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More people may want to buy Oral-B toothpaste because they have sold over 1 million in Australia already so it must be a good product.

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Prius is using nature to appeal to their audience. People may want to buy a Prius after seeing this ad because they want to save the environment.

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Starbucks is using this deal to sell more beverages to customers. This would appeal to customers because they can save money on Starbucks drinks.

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Diet Pepsi is using Sofia Vergara in their ad to appeal to people who support or like Sofia Vergara's acting.