop in the upcoming days!

Moreover, spending big money on TV ads that interrupt your customers doesn’t prove a win-win situation. But content marketing lets you build customer relationships more effectively than other methods.

My Engine Lab helps you throughout your digital journey. We are popular in Auckland for our digital marketing, web design, social media, & strategy. View more posts

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My Engine Lab | You've got to love your website

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My Engine Lab | You've got to love your website

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Do you love your website?  Is it a streamlined, lead generating machine? Do your customers spend time with you on your site?  Let's talk about building your most valuable asset in the right way.

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My Engine Lab | You've got to love your website

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See Why People and Businesses Chose Social Media Marketing Agency in Auckland

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See Why People and Businesses Chose Social Media Marketing Agency in Auckland

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My Engine Lab is a trusted name in New Zealand for social media strategy, design, setup, planning, and management. Improve your business and get higher ROI with a social media marketing agency in Auckland.

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3 Reasons to Hire a Digital Marketing Company in Auckland

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3 Reasons to Hire a Digital Marketing Company in Auckland

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A digital marketing company helps create goals for your digital marketing strategy by analyzing the trends. Moreover, you don’t have to incur huge costs because some renowned digital marketing companies offer their services at affordable prices.

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3 Reasons to Hire a Digital Marketing Company in Auckland

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If you lack any of these aspects, you might need the support and guidance of a digital marketing company in Auckland. You can hire a digital marketing company with an experienced team to manage your online marketing needs to focus on the growth of your business.

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Building Rapport With your Customers Digitally

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Building Rapport With your Customers Digitally

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Deciding which communication channels to use is an important decision when designing a marketing strategy. Marketers need to understand their target audience and know which social networks they are active on to create relevant and targeted campaigns.

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In our digital and information era, marketers have access to numerous techniques and tools to help us connect with customers. As we do, though, we need to avoid inadvertently building virtual walls by prioritising how we develop long-lasting, authentic relationships with our clients. We must put humanism at the heart of what we do, trying different strategies, approaches and platforms to create deep and meaningful relationships in this digital-first environment.

It's good to consider the size and volume of your business before deciding on customer relationship-building techniques and tools. Each company is unique, and a one-size-fits-all strategy will likely leave you no further ahead and unnecessary budget spent. So, let's look at some practical and effective ways to build strong relationships with your customers digitally.

Be Social

Brands need to be active on social media at all times to build strong connections with customers. Gone are the days when a brand's social media manager could get by using scheduling tools such as Buffer or Hootsuite to promote a product or service - there needs to be real-time engagement.

Digital marketing is a two-way conversation. Engaging with followers on social media means being available to answer queries and create meaningful connections. Automating this aspect of digital marketing won't deliver the same results. Companies need to invest in a dedicated team member to review their social media and other digital platforms daily.

Stand For Something

Creating a unique brand personality will work to your advantage. Make sure that your social media pages reflect the image you want to put out there. Inject your voice, values, mission, and opinions into the brand.

When potential customers reach out to you on social media, make sure your responses are human and don't seem automated. Be helpful, open, and focused on solutions. And, don't forget to ask for feedback so you can improve; if clients are dissatisfied with the interaction in any way, they're not likely to reach out again. Use the insights from their feedback to do better.

Have A Consistent Voice

The key to staying authentic on platforms teeming with competitors is consistency. Have a set of brand guidelines in place for anyone interacting with customers digitally. This will ensure that your tone of voice stays consistent even if you have more than one person managing your digital presence. Take a stand for the causes you believe in, whether a social movement or a charity. This way, you can lend your voice to a worthy cause while staying consistent with your brand roots.

Highlight Your Followers

Authentic relationship-building starts at a follower level. Make your followers feel seen and heard by turning them into the heroes of your social media, email, website and more. An effective way to do this is through user-generated content. Share your followers' reviews, unboxing videos, how-to guides, testimonials, and compilation videos featuring your brand. Be sure to tag them so they can re-share their content with the world. Making user-generated content a part of your digital marketing is a sure-fire way of sparking interest and creating engagement.

Choose The Appropriate Channel

Deciding which communication channels to use is an important decision when designing a marketing strategy. Marketers need to understand their target audience and know which social networks they are active on to create relevant and targeted campaigns.

Choosing the right communication channels is crucial when it comes to effective client communication as well. You need to understand your client and find the most appropriate channels.

