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is when two or more things work together to produce an effect greater than the sum of their individual effects.

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How successful do you think your main product and ancillary texts are ?

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How successful do you think your main product and ancillary texts are ?

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In my opinion, they were successful. The link that connects them is clear and adjusted to the type of genre i am focusing in. My target audience answered positively to this as mostly everyone went through a dark stage in life. Although "there is always a light at the end of the tunel", there is always hope to a better tomorrow. It is never later to conquer, and overcome the obstacules in life.

This can be applied not only to our target audience but to most people in the world. This is why they would sympathise with the video and storyline through the transition from black to light.

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Another obvious synergy, is the social media. I used my website to link with Facebook, Twitter and Instagram. This turned into a traditional feature in many websites , as the audience is able to connect to the artist through many social media sites.

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I used my website to link it with the store where the fans can buy the artist's album, and the individual songs as well - on iTunes.

Also i used the website to link it with the store "Swarey". I got this idea originally from Estelle's website, so i took advantage of this and replicated it on my website as well.

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Well, here the costume is consistent throughout the video, the digipak and website. In the CD cover and in the website, the artist is wearing a black turtle neck, blue denim jeans (might not be very clear) and a scarf (brown, grey, black). In the video, she's wearing a strap black midi dress. In all three products she is wearing the same hairstyle and same make up style. All this together makes the audience connect clearly the video with ancillary texts.

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There is a pattern of "whites'', "browns" and "blacks" throughout the main product and ancillary texts.

White : connotes with new beginnings, its basic feature is equality, implying fairness and impartiality, neutrality and independence.

Brown : is friendly, welcoming, honest, sincere and genuine.

Black : relates to the hidden, the secretive and the unknown.

Through this colours we try to create a transition of failure to conquering : just like in the video, the central character goes through a hard moment in life, that in some way pulls her down. However, among this experience that extracted the happiness off her life, she found a way out : the light, a bright new beginning, a brand new paper in which she's able to write a better and victorious story. Therefore she is a conqueror for overcoming the obstacles that life has.

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As you can see, in the music video and on both ancillary products : a close up of the artist looking directly at the camera, connecting directly with the viewer/fan. This addresses the people at the other side of the screen, making them feel more close to the artist - this sets a relationship between the singer and the viewer/fan

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS ?

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS ?