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through funding from the sponsored organisation, as well as promotion of themselves,

resulting in more customers (if the promotion is good enough).

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Sponsors make their money by selling memberships or advertising space on their websites/brochures/social media sites. This money which is made is able to fund other ways to advertise the destination such as the Cotswolds ~ other methods of advertising // marketing can be used.

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Sponsors make their money from either profits or funding. This is why sponsors rather work with big organisations, such as Alton Towers, because they will receive more profit.

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3) - work with local businesses

- local council and government

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2) Depending on what sectors, they make their money from either profits or funding.

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- through memberships, which help tourists visit again.

- also through the campaigns- similar to the memberships the campaigns attract more tourists to the cotwolds and which bring more income into local businessess and the cotwolds

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- Many companies sponsor the Cotswolds through memberships:

ways they do this are:

P articipation in walking and cycling promotions:-

- they work with local accommodation and businesses. (public sectors)- this helps promote the cotswolds and attract more tourists.

- have leaflets and printable leaflets in TICs- also do campaigns.

Memberships for the Cotswold:

- these attract tourists to come back and visit again as they allow admission to the local attractions.

Work with local online TV Bulletins:

Tourism members also have negotiated rates for:

-Banners promoting the Cotswolds
- The press, TR and Trade: be involved in international and European press trips.

- Campaigns: 'Vintage & Modern and Cotswolds Live'

this all help further promote the destination to tourists over the country, and help their awareness of the cotswold increase

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an example is 'First Choice Holidays' sponsoring 'I'm a celebrity':

-gained more awareness of the tour operators and deals they may be offering.

- not a very good example because it doesn't particularity develop tourism.

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Role they play in developing tourism- the cotswolds

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Role they play in developing tourism- the cotswolds

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- help advertise and market destinations and companies

- attract visitors

-increase customer awareness

-develop their image

- increased sales and income

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How do they make their money? (Generally)

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How do they make their money? (Generally)

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- through the company sponsoring them

- also through their advertising they will help increase their sale and income due to the increased visitor awareness.

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- make a profit

- gain more tourist awareness and more visitors

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' a sponsor in tourism development, is helping the promotion and marketing of particular regions'

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1- What other conflicts could arise due to sponsors?

2- Generally how do Sponsors make their money?

3-do Sponsors work with any other sectors, if so how does this help tourism development?

4- what effect does sponsorship have on the cotswold and other similar regions?

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the costwolds could have conflicts with local residents as they try and gain as many tourists as they can, which could disrupt the locals every day life. - due to more traffic, increase living costs.

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- they work with the public sector, this is local businesses as the region cotswolds attracts many tourists which therefore means that the local businesses will benefit due to the tourists spending money in their business.