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A reference for the Malaysian locals

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Through the visuals of this ad which is very sensual, it implies using said fragrance will amplify your own sex appeal.

I believe most cosmetics fragrance brands use a sexual appeal in their advertisements because it empowers women or men and encourages them to purchase the product but it isn't always the case.

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Sticking Together, No Matter What Tsuruya Japan Ad

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Sticking Together, No Matter What Tsuruya Japan Ad

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https://www.youtube.com/watch?v=K-TYsAHbb18

Uses skits, exaggerating performances, but most importantly "extreme" scenarios to make you guess what they are trying to promote.

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Sticking Together, No Matter What Tsuruya Japan Ad

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This ads uses humorous appeal by modifying the tabasco sauce into a fire extinguisher to show that it is really spicy.

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The text of names, parents, friends and family gave a sense of inclusion for people while drinking the beverage.

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As we all know that WWF has always been promoting the importance of saving the planet, I believe this ad brings out the fear appeal that shows if human are still ignorant towards the reality of climate change, the picture above might just be the future evolution of human nature.

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Uses the prostatic leg to indicate the damage done after drinking and driving. And, the quote to show the damage done to a human is much more permanent than a car's.

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I feel that this advertisement makes people feel fear as I think that fear of losing the wild animals and natural habitat motivate people to take action and help save the forest.

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This ads uses adventure appeals where people will feel enthusiastic after using their products. The ads shows that nothing is impossible after using their products.

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PETA-People for the Ethical Treatment of Animals

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PETA-People for the Ethical Treatment of Animals

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This ad is pretty interesting, it is from a animal rights program based in the US. From this ad you can clearly see that they are trying to pull the heart strings by showing you that animals are NOT testing subjects (by using a human) to show a more extreme example.

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This advertisement is trying to send out a message to emphasise on the evil thoughts  an abuser can have. The lamp has a shadow looking like a hammer to indicate danger, applying 'fear' onto the audience when viewing the advertisement.

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The humorous appeal in this advertisement gives viewers a happy feeling which they will remember when choosing their choice of chips the next time they go shopping.

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Burger King sponsored the lesser known Stevenage F.C. in FIFA 20 and advertised the challenge to players to use the team. Appealing to consumer's emotional tendency to root for the "underdogs", the campaign successfully turn an unknown football club into the most used team in the game, along with providing plenty of publicity to the fast food chain.

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Strong is beautiful indicates a feminine appeal as women can show their strength not only men. The visual also further explains that it is targeted for women.

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This is a bandwagon advertisement as it says that this is the brand most dentists and hygienists use, and the consumers should also get on that bandwagon.

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This is an ad that indicates the fast internet speed provided by their company. So consumers will be getting the movie fast and watching an HD movie by signing up for their service. At the same time, they did use a famous scene in the 'Titanic'.

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this advertisement has a strong adventurous appeal, as a biker is doing stunt from dubai's tallest buiding. Slogan is "VICTORY IS BEYOND FEAR"

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Mountain Dew X Hrithik Roshan | Bike Stunt at Burj Khalifa | Dubai | Darr ke aage Jeet Hai ||

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This ad references the current unemployment rate that is worrying students and their parents.

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This ad uses emotional marketing to forge a new connection with the public, brought life insurance to the forefront of people’s minds, and prompted people to engage with the company’s ethos and culture.

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Jeep emphasises adventure as an important aspect of their brand. This ad entices consumers to become members of the brand’s club for an adventurous and interesting journey.

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THIS ONE!! Is immediately captivating and is humorous because instinctually the word we assume is D*CK, it's irrelevant to the product that its trying to sell, but catches your attention instantly.

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This ad is trying to appeal to the male audience, the milk in question is a protein milk which helps build muscles. If you are a REAL man you are going to go for and drink this milk, having the words men in the ad also shows who it specifically for.

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Wendy's Subtly Throwing Shade To McDonald's

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Wendy's Subtly Throwing Shade To McDonald's

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Wendy's is known for its fresh meat patty whereas McDonald's uses frozen meat patty. This is when Wendy's took the opportunity to expose and make fun of McDonald's while using the famous phrase from Avengers: Infinity War.