Be On The Right Platforms

The most effective way to promote your brand online is by becoming active on platforms that your customers already use. Apart from the usual social media giants, it's a good idea to shake things up and try some of the less frequented platforms like:

Clubhouse: Clubhouse is a new, audio-only social platform that's making waves. Becoming active on this platform is a great way to boost thought leadership in front of a targeted audience.

Facebook groups: Most of us are on Facebook already but may not be making the best use of Facebook groups. These groups are a great way to cultivate relationships. You could even create an intimate space for your VIP customers to connect with both your brand and one another.

TikTok: This short-form video platform is ideal for youth-targeted B2C brands. It involves filming quick, impactful videos that get your message across.

Reddit: Being active on Reddit is a great way to build an authentic following for your brand. Find a subreddit on your industry or niche and answer user questions instead of promoting yourself directly. When you educate and deliver value, users will start to recognise your expertise.

Redefine Your Website To Be An Educating Website

Take a good hard look at your website and gauge if it serves customers at every stage of their purchase journeys. Check if it does a good job of answering their questions and providing solutions. Your website should have all the information a prospect needs to trust you and your organisation. Use the right digital tools that help your customer and provide you with feedback to advance your understanding of their challenges.

Build A Community

The first step to building a community is understanding where your customers spend their time. While millennials seem to be more active on Instagram, Gen X spends more time on Facebook and Twitter. When planning your social media strategy, focus on the platforms frequented by your target audience.

Keep Your Gates Open

When you put yourself in your customer's shoes, it's easier to understand what they're looking for from your brand. Respond to their queries and communicate with them on all your digital platforms. Provide them with multiple channels for interacting with you and use a genuine, human voice.

Automate And Optimise

Technology moves fast. New tools and techniques to connect with your clients are being continuously churned out. It's essential to keep up, or you run the risk of getting left behind. Seek ways to optimise and automate your communication efforts continually.

Final Thoughts

New Zealand's economy may be comparatively small in the global marketplace, but it is highly developed. We have access to many competing brands and are exposed to innumerable promotional messages every day. Because of the vast amount of clutter that exists, the digital marketing landscape feels saturated. Amidst this proliferation of data, machines aren't reducing humanity's role but are giving us the tools to amplify it. Digital content is the currency for rapport and building relationships, but brands must be human, transparent, and wholeheartedly present to build genuine digital connections with their customers.

Change has never been this fast with consumer evolution and digitally native young people. However, many brands blindly follow each other and operate from the same playbook. We need to realise the value of creating workplaces that inspire and use digital platforms and tools to enable connectivity within teams and your people.

Whether you run a B2C, B2B, or B2G company, prospects are still people. Making sales is still ultimately all about P2P, people to people. Always keep the 3Cs of creativity, collaboration, and quality conversations in mind. To succeed in such a competitive arena, marketers need to be forward-thinking and move with the times. This way, they will attract the right followers, build relationships and grow their business simultaneously.

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Building Rapport With your Customers Digitally - My Engine Lab

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In our digital and information era, marketers have access to numerous techniques and tools to help us connect with customers. As we do, though, we need to avoid inadvertently building virtual walls by prioritising how we develop long-lasting, authentic relationships with our clients.

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I've come across one too many companies who thought their digital assets were fully optimised and ready to generate traffic when they weren’t, despite having paid thousands of dollars for it. I want to share and help demystify the art and science of organic SEO.

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Are You Looking for Storytelling Content Marketing in Auckland?

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Are You Looking for Storytelling Content Marketing in Auckland?

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Get your brand messages across and capture the audience's attention with storytelling content marketing in Auckland. We have a team of experienced writers who can write consistent messages so that your audience will remember you.

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3 Reasons to Hire a Digital Marketing Company in Auckland

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3 Reasons to Hire a Digital Marketing Company in Auckland

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My Engine Lab is one of the leading seo companies in Auckland that works with your business to define your vision, design a strategy and improve your business outcomes. They also offer growth and strategy, branding, digital marketing, content, and many more services. For more information, visit myenginelab.com!

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Is your Ecommerce Brand Ready for the Holidays?

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Is your Ecommerce Brand Ready for the Holidays?

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As the conventional New Zealand shopping season has expanded, it is unwise for businesses not to take advantage of the buying frenzy in the last quarter of the calendar year. Competition online is fierce, but a well-crafted marketing campaign can help you reach your goals. If you’re reading this, you may have been a little slow off the mark getting your holiday campaign started this year. Here are the foundation pieces for pulling together a successful holiday campaign when you’re short on time.

