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My target audience is males and females aged between 15-30. Most people this age would either be students at school or university meaning they are from E social grade. Those slightly older are either from a D or C2 social grade meaning they are low paid skilled or unskilled workers who have just left education.

My magazine is a British magazine and can be only be brought in shops in the UK meaning mainly British people will be able to purchase the product. This is reflected from the blue, red and white colour scheme which is very patriotic towards Britain. VINYL also only includes mainly British bands with some American's meaning those from these two nationalities will be most interested. However because I plan for VINYL to expand onto the internet it means anyone across the world can read it.

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I think VINYL successfully represents and attracts my target audience. My unisex colour scheme consists of blue, red and neutral colours means the product is not stereotypically aimed at a specific gender. The colours are also very mature as they are not bright or young like pink, instead they are dark and bold connoting a more serious atmosphere. The mixture of new bands such as Palma Violets and old bands such as Oasis means each end of my age range will be interested and engaged by these big names. I also feel my audience are very expressive and like to make a statement which is what I aimed to reflect through the mise en scene of the magazine by using bold colours and text. Because both genders enjoy going to gigs and music festivals in their spare time, I made sure I included articles relating to this e.g. Alt-J review and Reading and Leeds Festival line-up announcement.

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Indie men commonly shop in Topshop, Urban Outfitters and small independent shops. They wear denim jackets, band t-shirts, flannel shirts, black skinny jeans and over-sized jumpers. They usually have quite long hair which is styled very messily. They are inspired by popular male indie artists star images such as Alex Turner, The 1975 and possibly older bands such as The Smiths.

Men interested in VINYL are heavily into indie music, so much so they too may be apart of a band or can play a musical instrument. Therefore they buy VINYL to learn more about the music industry and their musical inspirations. Successful bands like Blur, Rolling Stones and The Smiths would be an example of an inspiration.

Their personalities are very laid-back and therefore seen as a 'cool' people. They possibly have tattoos and piercing to make them selves look more unique and individual.

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Women interested in VINYL would usually wear very relaxed and slouchy clothing found from shops like Urban Outfitters, Topshop and Monki. Common items of clothing would include ripped jeans, flannel shirts, leather jackets, chunky black boots, long dark dresses, baggy jumpers and band t-shirts. To find more unusual clothing as they do not usually follow mainstream fashion trends, they would also shop in thrift shops or market stalls down Brick Lane or Camden. However most do follow the trend of '90's grunge' a very effortless look which I aimed to reflect through VINYL.

They are of course interested in indie music especially female artists as this is where they can gain their fashion inspiration from. This includes people like Haim, Lana Del Ray, Warpaint and Birdy. They also look at models like Alexa Chung who previously dated Alex Turner from the Arctic Monkeys. Women tend to be more interested in these peoples lives meaning they prefer to read interviews to gain more knowledge about them rather than a gig review. Because there are far more male indie artists than female they are also interested in male aritis especially young ones like The 1975, Bastille, and Peace.

I feel my cover model represents my female audience very well who are not usually represented by other indie music magazines. Millie wears very similar clothing to my audience, is from the same age range and has a fun personality.