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It tells the story of a man making small acts of kindness to the people around him. This ads remind people that we can receive what money can't buy such as happiness and kindness by contributing a little effort to the people around.

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"Unsung Hero" [ภาพยนตร์โฆษณา ปี พ.ศ.2557 ] [Official TVC 2014: Thai Life Insurance]

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It persuade people to buy by making people feel that it is popular and make they feel like they are missing out if they don't be a part of the trend.

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The statistic "No wonder one is sold every 1.7 seconds" indicates that a lot of people buy it and the people who see the advertisement should buy it too to experience what other people feel towards the product.

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this ad refers that the car is ready for anything anytime, and it is the perfect buy for people who are spontaneous and adventurous

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The concert inside the headset, with cute and funny characters formed into a small concert to show the small world in the headset

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Apple's Appeal to Fear on Privacy and Information Tracking

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Apple's Appeal to Fear on Privacy and Information Tracking

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This ads highlights the importance of App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.

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This ad makes people realised the sexism thru out human history by doing a search and list of how women is differ and the sexism side towards women

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Popchips promotes its low-calorie chips by comparing them to two other common types of chips on the market.

It promises consumers they can eat more and stay within the 100-calorie limit, without suffering the unhealthy effects of fried chips or the bland taste of kettle chips.

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Well if you look through the first 10 seconds of this ad I'm sure you know they're using sex appeal to attract consumers to purchase this perfume. Well, I personally think it doesn't just promote that this product makes you "smell" attractive, but also promotes the beauty of women and by using this perfume you or anyone can inherit women power.

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Fragrantica: Dior J'adore the New Absolu

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This ad is funny, relatable to those who drink coffee to stay awake. It make consumers laugh and create an emotional link with the product.

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As the mascot of McDonald's is a clown, Burger King took the chance to diss their competitor in a very simple ad to convince audiences that Burger King is better. The use of the word 'clown' to describe McDonald's can be seen as humorous to really describe McDonald's as a joke, while the phrase "DINE WITH A KING" convinces viewers that Burger King is just a better restaurant.

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Food Advertising
This sourness makes people's nose, eyes and mouth twisted in one piece

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They are creative in changing KFC to FCK.

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The sentence of "over a million Australians have already tired oral-b toothpastes" shows that a lot of people are using it. It makes people feel that they are the only ones that did not use this product

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This is a chocolate advertisement.I think this video, it shows the power of hunger, and there's a before and after after eating a Snickers bar.Make it easy to remember the slogan:"You are not you when you are hungry."

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Every Snickers Chocolate Ad ever | Snickers commercial you are not you when you are hungry

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This ad strongly focus's the numbers on how it has less calories than regular fries.

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These perfume ads are designed to attract women to buy, but they also convey that women can better attract men's attention when they use the product

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I think this appeal more to the sexual aspect because you have two woman with cherries, which is the flavor of the drink. Though there are no sexual innuendos specifically just having the image of the woman associated with alcohol, it seems sexual, no?

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Calvin Klein Jeans has a long history of sexy men and women being their ambassadors to express the sexiness of the brand and it has been iconic since then.

This ad shows a man and woman in a compromising position showing that jeans can be sexy too ;)

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This lego advertising conveys a sense of empowerment to turn dreams into a reality. The clear connection is that Lego helps children imagine and work toward a better future.

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Wow good hair shampoo 💯

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PETRONAS ad for Chinese New Year 2016: Rubber Boy

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PETRONAS ad for Chinese New Year 2016: Rubber Boy

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This advertisement drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness. For many people, this ad hits hard because a majority of them could relate to it or might have been in a similar situation.

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#PETRONAS Chinese New Year 2016: Rubber Boy

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This perfume advertisement shows the unique flavor of women. Perfume is not only pleasing others, but also pleasing themselves and attracting themselves.

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Public Service Announcement
A combination of environmental destruction and animal silhouettes

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The use of vines from the surroundings to symbolise the nose hair that is not trimmed. Which makes the advertisement look silly.

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This ad shows how good Volkswagen's Parking Assist technology is. Even a hedgehog can "park" safely between the goldfishes by using their Parking Assist technology.

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The above ad targets women and is showing their product suits different body type.

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this body spray ad looks sex appealing as a guy is spraying on his body and its fragnance is attracting the female angel fallling for him.

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Does this fall under sex appeal or humour. Anyways, very straightforward, you get the joke, it's extremely simple and an innuendo is used to attract attention.

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This is an advertising by WWF about air pollution. The tagline of the ad had raised the awareness of how fresh air are important to human.

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It says: "3 Million smokers worldwide have changed. When do you change?"
So it says how many already chaged from a regular cigarette to an e-cigarette and will make the audience think they will miss out.

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llao llao's take on utilizing the controversial incident at the Oscars. (Will Smith slapping Chris Rock). llao llao edited Their brand as Will Smith and the Copycat as Chris Rock (which became a trending meme)

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Humouring consumers by appealing to how cheap the product is and something you would much rather have consume in comparison to a salad that costs $15-20

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KFC mispelling their famous brand and logo to "FCK" definitely caught the attention of many people. Along with the 'hidden' apology letter at the bottom to customers that came all the way to KFC and found out that it was closed. Now, the mispelling makes perfect sense.

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This print ad gives a nod to the famous Star Wars quote "Luke, I am your father." and offers a humorous twist. The joke is in line with their tagline and is simple and sweet (pun intended).

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Showing a baby chair and their condom with the differences of prices makes people felt scared of having a baby by having s3x so that they would use their condoms.

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Uniqlo designs different styles of clothes according to the dressing style of different people

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Heinz prompted consumers to draw what they think "Ketchup" is, without indication of the brand (or at least thats what they tell the public), consumers automatically include Heinz's package an logo design in their drawing. Essentially, the brand is able to bank on the iconicism of the popular condiment instill FOMO into non-users.

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This advertisement refers that life will be so much more wonderful if this product is used, thus this is a potential appeal ad.

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Most of the Red bull commercials are in situations where people are about to attempt some adventure and a sip of red bull will replenish their energy and complete the adventure.

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Red Bull Gives You Wings — World of Red Bull Commercial

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I believe the sex appeal approach is used her to make woman think they will feel sexy and  good about themselves when they wear it.

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Jenn has always left the audience strong impressions by creating extraordinary creative scene. Through this ads, audience got to remember the tagline of the burger which is " Golden, golden, golden".

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Kinder Joy's advertisement is specifically targeting young boys and girls with the stereotypical display of toys. The packaging is also in stereotypical colours of girls liking pink and boys liking blue.

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This ad is representing bandwagon type pf propaganda. It attracted people and try to influence people's decision by telling them to be like everyone else and try their brand.

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Not all the advertisements model need to be thin and tall, lululemon choose the normal person to take advertisements can show more realistic truth about this align trousers,.

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It speaks directly to men.

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L'oreal takes up a more subtle approach when advertising through this campaign by focusing the purpose on spreading the message of women deserving equal job opportunities, addressing feminism movements.

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Public service ad above aroused the fear of a damage consequence of driving while talking by using the daunting and realistic visual which is blood splashing out from the phone.

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This is an ad by Calvin Klein during their 2016 Spring campaign. The campaign's tagline was I ___ in #mycalvins with different images filling in the blank. This ad above shows that the model is squeezing a grapefruit which might seem like its nothing, but if you look closely, sex appeal does actually apply in this ad.

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By showing their brand charm through perfect men, they attract more people to buy.

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this pakistani ad gone viral worldwide as it shows emotional connection of families, it basically describes how two brothers who are abroad for study and one of them misses his family during ramadan eid, elder brother cooks for him,

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Shan Masala's emotional Eid abroad ad has gone viral

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This is a poster from WWF. It cleverly designs the bottom part of a mineral water bottle as a missile, making people clearly feel the harm of plastic to the ocean, making people feel afraid and making people reflect that it is everyone's responsibility to protect the Marine environment.

