# data[].attributes.body
Once I had began my research and created sketches I choose a handful that I would then use for my final project. I started with vectorising any photos and sketches into a digital format which is what I work best with. From that I created Sketch and Photoshop files which I then opened in my animation software to bring them to life.

# data[].attributes.body
Hulme Arch x Mcdonalds

# data[].attributes.body
When I was brainstorming ideas for my letter "T" Tetris was stuck in my head for a little while. Where it began to unlock old memories from my childhood when I would spend hours playing it, trying my best to align each block perfectly. Creating this animated piece was challenging for me at first because I wanted to make the animation feel as authentic as the original game itself sticking to the limited shapes and sizes that Tetris uses. [Open Video In Full Screen]

# data[].attributes.body
When designing things I often like to stick to what I know and create digital artwork, however for this piece I decided to try something new and create a physical letterform using different materials.
The letter T that you can see was created using individual grains of Tea to create one big letter. I then turned it into a vector and removed the background and replaced it with tea plants and leaves.

# data[].attributes.body
Throughout my childhood I would always play with building blocks and Lego to try and create the tallest structures, this inspired me to try and incorporate an abstract but balanced letter T using a range of different shapes and sizes.

# data[].attributes.body
The inspiration behind this piece came from Television. I was always fascinated by the way in which screens were able to create amazing images and colours by only using individual pixels.
In terms of the animation I wanted it to mirror the trademark side to side effect analouge TVs would display when they were on.
[Open Video In Full Screen]

# data[].attributes.body
When I was brainstorming ideas for my letter, I started by thinking about things that had meaning to me, including places and things that I enjoyed to do. One of my favourite hobbies is swimming, to link this with my letter I decided to focus on pool tiles. I began with creating my tile shape, choosing a slanting rectangle to imitate the italic font style of my letter.
When I started animating it, I wanted to use a motion that would allow me to create the same characteristics and flow of water. Using vibrations and springs to create a wave motion. The letter takes on two styles, shifting from Uppercase to Lowercase, for this transition I  created a splash effect.
[Open Video In Full Screen]

# data[].attributes.body
For this theme I wanted to mirror the way we use different text styles in a digital format.
[Open Video In Full Screen]