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The holiday season is nearly here, and with an ever-increasing number of New Zealanders shopping online, is your digital storefront in order? With less than two months to the kick-off of the biggest four days of shopping of the year (Black Friday through to Cyber Monday), there is still time to get your marketing ducks in a row to carry out a wow-worthy holiday campaign. Not sure investing in a solid marketing strategy for the holidays is worth your time? Paymark figures show Black Friday spending in 2020 exceeded Boxing Day spending by $100 million. Boxing Day was traditionally New Zealand's largest day of spending, but in recent years Kiwis have embraced the shopping holiday that originally started in the US. And in 2021, the numbers continued to increase: "Looking across the pre- and post-Christmas period, annual spending growth for [our] core group of merchants for the five weeks ending Sunday 27 December was up 5 per cent on last year, which included a strong start over the Black Friday four days of sales," Paymark said.

Want to Kickstart your holiday marketing campaign but short on time?

As the conventional New Zealand shopping season has expanded, it is unwise for businesses not to take advantage of the buying frenzy in the last quarter of the calendar year. Competition online is fierce, but a well-crafted marketing campaign can help you reach your goals. If you're reading this, you may have been a little slow off the mark getting your holiday campaign started this year. Here are the foundation pieces for pulling together a successful holiday campaign when you're short on time.

Perform a Marketing Audit of What Has Worked in the Past

If you haven't yet come up with a marketing idea for the holidays, leverage the data from past campaigns so you can understand what drove sales last year and the year before. If you want to grab a share of the million-dollar pie, this is the one time of year that it is crucial to understand what makes your customers tick, and what drives them to buy from you during the holidays. Assess your past holiday social media marketing, email blasts, and website landing pages - identify what worked. You might see a trend toward humorous copy, nostalgic video content or maybe a quirky user-generated campaign - what you discover will, of course, be different for every brand. This retrospective should help you craft this year's campaign.

Drive Sales with a Strong Email Sequence

Use email to get in front of your most loyal customers early and start a new relationship with potential customers. Commerce Media Platform Criteo has found that consumers who buy from your website for the first time over the Black Friday to Cyber Monday 4 day weekend take on average 41 days beforehand to investigate what they want to purchase. Brands need to promote their big sales with that window of consideration in mind, so that consumers have a copious amount of time to prepare to shop. Make sure your email marketing strategy is fine-tuned for collecting new emails, and drop your new subscribers into the sequence so that they are made aware of your upcoming sales. A few other tips for emails:

Irresistible subject lines help with stellar open rates

Alleviate online gift-giving fears with clear order deadlines and delivery timelines so that your customers know your products will arrive in time for the holidays

Tweak your landing pages so that links in your emails arrive at a dedicated page to buy exactly what your email is promoting

Once the holidays are over, don't forget to continue to nurture your customers through email so that they are loyal buyers all year long

Use Micro-Influencers to help multiply your efforts

Micro-influencers are the more accessible version of the Kylie Jenner's of the world. With a smaller following than big influencers (but still rather large!), they make a living collaborating with brands and have grown an engaged following in a specific niche. For brands, their ability to tap into a targeted demographic is gold. You can search relevant hashtags on Instagram or for bloggers fitting the demographic you want to target and contact them directly to collaborate for the length of the campaign or a one-off. When searching, keep in mind that a micro-influencer will generally have accounts with a following of between 10,000 and 50,000.

Social Media for the win

In part because of people being home more, time online has increased. More time scrolling the Gram and reading through the Newsfeed means that you can't ignore social media as an integral part of your Holiday digital marketing campaign. If I can offer one piece of advice, try and bring a little levity and humour to your social campaign - of course social media isn't standalone, so this is actually an overall campaign tip. The world is navigating some pretty rough times. One way you can stand out and cut through the noise is to create engaging content that will make your audience laugh, smile or feel an emotion different from the ones of uncertainty we are dealing with on the daily.

What About Paid Media for the Holidays?

With more and more brands either increasing their media spend or deciding to rev up their paid social media activity for the holidays, be prepared to pay more. With more brands competing for the same audiences, it's a given. Paired with your organic social media content, a media buying expert will be able to bring together your landing pages, email strategy and influencer strategy to further amplify your reach and bring customers to your ecommerce shop. Facebook ads, Instagram ads, any ads at all are not for the faint of heart over the Holidays (or light of wallet!) but if done correctly can be great for the holidays and beyond.