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#PETRONASCNY 2006: My Son (Yew Yu Pheng 0348359)

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This ad about a group of old ladies who are chit chatting and showing off how successful their children are. There is an old lady who doesn't show off at all, but only her son come and fetch her for a trip. While the other old ladies, didn't seen their children for a long time.

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As we all know, 'Just Do It' is Nike's famous motto. However during the Black Lives Matter incident, Nike posted this picture. This shows the seriousness of the issue and the how Nike cares for the public as well.

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I believe that in the advertisement it is showing that coca-cola is way to nice to try which caused the penguin to steal it from the man.

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Michelin Ads captures fear for the supposed target audience of fathers who drive cars and have the purchasing decision of acquiring tires. Fear is portrayed through emphasising the importance of safety for the family.

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Snickers you're not you when you're hungry ad 

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Snickers you're not you when you're hungry ad 

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In this advertisement, it shows an old woman attempting to play american football and proceeds to get tackled to the ground which to some may find it humorous. She then gets up and eats a snicker bar which then cuts to her turning into a fully grown man.

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Snickers Commercial - Football - You are not you when you are hungry

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Rather than boasting all of the chemicals in their disinfectant sprays, Lysol pulls on the heartstrings of their customer base of mothers by promising that they “protect like a mother”. This message empowers mothers and validates all that they do, which likely positions the brand as one that mothers can trust. It’s a smart yet simple move to build trust and loyalty in their customers.

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Fragile Childhood’s anti-alcoholism Ad: Monsters

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Fragile Childhood’s anti-alcoholism Ad: Monsters

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https://www.youtube.com/watch?v=XwdUXS94yNk

For a child, a monster can be real. This ad is a Finnish non-profit founded in 1986 and aims to help children who have suffered at the hands of parents' alcohol abuse. Their point is unsettling and clear, even if you don't agree with the message: children are affected by parents' alcohol abuse. The only slogan in this Ad stands out the main value of the advertisement:
"How do our children see us when we've been drinking"

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This ad shows that a girl has no shape basically saying that a girl can be in any body shape or size they want without being judge by others.

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Simplistic design with white space to draw audiences attention to the image. The ad uses shoes to symbolize running (the most basic form of excercising) and designs it to take the form of kidneys. Impactful and meaningful.

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After the very controversial advertisement by the brand itself, Libresse has seize this crisis as and opportunity to promote their new campaign- Know your "V" . I would say they're timing of this ad was precise and smart thinking

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This is an  advertising for Women's Day telling women to do the right thing and love person.

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This human's leg is hurt, but we can't see the bones and fleshes inside. It looks more like a crashed car. This reminds people to drive safely because accident not only happens between cars.

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This is a limited time campaign of Coca-cola that allowing customers to have their personalised Coke bottles. This kind of scarcity appeal will make people rushed out looking for their names or family and friends’ names as gifts or souvenirs.

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This is an advertisement created by The Ad Council in the USA in order to promote inclusivity in the world.

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This Mitsubishi ad visualises that a ride in a Mitsubishi car is just like being on an adventure on a mountain.

Majority of car companies use the adventure appeal to advertise themselves. Using visuals of the outdoors to imply  the sense of adventure.

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This road safety advert shows a car smash through a wall and kill a classroom of children. The video starts with children at school playing ,whilst a man grabs his breakfast at home and heads out in his car. As the children play in the park, we see the man lose control of his car and crash through a wall. However, on the other side of the wall are the children.

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Too much? Shocking speeding advert shows children getting crushed by car

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In this advertisement it shows that the boy is starving which it is sad and emotional.

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Volkswagen makes use of the fear appeal without being overwhelming. It uses text message to show that driver might be in wheelchair if they text and drive.

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Decorate the bottom of the bottle in the shape of a tomato.

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The statistics emphasises how serious the issue is hence viewers have a stronger feel of concern and awareness towards this message.

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This advertisement shows the goods through models' graceful posture and perfect posture, which undoubtedly makes people who see this advertisement feel that they will become as sexy as long as they wear it.In this case, no matter men or women, they will be excited when they see the advertisement, which has achieved a good advertising effect.

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There's an ad for an Easter at a zoo where critters are re-hatched from eggshells