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I talked to my daughter about this topic (in the car, so there's no real image, only audio, and yes, she knew I was recording!). I think her perspective is really important. (She is two weeks away from turning nine.) Even she recognizes that the aisles of stores are set up differently for girls vs. boys.

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This site very clearly defines "girl" toys vs. "boy" toys.

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Target does a better job not blatantly gendering their site.

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The boy site is filled with superheroes, wrestling, and Star Wars toys.

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You'll also find remote control cars, drum sets, and Nerf guns galore.

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Shopping for Easter? Here's everything your BOY will like!

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The girl site has Jojo Siwa, Disney princesses, LOL, Barbie, and My Little Pony, among other characters.

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Girls love arts and crafts and unicorns!

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A "girl" remote control car...it's purple.

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The Easter bunny doesn't have to look hard to shop for your GIRL!

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Choose your own gender adventure!

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More examples of Target mixing it up- want dolls? Want remote control cars? It's all accessible here!

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Toys marketed towards girls tend to have words like 'OMG', 'Dance', and 'Dress me!'

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Notice these toys that are marketed to girls are filled with light green, pink, and "retro" colors.

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The font on "girl" toys tends to be bubble letters, with smooth edges.

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Bubble cursive, pink and light teal, words like 'unicorn' and 'mermaid', and LOTS of accessories.

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Toys marketed to boys have words like 'collision', 'wrecking', 'launch', 'opponents.'

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The colors of "boy" toys are generally darker and more bold- dark blues, reds, black, and grey.

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Straight-edge bubble letters, oftentimes jagged lettering, looks SHARP.

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Even LEGOS are marketed to different genders. Superheroes and Star Wars for boys...

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Disney princesses and pets for girls...

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Both sites had their fair share of typical gendering in pictures of kids playing with the toys they were "geared" towards.

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I really wanted to find a picture of a girl playing with a dinosaur, but alas...

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Most of the "girl" toys showed girls playing with them.

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I would have loved to have found a picture of a boy playing dress up, but NOPE.

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Outdoor toys tended to show equal gendered representation.

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Overall, both sites had a decent amount of diversity represented in their photos...

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This image showed two things that made me happy- a little girl of color, and a white boy playing with her.

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There weren't a lot of the different genders playing together, but a few.

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A whole section devoted to Women's History Month...albeit in the GIRLS section (Wal-Mart).

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Representing differences...

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Target playing by the "gender neutral" rules.

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I have an eight year old, so I spend a lot of time in the toy section of both of these stores, but mostly Target. An in-person shopping experience is definitely gendered- "girl" aisles are filled with pink, "boy" aisles are filled with dark colors.

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It is clear that corporations like Target are trying to move away from the gendered website, but they still have a ways to go when it comes to "ungendering" their actual toy aisles. Wal-Mart has miles to go, on all fronts- the toy aisles are gendered, the website is gendered- it's just not necessary, and is harmful when children are figuring out their identities, and what is "meant" for them.

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I don't have a problem with a purple remote control car, but does it have to be called "Girlmazing?" Boys like purple, too! I much more appreciated the efforts of Target to list categories of toys instead of by gender- yes, the colors still traditionally follow the gender roles, but that's on the manufacturers.

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Just...why? I don't understand why the language, the colors, and the fonts need to be SO DIFFERENT! I get that they're trying to sell their products, so they don't want everything to be neutral, but why do the differences have to be so stark? It works, though. There's certainly nothing stopping boys and girls from gravitating towards the toys that interest them, but I wonder how many more kids would reach for toys marketed towards the opposite gender if these stark differences didn't exist? Why does toxic masculinity insist that boys need to be tough and destroy things, and heaven forbid they play with dolls and practice caretaking. Why must girls be portrayed as weak and only interested in material things, like their looks? It's directly related to the advertising industry telling girls that they're not thin enough, not pretty enough, not good enough.

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Overall, I was impressed with the diversity I was seeing in the images. Some messages are going through to marketing companies, and one is that representation matters. It'd be nice to see more images of girls and boys interacting with ALL toys, though, not just those that prescribe to the gender stereotypes.

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I was impressed by the diverse things that were being promoted...yes, there were a fair share of boys playing with destructive toys and doing "boy" things, and the same for girls- many showing them caretaking and playing dress up, but there was a fair amount of gender neutral images as well...boys cooking and taking care of a baby, girls as scientists and doctors. There's still a long way to go, for the sake of our kids, but I see progress.