Bonus Tip: Win-Back Sales with Abandoned Cart Emails

The savvy marketer has abandoned cart emails running year-round but, if you don't, the holiday season is a good time to set these up. Ecommerce platforms like Shopify offer easy-to-use templated abandon cart emails to remind people who visit your website what they left behind in their cart. Email and SMS Software Platform Klaviyo disclosed that businesses using abandon cart emails recover 3-14% of potentially lost sales. With those stats, even though abandon cart emails aren't specifically a holiday marketing strategy, we still think they're worth mentioning so you can maximise your holiday sales. If time is not on your side, remember to keep it simple. Get to the core of what it is you're offering and how it solves your audience's problems, then get creative. Don't stand by to wait and see what happens over the next month or two, put your plan in place, roll it out and be prepared to pivot. The good news is, because your shop is online, the pivot is more than possible.

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Is your Ecommerce Brand Ready for the Holidays? - My Engine Lab

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The holiday season is nearly here, and with an ever-increasing number of New Zealanders shopping online, is your digital storefront in order? With less than two months to the kick-off of the biggest four days of shopping of the year (Black Friday through to Cyber Monday), there is still time to get your marketing ducks in a row to carry out a wow-worthy holiday campaign.

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What Marketers Need to Know About Digital Growth Marketing

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What Marketers Need to Know About Digital Growth Marketing

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If you are looking for the answer, what is digital growth marketing? Then keep reading; this post is for you. You will get all answers to your questions about digital growth marketing.

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If you are looking for the answer, what is digital growth marketing? Then keep reading; this post is for you. You will get all answers to your questions about digital growth marketing.

Growth marketing is a trending topic in tech these days. Digital growth marketing is a data-driven approach where the marketing department of any company uses different tests to optimize the results. As tech companies are growing rapidly, the growth of digital growth marketing services is also emerging. Get in touch with us if you are looking for a trusted partner for digital growth marketing in Auckland.

· Click-Through rate

· Conversion rate

· Increase monthly active users

Most companies out there use traditional marketing tactics. Traditional marketing often focuses on leveraging television, radio, or print as a medium to convert and target people. In the hyper-competitive environment using only traditional marketing may get enough results. More and more consumers rely on digital channels to make their next purchase. So, start a conversation with us if you look for SEO services in Auckland.

Comparing traditional marketing to digital growth marketing offers a broad approach to reaching the target audience and maximizing your retention levels. Here is the quick different traditional and growth marketing

More focus on non-digital channels

Focus on converting users

An old form of marketing

It uses both digital and non-digital channels

More focus on retaining and converting customer

The newest form of marketing

Though Digital Growth Marketing is not a sure-shot formula for success and does not guarantee overnight success. It is important for any company seeking sustainable growth. It relies on the best preparation, execution, analysis, and revision practices.

By setting smart goals, your team can get to know what is they are working towards. If you set up goals that are too ambitious, then it may be seen as unrealistic; however, aiming for a too low goal may sound like you lack vision. It is better to start with the end goal and then plan backward. Find out what steps will help you reach your goals. Your goals should be smart means they should be specific, measurable, attainable, realistic and time-bound.

There are no hard and fast rules while making your digital growth plans. The most important thing that will help you win the battle is flexibility. Though some individuals may sound a bit awkward when they change their perspective, but they can help you change their view on the whole concept. For example, a few years ago, reciprocal linking was one of the most common techniques to use backlinks. Two companies would agree to exchange the link, but it no longer works. The algorithms of Google have become smarter, and they can easily detect it.

The pace of the digital environment and consumer behavior is constantly evolving. As a result, it has made it more difficult for the marketer to stay on top of marketing, and brands and consumers can connect.

One-way marketers can stay ahead is through controlled experiments. They can continuously conduct tests on new channels with creative strategies and personalized formats to find approaches that work.

You don't have to rely on one strategy for your business; instead, diversify a smaller portion of expenses to various growth strategies.

The Bottom Line

Your growth marketing strategy should be based on an analytical approach, and you should be willing to act on your finding or even learn from your failures. Luckily My Engine Lab is the trusted search engine optimization service in Auckland to help you make the perfect growth marketing strategy.

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What Marketers Need to Know About Digital Growth Marketing

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If you are looking for the answer, what is digital growth marketing ? Then keep reading; this post is for you. You will get all answers to your questions about digital growth marketing. Growth marketing is a trending topic in tech these days.

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Accelerate Your Business with Digital Experts for Business Growth 

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Accelerate Your Business with Digital Experts for Business Growth 

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If you are looking for digital experts for business growth, look no further than My Engine Lab. We help our clients with our years of experience and creativity. In addition, our digital experts will develop and implement strategies that will help you achieve business goals across different platforms.

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A new kind of business – B Corporations – balancing purpose and profit

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A new kind of business – B Corporations – balancing purpose and profit

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In the last decade, more and more organisations have started on the journey of merging their business approach with environmental and social goals. As a result, the lines between the private, public and social sectors have become increasingly blurred. This trend has led to an uptick in sustainable businesses, community development and company social responsibility.

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A new kind of business - B Corporations - balancing purpose and profit - My Engine Lab

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Unlike conventional businesses, B Corporations don’t prioritise financial profitability. They focus on a triple bottom line to achieve profits in ways that are better for people and the planet. B Corporations, or B Corps, make decisions that positively impact their people, customers, suppliers, comm…

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Promote Your Brand by Hiring Social Media Marketing Company in Auckland 

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Promote Your Brand by Hiring Social Media Marketing Company in Auckland 

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My Engine Lab is a reliable social media marketing company in Auckland that helps you in reaching out to your target audience. We manage end-to-end paid social media and search engine marketing strategies. Get in touch with us to hire our services!

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5 Reasons to Hire My Engine Lab as a Social Media Marketing Agency

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5 Reasons to Hire My Engine Lab as a Social Media Marketing Agency

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If your business is looking for an effective way to increase brand awareness and connect with the target customers, then social media marketing can be the perfect marketing tool for you! My Engine Lab is a social media marketing agency in Auckland which has an experienced team that manages your online marketing needs so that you can focus on running and growing your business.

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If your business is looking for an effective way to increase brand awareness and connect with the target customers, then social media marketing can be the perfect marketing tool for you! My Engine Lab is a social media marketing agency in Aucklandwhich has an experienced team that manages your online marketing needs so that you can focus on running and growing your business.

A business can reach out to its customers and increase revenue by utilizing social media marketing. Marketing your business on social media requires careful planning, setting a goal, testing, and a clear idea of how you want to reflect your brand's image.

Here are the five reasons to hire My Engine Lab as a social media marketing agency:

My Engine Lab is a social media marketing agency that makes your advertisements more impactful by creating a proper campaign structure tailored to your business. You can consider hiring My Engine lab as they have the relevant experience in splitting off a brand campaign and organizing products or services so that a business can achieve its desired return on investment.

One of the benefits of working with My Engine Lab is that they constantly optimize their campaigns. Social media platforms usually offer new best practices, advertisement types, formats, and options for advertisers. As My Engine Lab offers seo services in Aucklandandworks with various businesses, they always find new ways to optimize campaigns and improve performance.

A social media marketer needs to conduct testing for success. Whether it's small tasks like adding captions to a video campaign or bigger projects, My Engine Lab always tests ways to enhance campaigns. My Engine Lab also provides the benefit of applying what's learned from other clients' tests to your business campaigns. Testing campaigns is important for every business owner to understand their target audience better and orient their business and goals around them more.

Social media advertising is a valuable tool to increase sales in this digital age. However, investment in high-quality creativity, attention to detail for every aspect of a campaign and rigorous testing does not guarantee success. My Engine Lab helps you be successful by considering all the elements and properly balancing them against the budget and priorities of your business.

You can help your business succeed in social media marketing by hiring My Engine Lab, an expert social media marketing agency in Auckland. My Engine lab can help you increase efficiency, improve performance, and optimize campaigns. For more information, visit myenginelab.com!

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5 Reasons to Hire My Engine Lab as a Social Media Marketing Agency

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If your business is looking for an effective way to increase brand awareness and connect with the target customers, then social media marketing can be the perfect marketing tool for you! My Engine Lab is a social media marketing agency in Auckland which has an experienced team that manages your online marketing needs so that you can focus on running and growing your business.

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Develop Unique and Engaging Content by Taking Video Content Services in Auckland 

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Develop Unique and Engaging Content by Taking Video Content Services in Auckland 

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At My Engine Lab, we develop unique engaging content marketing that builds awareness and cultivates advocacy. From creative copywriting, and engaging photography, to providing video content services in Auckland, our passion is storytelling and we truly believe it all starts with great content!

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There are many brands, and they all have different approaches to promoting their brands. The best way to select your brand strategy comes by understanding your brand’s true identity and what it defines. My Engine Lab is a trusted partner for digital amplification and brand marketing services in Auckland.