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The costumes of the two band members includes t-shirts and jeans. This along with the very unkempt and wild hair of the one on the right, connotes a casualness and normality. This is important because Richard Dyer suggests a star must be relatable as well as out of reach (becasue of their crazy lifestyle).

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This concept could also be to suggest the band are normal people who like to have fun (typical of the Indie genre). It could also be referencing some more serious issues like binge drinking and possible drug taking and so could suggest their music is more serious.

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Furthermore, the capital letters and bold font connotes the idea of controversy (which the Sex Pistols were also well known for). People may then want to buy the album because they seem different and it could appeal to the younger generation who want to break the rules.

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The over exposed nature of the photo means there is a greater contrast between the background and their pale skin. Which draws attention away from the edges and into the centre. There is not that much colour used, except the red shirt of the man on the right.

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There is more text on this poster than in others I have seen. The text includes the release date and "new album". The word "new" connoting the idea of different and never seen before. I also mentions some of the tracks on the album, which is a good idea because if people have only heard one song and aren't already fans, they may still buy the album.

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The main font for the band name has a 1970s punk look about it, possibly referencing the Sex Pistols logo. This could be done to make fans of the Sex Pistols more likely to buy this album becasue they think the music may be similar.

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The image is of two of the band members. The high contrast effect of the image and the lighting connotes the idea of partying and getting drunk. This is also reinforced by the man on the right who because of the non-direct address and facial expressions appears drunk. It could also be adding to the band's star image because it shows them to be 'bad boys' living rock-star lives which people may buy into.